Lego pledge £4 million to Black Lives Matter and pull all police Lego from shelves

theiceisalie / Flickr

Lego has confirmed its allegiance with protestors and Black Lives Matter; donating millions to equality causes and pulling police toys from shelves in the process.

The toy production company published a tweet this week confirming they would be pledging $4 million to “organisations dedicated to supporting black children and educating all children about racial equality.”

An email circulating among Lego affiliates also reveals the group has requested police-themed toys to be “removed from sites and marketing ASAP.”

According to Toybook, some of the sets Lego has pulled from shelves include the City Police Station, Police Dog Unit, Patrol Car, Fire Plane and Police Highway Arrest.

Product listings are set to be removed for more than 30 building sets, figures and accessories with emergency service themes.

Widescale protests against police brutality have been spreading across the world since the death of George Floyd in Minneapolis on 26 May, with many social media accounts participating in Blackout Tuesday earlier this week to show their support for BLM.


Top Promo