If the ongoing debate as to whether a Jaffa Cake is actually a biscuit or a cake wasn’t enough as it is, McVitie’s is about to throw another spanner in the works.
The iconic snack food brand is launching a twist on the Jaffa Cake in the form of a doughnut next week.
You heard that right.
The latest variation of the 94-year-old British classic – a Jonut – is a doughnut-shaped ring of sponge with the staple orange-flavoured filling and a dark chocolate coating, and McVitie’s bosses have already admitted that they expect the new creation to “spark further conversation” as the debate continues.
The launch of Jonuts follows the introduction of Jaffa Cake bars and mini rolls, as well as flavour variations of pineapple, cherry and passion fruit alongside the original orange.
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McVitie’s first introduced the Jaffa Cake – named after Jaffa oranges, and containing a simple combination of sugar and tangerine oil to form the sealed layer of jam in the middle – all the way back in 1927, and ever since then, Brits have been debating whether the sweet treat is a biscuit or cake.
In 1991, the biscuit brand successfully managed to argue that the treat – which has been regularly voted among Britain’s favourite biscuits – are in fact cakes and therefore exempt from VAT, but a later tribunal then determined that, while certain characteristics of the Jaffa Cake were cake-like, including the ingredients and texture, it was also the size and shape of a biscuit, and packaged and sold alongside biscuits.
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This means that it’s presented to be eaten with your fingers, and not with a fork like cakes are generally consumed.
So, who really knows.
Speaking ahead of the launch of Jonuts next week, Emma Stowers – Brand Director at McVitie’s – said: Emma Stowers, said: “We love hearing debate about our Jaffa Cakes, and the launch of our Jaffa Jonuts is sure to spark further conversation.
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“We’re excited to offer a new twist to our fans, as the fusion between Jaffa Cakes and doughnuts brings an exciting and original taste experience to those who love a treat”.
McVitie’s Jaffa Jonuts will be on the shelves at Tesco stores up and down the country from 16th May, and other retailers from the end of June, and will be either sold in boxes of four for around £1.99, or in individually-wrapped single packs for 60p.
Featured Image – McVitie’s
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The player celebrations from Stockport County’s League Two trophy presentation are glorious
Danny Jones
If you’re a Stockport County fan, you’ve had a very good year as the Hatters have just been crowned League Two champions and will be back in the English third tier next season – safe to say they’ve been making most of the trophy celebrations.
Players and staff very much included.
Edgeley was filled with flares and even people climbing on rooftops when they officially secured promotion back to League One for the first time in 12 years – the second time they’ve managed to go up in three seasons – and there was a great attendance in Stockport town centre for the bus parade.
But it was last week’s trophy presentation back at the stadium that produced some of the most memorable scenes, with County topping off a season of impressive and often high-scoring performances on the pitch with plenty more pageantry. Cue the music.
— Stockport (C)ounty (@StockportCounty) May 3, 2024
No one ever takes those pitch invasion ‘warnings’ seriously – not even the players.
We still haven’t stopped laughing at Kyle Knoyle.
From bringing Isaac Olaofe’s ‘Tanto’s on fire!’ chant to life to hammering home puns on names like Fraser Horsfall, no matter how obvious, these are the kind of deeply unserious celebrations we expect from a trophy presentation.
County fan or not, you’ve got to admit it looks like a good party.
It’s moments like these that players, fans and staff work hard all season for; to prat around like muppets in front of their adoring supporters. They even got assistant coach, Clint Hill, in the mix and, as it turns out, he proved to be one of the biggest ring-leaders.
We sincerely hope the Hatters keep trickling out more of these party scenes as we know there’s plenty more that fans would love to watch back.
We’re still yet to see captain Paddy Madden, who won Player of the Month for April, and the gaffer himself, Dave Challinor, who has comfortably secured his legacy as one of the club’s all-time greats.
Challinor and the club have made no secret of seriously eyeing up the Championship and who knows what else at County’s momentum continues to build, especially with a huge stadium redevelopment kicking off soon.
What do you reckon, Hatters – do you reckon a third promotion could be on the cards?
Liam Gallagher says he’ll ‘gig in Lidl’ if Co-op Live still isn’t ready – and they sound pretty game for it
Danny Jones
Following the ongoing palaver with Co-op Live, Liam Gallagher has joked that he’d happily play his scheduled gigs in a Lidl if the arena still isn’t ready – at least we think he’s joking…
With Liam Gallagher having been named as one of the first acts booked to play Co-op Live last year, many are now wondering whether the venue will even by June, with the former Oasis frontman set to play four Definitely Maybe 30th-anniversary sets. That being said, he’s come up with a solution if not.
Turns out Liam Gallagher isn’t an Aldi man, he’s team Lidl.
Vintage LG, we’ll give him that.
Obviously a bit of a tongue-in-cheek quip at the venue being sponsored by a supermarket and convenience store chain, it could have been any other competitor that the ever-witty youngest Gallagher brother picked but it somehow made it extra funny that he chose a budget brand like Lidl.
However, with the 51-year-old already having fun with stunts like voicing the tannoys on the Metrolink last year, for instance, we wouldn’t put it past him to take this joke a little further.
Better still, not that we’re getting carried away or anything but Lidl themselves seem pretty keen on the idea too; they even spent the time to build an entire setlist for the fictional show. Fair play.
Liam Gallagher @ Lidl Arena – Setlist:
– Lidl by Lidl – Champagne Superoffer – Super(market) Sonic – The Importance of Being Lidl – Tiger Roll With It – Don’t Look Back in Hanger – Some Might Save
Can you imagine? Liam Gallagher swapping the occasional tambourine shake for beeps from a barcode scanner as he moves back and forth on the conveyor belt. We know it’s absolute nonsense and we definitely shouldn’t be even remotely considering it… BUT it’s the stuff of dreams and strange things have happened.
A lot of stranger things have happened this week alone. As for the latest with Co-op Live, the Chairman and CEO of key-backers Oak View Group, Tim Leiweke, issued a full statement sharing his “sincere apologies”and insisting that they understand “there is work to be done to rebuild your trust in us.”
With the likes of Olivia Rodrigo, Peter Kay, The Black Keys and more having their gigs pulled by the venue due to numerous issues, including an air conditioning unit falling from the ceiling, fans are understandably fearful that other upcoming events could face delays or general misfortune.
Much like the venue itself, we imagine we’ll be playing catch-up on this whole saga for the foreseeable, but here’s a recap of the story so far: