We're not sure what the first word is to pop into your head when someone mention's Bury, but you can now replace that word with 'culture'.
Because Bury is officially Greater Manchester's first 'Town of Culture' after putting itself forward for, and winning, Mayor Andy Burnham's City of Culture campaign.
The town, which is the birthplace of Danny Boyle, Victoria Wood and footballers Gary and Phil Neville, has won funding to "create a recognisable brand, hold events and attract further investment."
It won the inaugural crown with a bid titled 'Happy', which is based on the idea of bringing people together to laugh through culture.
It will now see an influx of cultural events in 2020, including festivals, concerts, productions and exhibitions.
To achieve the above, the scheme will have £120,000 invested into it over the next 12 months.
Mr Burnham said: “We had a strong field of candidates and the people of Bury should be proud that their town has succeeded.
We are sure that Bury will make a great success of its time in the spotlight and establish an award that that will help others across Greater Manchester long into the future."