When thousands of doors slammed shut during lockdown, digital gateways opened up instead. Gym classes, fresh pints, and haircuts were all temporarily banned whilst the country sheltered from a global pandemic, meaning that health, hospitality, and headwear all moved online instead.
Online exercise memberships and craft beer box subscriptions skyrocketed in 2020, whilst dozens of other new brands popped up to fill the void in retail – providing hats and caps to help people hide their dodgy lockdown dos.
One of them was HEX MCR.
But once the barbers and hairdressers did finally reopen, a funny thing happened. Nobody wanted to take their HEX hats off.
Luke Powell and Andy Gibson launched HEX as a way to stay busy when their own work in the construction industry dried up. But they actually ended up creating something that’s stood the test of time.
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HEX has now become one of Manchester’s most familiar and fastest-growing fashion labels – with the headwear and clothing being paraded by footballers and reality TV stars, including the likes of Aaron Wan Bissaka, Danny Simpson, Georgia Steel, Charlie Frederick and Jordan Defay.
Next year, company sales are tipped to top £1 million.
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Luke Powell and Andy Gibson launched HEX as a “pandemic project”
Whilst caps and heats remain the brand’s ‘bread and butter’, the company has continued to expand into a diverse unisex range of premium streetwear – all of which blends style with a casual feel.
Co-founder Luke thinks that coming from such a different background may be part of the reason why the fashion line has proven such a success.
“Our vision is different, we’re not from the style industry,” he explains.
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“Because our background is construction, we’re looking in with a different set of eyes. We’re not trying to re-engineer how the industry works or anything. We’re just in a different lane – taking a refreshing approach.
“We’ve been taking business skills from another industry and transferring them across.”
HEX started out with a line of hats and caps designed to hide dodgy lockdown dos – and is now one of the most exciting, stylish brands in Manchester
From the get-go, HEX has also strived to stay clear of fast fashion – ensuring all of the products are crafted ethically to quality standards. This careful philosophy seems to be stitched into the brand’s makeup, with the company committed to scaling slowly and making sure it takes the right steps at the right times.
“We’re not in profit mode – we’re not trying to rush anything,” Luke emphasises.
“We want to do it properly – running out a full campaign and getting models that suit our style.”
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Despite its unwavering commitment to standards, HEX has shown a fluidity since launching in November 2020 – tweaking its product offering whenever it feels suitable to do so.
A special product range was launched for the Euros, for example, and new items are introduced according to demand.
Now, the next step is determining where HEX sits in terms of wider culture. And Luke thinks he knows where that place is.
Plans are already underway to turn HEX into the clothing line of Manchester’s underground music scene – including collaborations with up-and-coming local artists.
The brand already has that urban feel to it, and after seeing a number of celebrities donning HEX gear, Luke says the brand is now working on striking agreements with those in the creative industry.
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“Manchester has got this historic music scene, and we’ve been having some exciting conversations with some big people in that world,” he explains.
HEX offers a range of items that blend premium with casual
In time, Luke says he wants the brand to go worldwide in a similar way to Madchester – pushing the HEX logo across continents.
But one thing about the brand that will remain intact is the focus on providing premium products.
Everything about HEX screams quality – from the design and fabrics used to the packaging in which the clothing arrives.
“We’ve always wanted to create this great user experience,” Luke says.
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“It’s not just about the product, but the packaging you get when you open the parcel.
“I think part of the power is in the reveal as well as the product. We get a lot of people sending our stuff out as presents because of that – it just looks good.
“There are no shipping costs for our customers, either. We want the user experience to be premium as well as the clothes.
“That will stay. We don’t want to sacrifice the user experience.”
The founders of HEX are hoping to take the brand worldwide in future
What started out as a “pandemic project” now has projected seven-figure sales in 2022.
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From absolutely nowhere, HEX is all set to become a seriously big player in the fashion market over the next few months.
The name is already splashed across the media and press pages. But as Luke testifies, this is only the beginning.
“Going worldwide is definitely our aim,” he clarifies.
“That’s where we want to take it. There’s lots of exciting things coming.”
View the full range of HEX MCR clothing on the brand’s official website.
Style
Manchester United home kit for 2026/27 ‘leaked’ online in unboxing video
Danny Jones
Manchester United’s new home kit for the 2026/27 campaign has reportedly been leaked online in a YouTuber’s unboxing video ahead of next season.
We know fake shirts and dupes can be pretty accurate these days, but it looks very much like this could be the real deal.
Shared by dedicated football kit reviewer, ‘Retro Man‘, who has seemingly revealed the latest Man United jersey, this unveiling lines up with the previously rumoured designs circulated on social media.
A Red Devil himself, the creator has teased previous releases that turned out to be true in the past, so we’ll leave it up to all of you to decide how bona fide you think this supposed home strip is. Ever-reliable footy fashion peers, Footy Headlines, have also shared these images:
Uploaded to the channel on 25 April, Retro Man did a full overview of the United 26/27 home shirt, highlighting key features such as a red-forward collar with black and white accents.
That same trim is repeated on the ends of the sleeves – reminiscent of the 2011/12 iteration, only differing in the more crew neck style – and the back of the neck now simply reads “UNITED”.
It is worth noting that this is specifically the replica shirt that most fans will purchase.
Should it prove to be the genuine article, this will be the 11th Manchester United kit by adidas since they returned as manufacturers over a decade ago, a.k.a. the start of the Louis van Gaal era.
Retro Man has since posted another video showing off what he claims to be the ‘authentic’ version, too; you can check it out in more detail down below.
Looks pretty legit…
As you can see, the official player edition that will be worn on the pitch by actual United squad members (though they are still available to purchase by the public) appears to hold some key distinctions.
Besides some differences around the panelling and stitching, there is also a noticeable textured section along large sections of the interwoven fabric as part of the brand’s breathable and trademark ‘Climacool’ technology.
Elsewhere, the badge itself also looks to have a more embossed/raised finish. If this is the real deal, what do you make of it?
This isn’t the only United kit that’s caught some attention of late, either:
Featured Images — Retro Man (screenshots via YouTube)
Style
Claire’s is closing down stores in the UK and Ireland with more than 1,300 jobs set to be lost
Danny Jones
In another hit to domestic shoppers, Claire’s Accessories is closing down en masse across the UK and Ireland after entering into administration once again.
Falling into an unfortunate financial status for the second time in less than a year, Claire’s will be shutting down all of their standalone stores across Britain, along with their IE branches.
A total of 154 stores will soon disappear, with more than a thousand people set to be put out of work.
Once a mainstay of British high streets up and down the country, the accessory shop known for all things jewellery, piercings and more has ceased trading effective immediately.
Announced at the start of the week and the end of the first full month of Q2, it was confirmed that Claire’s closed their final locations on Monday, 27 April.
With administrators, Kroll, appointed to wrap up business proceedings, an estimated 1,300 English, Irish, Scottish and Welsh workers have now lost their jobs.
Founded way back in 1961 over in the United States, Claire’s has operated across the Atlantic for more than three decades.
However, with various other contemporaries and cheaper online options having appeared over the years, they’ve struggled not just to remain profitable but to compete full stop.
They most recently filed for bankruptcy in the US this past August (2025), with their Belgian, Spanish, and Dutch divisions having already called it quits.
Manchester location(s) have changed a lot over time, but now they’re on the way out (Credit: Arndale)
For many, the outcome isn’t all that surprising, but it will nevertheless be a sad loss for many who have seen multiple generations visit these venues over the years.
The Manc -
30th July 2021 
