Don’t think your Instagram feed isn’t loading correctly. Today, it’s supposed to look that way.
On Tuesday 2 June, millions are unplugging from social media and replacing their images with a black screen as part of a day-long protest over the death of George Floyd in Minneapolis, USA.
Many accounts will lie dormant for 24 hours.
The project, entitled ‘The Show Must Be Paused’, was spearheaded by the music industry; which described the the blackout as a way to “disconnect from work and reconnect with our community” through “an urgent step of action to provoke accountability and change.”
In the hours preceding the online pause, a message was shared by many major music labels including Sony, Motown and Capitol.
It read: “As gatekeepers of the culture, it’s our responsibility to not only come together to celebrate the wins, but also hold each other up during loss,” #TheShowMustBePaused.
Universal and Interscope also posted messages of solidarity.
Many major recording artists – such as Rihanna, Katy Perry, Quincy Jones and Ariana Grande – have logged off for 24 hours; with the “blackout” movement since spreading beyond the music world and being adopted by social media users across the planet.
Floyd, a 46-year-old African-American man, died in police custody last week after officer Derek Chauvin knelt on his neck for several minutes. He has been charged with third-degree murder.
Riots have erupted across the country since the incident, with President Donald Trump threatening to draft in the army to restore order.
Protests have also taken place right here in Manchester – with crowds marching through St Peter’s Square as in support of human rights movement Black Lives Matter.