Iceland to now give away unsold food for free in efforts to ‘reduce waste’
Bread, cakes, morning goods, chilled and fresh food is all included in the scheme, which is expected to divert around 1.3 million food items away from landfill a year.
Iceland has made the decision to give away items to customers for free on the last day of their shelf life.
The budget supermarket has said it has made the decision to give items away to online customers in a bid to reduce food waste.
According to Iceland, its ‘Free on Last Day of Life’ initiative could see more than 1.3 million items worth £500,000 a year now given away to be eaten, instead of going in the bin unsold, and all groceries delivered by Iceland have previously promised to have a shelf life of a minimum of two days.
The initiative has been launched across 1,000 sites up and down the country, following a positive initial trial in 40 stores that saw over 17,000 items given away free of charge.
In an effort to reduce food waste, we’re giving away food on the last day of its shelf life to online customers.
Customers on average also saw a refund of around £1.58 as a result of the initiative, it has been reported.
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The way the initiative works is that when an item is ordered by a customer and is due to go out on the same day as its due date, the customer will be made aware that the item will be free – and it shall be placed in their basket as normal.
Bread, cakes, morning goods, chilled and fresh food is all included in the scheme, which aims to help the supermarket be more sustainable.
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Iceland customers on average also saw a refund of around £1.58 as a result of the initiative, it has been reported. / Image: Pxfuel
Iceland Foods managing director, Richard Walker, said: “Reducing food waste is a huge priority for us as we continue to reduce our impact on the environment [and] we know that shelf life plays a big role in the creation of surplus food so we to have find an innovative way to combat this within our stores and via our online shopping.
“Our Free on Last Day of Life scheme not only helps reduce food waste but also supports our customers.
“We know cost is key to many of our shoppers and this new initiative allows us to offer them the opportunity to reduce their weekly shopping bills as well as helping to reduce food waste.”
Delays on M60 continue after man dies falling from bridge near Trafford Centre
Daisy Jackson
A man has tragically died after falling from a bridge on the M60, near the Trafford Centre.
Police closed the motorway in both directions at around 10am this morning as they responded to the concern for welfare.
The man was on Barton Bridge on the M60, but tragically fell and passed away at the scene.
The motorway was shut anti-clockwise between junction 12 for the M602 and junction 10, and on the clockwise carriageway between junction 9 and 11, with a huge diversion in place.
Although the motorway has reopened as the afternoon has worn on, disruption is ‘likely’ to continue for several hours yet.
National Highways is reporting up to two miles of congestion on the M60 around Barton Bridge.
In a statement released earlier today, a GMP spokesperson said: “Officers are currently responding to a concern for welfare on Barton Bridge on the M60, reported at around 9:40am today (Tuesday 31 March).
“The M60 remains closed in both directions while emergency services are in attendance. Significant delays are expected and drivers are advised to avoid the area where possible.”
GMP later added: “Earlier today, officers responded to a concern for welfare on Barton Bridge on the M60. The man sadly fell from the bridge and passed away at the scene.
“The road remains closed while enquiries continue. Please avoid the area and plan alternative routes where possible as disruption is likely to continue for the rest of the day.”
Molly-Mae Hague and adidas drop new collection inspired by matcha and iced lattes
Daisy Jackson
Today, adidas has finally released its hotly-anticipated parnership with Manchester-based influencer Molly-Mae Hague.
The social media superstar has collaborated with the sportswear giant for a limited-edition footwear collection inspired by matchas and iced lattes.
Molly-Mae and adidas Originals have just given fans a look at the shoes for the first time.
The star has curated a limited-edition collection of iconic Originals silhouettes – a Samba and a Superstar.
The first is the Samba Matcha shoes, a premium leather and suede shoe in a soft green colour, with double pink and white laces.
The other is a Superstar II Latte, which again features double laces in coffee-coloured hues, but in the iconic leather Superstar silhouette.
In behind-the-scenes footage of the design process on Molly-Mae’s Amazon Prime documentary series, Behind It All, she described them as ‘matcha cool girl in London’ shoes – and the vision has definitely come to life.
Molly-Mae said: “Seeing my creative vision come to life on two iconic adidas Originals silhouettes that have long been staples in my wardrobe is a true dream.
“Being so closely involved in the design process and creating products that feel fun, timeless, and an authentic extension of my own personal style has been the best experience.
“I am so excited to see how others style them in their own way.”
Steve Marks, VP Brand adidas UK commented: “At adidas, we partner with individuals who define style through authenticity and a deep-rooted connection to our brand.
“Molly-Mae’s relationship with adidas Originals has developed organically over time as a key advocate of the brand and this partnership represents a natural evolution – bringing her signature aesthetic to two of our most iconic silhouettes.”
The limited-edition adidas Originals x Molly-Mae collection drops in stores and online on 9 April, priced at £100 per pair.
Georgina Pellant -
25th October 2021 
