Jameson Carter: The Manc streetwear brand that kept its cool in a pandemic
Not even a pandemic could slow down Jameson Carter. This Manc streetwear brand has flourished more than any other local clothing line in recent history.
The founders of Jameson Carter know how fast things can change.
In February, the three childhood friends were all over Manchester news trying to make sense of their rapid rise through the fashion world.
Local media had picked up on their incredible three-year story – which had seen their streetwear move from pokey bedroom surroundings into holiday homes on peak-time reality TV shows and adverts starring Premier League footballers.
At the turn of 2020, the name Jameson Carter was everywhere. The brand had gone from obscure to in-vogue in the blink of an eye.
But then came March. And with it, more sudden change.
News had surfaced that the virus moving into Britain was actually a pretty big deal, and within days the entire country took cover indoors.
Shops shuttered-up. Staff scooped up their belongings and hastily set up makeshift work stations at home. Business owners scrambled to readjust their service offerings and create new revenue streams to keep their heads above water.
ADVERTISEMENT
It was a commotion the likes of which we’d never seen before. But through it all, Jameson Carter took inspiration from its own streetwear: It kept its cool.
As it turned out, this proved to be the best possible move.
The fashion brand, still fresh in everyone’s minds from all that promotion in February, began to enjoy an uptick in traffic as people stuck at home found more time to shop.
ADVERTISEMENT
All of a sudden, Jameson Carter was enjoying more interest than ever before.
“Lockdown has gave us 100 percent growth online as people had more money to shop,” explains co-founder Craig.
“They couldn’t go out and spend it on a night out or in restaurants. They froze their mortgages and bills but many were still getting paid – so they had spare cash they didn’t have before.
“Lockdown played out to be a positive thing for us in the end.”
Sales boomed to the point where the brand was tipped to turn over millions by 2021.
Not many businesses enjoy that kind of success in a recession, but this lockdown prosperity is a demonstration of Jameson Carter’s habit of repeatedly defying expectations.
The odds were stacked against the brand right from the beginning – but they’ve continued to beat them ever since.
When Jameson Carter launched in 2017, for example, all the business had was £3,000 and a handful of caps in stock.
But opportunity knocked when co-founder Mike revealed his brother had been booked into ITV’s Love Island programme.
They convinced him to take a cap into the villa and wear it by the pool.
ADVERTISEMENT
It was a stroke of genius.
The Jameson Carter name was subsequently seen by millions – and demand poured in.
It should have been a one-off, crazy flash-in-the-pan slice of good fortune. But somehow, Jameson Carter continued to find new ways to get their products out there.
Their clothing started appearing on other reality TV shows like The Only Way Is Essex, before deals were struck with Foot Asylum and JD Sports – which culminated in Wilfried Zaha donning the Jameson Carter threads for a Christmas advert.
A snowball effect ensued, and according to co-owner Craig there’s more exciting discussions taking place with other huge brands behind the scenes as we speak.
“We also are about to sign a deal for this month with a new potential big name,” he confirms.
“All will be revealed soon.”
The guys at Jameson Carter certainly know how to tap into popular culture and engage with the top brands.
But customers also keep coming back because these products ooze quality – whilst being sold with reasonable price tags attached.
Craig says the brand is committed to offering ‘affordable luxury’ – giving people the chance to get their hands on great-looking garments without buyer’s remorse or an empty bank account.
ADVERTISEMENT
But out of all the words you could use to characterise Jameson Carter, Craig has cited ‘longevity’ as perhaps the most important.
Not only does ‘longevity’ describe the products; it’s a word that ties into the wider brand philosophy at Jameson Carter.
They’ve got ambitious plans to be a long-term player in the fashion world.
“We knew the long-term game was to make the brand cleaner and have a premium look using quality fabrics – but offering it to people for an affordable price,” says Craig.
“For the future, we plan on taking the brand to America and breaking into international countries.
ADVERTISEMENT
“[We also want to] grow the women’s collection and break into footwear.”
Not even a pandemic could slow down Jameson Carter.
Just think what they might be able to achieve when the world opens back up again.
Learn more about Jameson Carter via their website.
You can get 20% off everything by entering the code JCMANC at the checkout.
Microdot exhibit for BRITs 2026: the artwork of Oasis, Verve and more up in Manchester Piccadilly
Danny Jones
If you’ve passed through Manchester Piccadilly of late, you might have noticed two things: one, it’s really quiet, and two, there’s loads of cool Britpop merch and memorabilia on display, including original Oasis, The Verve, Inspiral Carpets art and more – all courtesy of Microdot.
Set up as part of the city’s own BRITs celebrations, along with a raft of other nationwide festivities, as the annual music award ceremony prepares to make its Manc debut at the Co-op Live this month, the showcase features special edition frames and more, all pride of place in the middle of the train station.
This collection, simply entitled ‘A Microdot Design’, is all done by the legendary Brian Cannon, the graphic designer and art director behind so much recognisable visual material within the genre.
We recently had the honour of speaking to the man himself in person ahead of Piccadilly’s temporary closure; you can see our interview with him right here:
The Wigan-born artist and visionary didn’t just make promotional materials for some of the biggest bands in the 1990s; he’s responsible for what has gone on to become some of the most familiar iconography in British music history.
With this pop-up exhibit available for a limited time only, we strongly urge you to go along and, for once, take your time rather than rushing around the station as you peruse the boards placed right near the main entrance.
Charting his work from circa 1990 up until now, it’s crazy to see just how many of Brian and Microdot’s fingerprints are all over so many different bands and artists.
From native names like Oasis, The Verve and the Inspirals, as mentioned, as well as the likes of Cast, Super Furry Animals, Suede and Ash, plus so many more, this guy has been nothing short of prolific over the past few decades.
Audio North took a little tour of the King Street South unit last year in the lead-up to Oasis Live ’25 reunion world tour, and we felt like kids in a Britpop sweetshop.
While this site has sadly since closed, shutting up shop back in July, Brian’s mini, modest, but nevertheless magic Microdot Boutique up in the Lake District is still standing.
Located in the popular North West town and tourist attraction, Kendal, it’s worth a trip there to see more of his portfolio alone.
Currently on display at Manchester Piccadilly ahead of the full 2026 BRITs Week and shindig at Co-op Live, it’s one of the best completely free things you can do in town at the moment – but the exhibition finishes on Sunday, 1 March, so make sure you don’t miss it.
Speaking of the BRIT Awards, if you’re wondering what else is on as 0161 gets ready welcome them for their two-year stint (at least), look no further…
Manchester’s new aesthetics clinic with a budget-friendly tiered pricing model
The Manc
There’s a new medically–led aesthetics clinic in the heart of Manchester, which offers a tiered pricing model that will get you the right treatment at a price that suits your budget.
The Academy Clinic has opened up on Quay Street, specialising in natural, balanced results with a massive range of injectable and cosmetic dermatology treatments
The clinic was founded by Dr Tristan Mehta, Dr Emily Mehta, and Dr Marcus Mehta, who want to raise the standards of injectable and cosmetic dermatology treatments across the UK.
It’s part of Harley Academy, the UK’s leading provider of postgraduate training in aesthetic medicine.
And that’s what sets it apart from a lot of other clinics in the UK, and makes it a stand-out in an industry that is largely unregulated – at The Academy Clinic you won’t ever be treated by non-medics or anyone without formal medical training.
It means that you are always in the hands of a registered medical professional – whether it be practitioner or trainee, and doctor, nurse, dentist or clinical pharmacist – who would be able to manage complications, so you can feel confident you’re in the best hands.
The Academy Clinic in Manchester. Credit: Supplied
And the tiered treatment model really does suit every patient’s budget and preferences – you can take a more affordable treatment option, where qualified medical professionals are learning and being upskilled with expert supervision during your treatment; or you can opt for a fully private experience with a senior practitioner and no training elements involved.
There’s a wide range of treatments available, including popular injectable skin treatments such as Profhilo® and Profhilo Structura®, polynucleotides, dermal fillers, microneedling, HydraFacial and more, all designed to deliver natural-looking, confidence-boosting results.
Beyond patient care, The Academy Clinic’s clinical team also trains and mentors medical professionals through its GMC-registered aesthetics training academy, Harley Academy.
Dr Tristan Mehta, Founder & CEO of The Academy Clinic and Harley Academy, said: “Our mission has always been to raise standards in aesthetics. By combining education with patient care, we can ensure treatments are delivered safely, ethically, and with natural results.
Treatments include HydraFacials
“Bringing The Academy Clinic to Manchester means more people can access medically-led aesthetics with confidence.”
The Academy Clinic is now open at St John’s Court on Quay Street in Manchester, having acquired SkinViva last October.
To keep up to date with the latest news and promotions, you can follow The Academy Clinic on Instagram @theacademyclinic. For bookings or enquiries, call 0161 865 1141, visit theacademyclinic.co.uk or email [email protected].
Exclusive offer for The Manc readers: Use code MANC25 at the time of booking or when in clinic for 25% off any treatments excluding wrinkle reduction treatments.
The Manc -
30th October 2020 
