Key personnel in the Magaluf tourist industry have warned bars to stop offering cheap booze deals as the resort town shifts towards a more family-friendly vibe.
A law was passed in early 2020 to help curb alcohol abuse in Magaluf; banning booze cruises and restricting all-you-can-drink offers.
Euro Weekly News – the largest English newspaper in Spain – has now published details from a new statement issued by The Palmanova-Magaluf Hotelier Association; which outlines aims to continue clamping down on boozy tourism.
The organisation said their hope is that “Magaluf continues to become established as a safe and quiet destination which thousands of families visit on their holidays every year”.
Measures will continue to be implemented throughout the town during the summer in order to “control excess”.
Tourist chiefs are striving to change the image of certain areas in the Balearic Islands which have become notorious for binge-drinking holidays – particularly among Brits.
The Hoteliers Association has claimed that nearly 75 per cent of its hotels are four stars or above, and that family tourism now accounts for more than two thirds of their customers.
Facilities are also being built on the island to cater for an emerging business and conference sector.