Meet the radical Manchester boutique fighting for change through fashion
Hoyden celebrates its Mancunian roots through the quirky and hilariously accurate series of ‘Mancisms’ prints, which include classic Manc phrases like ‘It’ll Be Reet’ and ‘You’re Well Mint’.
This feminist boutique, whose name means ‘boisterous girl’, sells clothing that turns head for two reasons.
One, it’s fashionable. And two, it’s rebellious.
Spreading a mixture of serious and funny messages via t-shirts, berets, bags and jewellery, Hoyden manages to stand out among its quirky neighbours – with the store having settled comfortably in the mazy confines of Afflecks.
23-year-old Olivia Denny created Hoyden by combining her love of fashion, culture and activism – building a brand that was both boisterous and rebellious.
“Hoyden was born from my bedroom out of sheer desperation”, says Olivia, who previously worked in a call centre.
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“I’d always known that I wanted to work for myself, so I taught myself how to illustrate, screenprint, vinyl print, and make clothes from scratch, and now I’m learning what goes into running a business in real time.”
All the designs are made by Olivia herself, with each garment taking upwards of an hour to make.
These include bestsellers such as the ‘Women Don’t Owe You Sh*t’ tote bag and the ‘*eye-roll*’ t-shirt, which speak to the brand’s feminist, tongue-in-cheek messages.
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“A splash of radicalism is what it takes to wake people up sometimes,” Olivia adds.
“I can’t just sit back and let the injustices of the world happen, I [want to] speak out and I want to use my growing platform to influence and encourage others to do the same.”
Given the city’s rebellious spirit, Manchester was the perfect home for Hoyden in Olivia’s eyes.
“I […] get such an overwhelming sense of solidarity here,” she tells us.
“Most people are open to anything.”
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Hoyden celebrates its Mancunian roots through the quirky and hilariously accurate series of ‘Mancisms’ prints, which include classic Manc phrases like ‘It’ll Be Reet’ and ‘You’re Well Mint’.
They also stock some other independent creatives, including Clay Crap – an assortment of sassy clay earrings – and A Typical Stitch, who create hand-embroidered and prints of vaginas to dismiss the taboo surrounding women’s bodies.
The brand is still growing, with plans to launch a collection of unique, customised vintage pieces and Olivia’s own handmade clothing in the near future.
You can shop Hoyden’s collection on the third floor of Afflecks.
Serving as yet another fitting tribute from his beloved football club, who already honoured the late, great, Manc musician at Old Trafford, it’s rumoured to launch later this year.
Snapped alongside United’s current third kit for the 25/26 season, the rumoured ‘lifestyle’ jersey is apparently coming very soon.
This pair of images has seemingly confirmed the claims made by trusted online kit source, Footy Headlines, who specialise in sharing pictures of the football shirts, boots and more, who had already reported on the release in 2025.
As you can see, not only does the design feature a striking blue take on the band’s iconic album art style (expanded from an original painting by guitarist John Squire), but if you look closely, it also features the band’s iconic song and overriding slogan, ‘I Wanna Be Adored’, built into the crest.
You can see the rest of the existing Stone Roses collection in full down below.
We’re sure there are loads of other little details besides the twist on the badge still to be spotted, but for now, all we know is that the world-famous sporting franchise is continuing to capitalise even further on The Stone Roses connection.
Since the last batch of officially licensed adidas x Stone Roses merch quickly became collector’s items, we can only assume that this latest shirt won’t be the only new addition.
For instance, one user already commented, ‘Where’s the bucket hat?’
As for Manchester United, they’re no doubt looking to generate as much revenue as possible after having to pay another sizeable severance package following the sacking of Ruben Amorim – the question is, who is going to be next?
Manchester has been ranked one of the ‘most influential cities’ in Europe
Danny Jones
As per a development that we’d consider so obvious it’s barely worth writing about (even though we are), Manchester has been ranked one of the most influential cities in Europe.
In other news, water is still very much wet.
While there’s plenty of it here in Greater Manchester, given our standard rainy forecasts, when it comes to anything besides the weather, we deliver in spades.
Let’s be honest: we know it, you do too, and apparently so do plenty of other folks – and there’s some concrete statistics to back it up.
Case in point – First Chanel, now Vogue… (Credit: The Manc Group)
You’ll find all manner of surveys, polls and studies diving into how Manchester ranks across various categories, but knowing we boast nods such as ‘the original industrial city’, the place that helped split the atom and the place that the first modern computer was born, we know all about our global impact.
With that in mind, when we saw that Sixt had recently named us as one of the most influential cities in all of Europe, we couldn’t ignore the well-deserved pat on the back.
That’s right, although you might not associate the car rental company with this sort of stuff, as part of their new exclusive ‘Sixt Ride’ offering (think a posh taxi service), they looked into which cities have the most luxuries, tourist attractions and other cultural bonuses to their name.
Per their recent research, Manchester city centre didn’t just break into the top 100 but found itself among the 30 most influential cities in Europe.
You can see the full rankings table down below.
#
City
Country
*Fortune 500 Companies
Fashion weeks
Film Festivals
International Airports
5-Star Hotels
High End/Luxury Shopping areas
Michelin Restaurants
1
Paris
France
10
6
77
2
122
11
134
2
London
United Kingdom
12
3
241
3
182
5
81
3
Milan
Italy
1
4
52
3
29
5
22
4
Rome
Italy
2
0
97
2
65
4
21
5
Stockholm
Sweden
0
3
14
2
12
2
13
6
Madrid
Spain
5
0
38
1
42
2
29
7
Zurich
Switzerland
6
0
10
1
12
4
18
8
Munich
Germany
5
0
10
1
16
4
17
9
Berlin
Germany
1
1
76
1
40
2
21
10
Hamburg
Germany
1
0
16
2
17
3
16
11
Amsterdam
Netherlands
4
0
24
1
29
1
30
12
Copenhagen
Denmark
1
2
12
1
12
2
20
13
Barcelona
Spain
0
0
45
1
47
1
31
14
Lisbon
Portugal
1
0
38
1
49
1
20
15
Athens
Greece
0
0
41
1
52
2
12
16
Vienna
Austria
1
0
24
1
24
3
14
17
Bucharest
Romania
0
0
22
2
12
2
0
18
Warsaw
Poland
0
0
22
2
17
1
3
19
Glasgow
United Kingdom
0
0
17
2
4
2
2
20
Lyon
France
0
0
9
2
7
0
16
21
Prague
Czechia
0
0
16
1
60
1
2
22
Brussels
Belgium
0
0
18
1
14
1
29
23
Oslo
Norway
0
1
8
1
6
1
11
24
Manchester
United Kingdom
0
0
20
1
7
3
2
25
Budapest
Hungary
0
0
16
1
24
1
7
26
Dublin
Ireland
2
0
16
1
11
0
6
27
Naples
Italy
0
0
34
1
5
0
22
28
Porto
Portugal
0
0
8
1
28
0
10
29
Turin
Italy
1
0
21
1
4
0
10
30
Sofia
Bulgaria
0
0
22
1
14
1
0
31
Helsinki
Finland
0
0
5
1
10
1
5
32
Belgrade
Serbia
0
0
32
1
9
0
1
33
Marseille
France
0
0
5
1
4
0
12
34
Birmingham
United Kingdom
0
0
12
1
4
0
6
35
Minsk
Belarus
0
0
11
1
0
0
0
Read it and weep; we Mancs landed 24th on the leaderboard, just behind Norway’s capital, Oslo, and ever so slightly ahead of Budapest in Hungary.
As you can see, to identify the ‘most influential European cities’, they broke down how the 35 most populous cities on the continent and here UK (barring Russia and Ukraine) and what noteworthy cultural touchstones they possess.
For instance, did you hear that our very own Warehouse Project recently found itself breaking into the top half of the best nightclubs on the entire planet?
Going on to analyse everything from the number of Fortune 500 companies headquartered in the city, their connections to film, fashion, fine-dining and more, they found that Paris, London and Milan were the most influential (no surprises there), but we’re glad to be keeping such good company.
After all, in the last couple of years alone, Manchester city centre has welcomed the Metiers D’art fashion show, opened one of the biggest indoor entertainment venues in all of Europe, and still takes eternal credit for giving the world Oasis and, therefore, the Live ’25 reunion. Again, you’re welcome.
What do you make of Sixt’s study, and do you agree with their findings on the whole?
It goes without saying that we’d probably put ourselves higher on the list if anything, but then again, maybe we’re getting too used to being told how brilliant it is to live in this region.
Daisy Bradbury -
23rd September 2020 
