With a significant number of social media savvy millennials having kids – there are a rising number of parents venturing into the world of influencing.
But how are dad influencers matching up to their mummy counterparts? New research from gifts and gadgets retailer Menkind explores the untapped potential of the dad influencers by revealing a ranking of the UK’s top InstaDad content hotspots.
New ranking reveals top locations where dad life Instagram content gets shared most
Greater Manchester ranks fifth in the chart, based on number of posts
Town of Wigan ranked in top 10 cities for most active InstaDads
Greater Manchester ranks fifth in the top InstaDads chart
The new study analysed publicly available Instagram posts based on their geo-location tags, and crunched the numbers on the top UK regions, counties and cities where dads share fatherhood related content the most.
Greater Manchester ranks fifth amongst the top counties where InstaDads are most active, posting the most about dad life or being featured on their families’ feeds. At a city level, two locations in the county were shortlisted as hosts for some of the most social-media savvy dads, who clearly love snapping their proudest family moments – Wigan, ranking fifth in the top cities for InstaDads, and Bolton, ranking 12th in the chart based on number of Instagram posts.
ADVERTISEMENT
Relative to the size of the population, however, Greater Manchester dads come third in 14th our ranking of dad life content per 1000 county residents, with Northumberland and Southampton dads splitting the podium. Nevertheless, Essex dads still share over two times more family content on Instagram than Londoners.
North West ranks third among regions with most InstaDads
ADVERTISEMENT
Overall, InstaDads in the North West are the third most active on Instagram in the UK, whilst the North East and Northern Ireland are home to the least active Instagrammer dads, according to the regional data. When it comes to the most popular Instagram posts, North Western dads rank seventh in the top, with over 5,000 likes for geo-located posts.
At a county level, Milton Keynes, Stirling, Hartlepool, Monmouthshire, Caithness, Peterborough, South Gloucestershire, Wrexham, Thurrock and Falkirk all split the last position in the ranking, with the lowest amount of fatherhood related content shared.
Top five proudest InstaDads revealed
ADVERTISEMENT
The social media study also crunched the numbers on the profiles with the most liked public Instagram posts which used dad related hashtags in the last three months, and shortlisted the top dads that get most recognition on the platform for their heart-warming family life content.
Top InstaDads
InstaDad
Number of likes
Location
@ed_stafford
11167
Leicestershire, East Midlands
@daddiesonamission
3686
Blyth, Northumberland, North East
@jj.chalmers
2353
Scotland
@the_running_dan
1085
Chester, North West England
@harvey_and_adam
1068
Doncaster, Yorkshire and the Humber
*Top five InstaDads based on most liked dad-life Instagram content in the UK
A Christmas train in Wigan has been delivering donated toys galore
Thomas Melia
Yuletide wishes have come true as a donation of toys and goodies have been delivered via a Christmas train in Wigan, right in time for the big day.
The Amazon toy train, which is a new initiative running this festive season, is dropping off presents from now right up until Christmas day itself.
Already visiting Wigan earlier this month, the locomotive has its sites set on three more stops including London, Swansea and Scotland as it makes its journey across three nations.
In partnership with Multibank’s Brick-by-Brick project, the train hopes to provide and offer gifts to families in need across the UK with Wigan marking the closest stop off in Greater Manchester.
Credit: Lee Boswell (supplied)
All the toys that are being transported across the country in this Amazon-fronted train are featured on the company’s ‘Top Ten Toys 2024’ list.
Hatchimals, Screamerz and Taco Cat Goat Cheese Pizza were some of the exciting gifts found on the Christmas train in Wigan at the start of this month.
This lighthearted and fun-filled Christmas-themed project is kitted out with toys from top brands like Play-Doh and the brickmasters themselves, LEGO Star Wars.
So far, Multibank has helped over 400,000 families and provided three million essential items across their operations in England, Scotland and Wales since launching in 2022.
This collaborative local project doesn’t just operate at Christmastime either: Brick-to-Brick Multibank run all year round collecting surplus business requirements like furniture, hot water bottles and hygiene products to be used by those less fortunate.
The Christmas train in Wigan filled with Amazon’s top toys.The Wigan toy train features some well known brands.Credit: Supplied
This roster of children’s favourite companions and interactive games is inspired by the consumers themselves. Every toy is related to or the exact match of what Amazon customers have been searching for the most. A real Christmas list come true.
The list of the top toys isn’t extortionate either, offering customers some affordable and still as fascinating options with prices starting from £9.99.
Even old-school classics like Play-Doh have a spot on this wish list. This poses the really big question: where’s the adult version?
You may have finished your Christmas shopping not too long ago or might still be looking for inspiration, browse the top-ranked teddies and more HERE.
Manchester United are offering fans the chance to play at Old Trafford as part of a dream competition
Danny Jones
Manchester United fans are being offered the chance to live out their childhood dreams and play at Old Trafford as part of an exciting new competition by the club.
For anyone who has grown up a Red, the idea of playing under the lights at the Theatre of Dreams is a fantasy most can only ever fantasise about – even being a ball boy or a mascot would suffice for some – but Man United are taking things even further.
Teaming up with hotel partners, Marriott Bonvoy, not only is the club prepared to give supporters the opportunity to walk out onto that pitch and play a real game of footy, but they’re also hoping to give those fortunate enough to win the ultimate stay in Manchester city centre.
Fancy playing in red, watching the match at the weekend, enjoying a lavish hotel room and much more?
As part of this limited-time-only competition, United are giving away the perfect hospitality package in collaboration with Marriott Bonvoy, the hotel group’s loyalty programme which specialises in helping members redeem points towards extra perks like activities, spending and free stays at luxury resorts.
So, not only will the 10 lucky winners get to part in the exclusive ‘Play on the Pitch’ event, but they will also receive a pair of tickets to watch the Manchester United vs Aston Villa game on 25 May 2025 and (get this) a FOUR-night stay for two at the Manchester Marriott Hotel Piccadilly.
It doesn’t stop there either…
As well as round-trip flights for those flying into Manchester from abroad and full train coverage for anyone travelling into the city, those selected will also be treated to a group dinner with a Man United legend and no, we can’t tell you who it is: that would spoil the surprise!
Come on, that’s a pretty incredible deal, right?
We’ve been met a few Reds past and present in our time.Your kit is waiting for you…It’s the shared dream of millions all over the world to play at Old Trafford (Credit: The Manc Group)
As if all this wasn’t enough, if selected, you will also receive a variety of personalised gifts from the club and Marriot Bonvoy to remember the experience – not that you’ll be forgetting it any time soon.
To have a chance at winning this unreal competition, all you need to do is simply complete the entry form HERE before 23:59 on the closing date, which is 31 March, 2025.
Entry is currently open (18+ only), so don’t waste any more time if you want to win the opportunity of a lifetime. You can find the full terms and conditions online but, other than that, we just really hope you score a proper screamer right in front of the Stretford End.
The Manc -
6th August 2021 
