The Manc is thrilled to announce that we’re the official media partner of Manchester’s largest entertainment venue.
The arena recently rebranded to the AO Arena as part of a sponsorship deal with the Bolton-based online electricals retailer AO, marking a period of regeneration for the iconic venue – which last year celebrated its 25th anniversary.
Now, as well as the famous green smile, visitors will have the opportunity to enjoy exclusive money can’t buy experiences as well as on the spot ‘surprise and delight’ activations on the concourse, courtesy of the retailer.
As the UK’s most engaged local digital publisher with a total audience of over 1.5 million across platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok, our media partnership with the AO Arena is a great fit – especially as we’re the only Manchester publication with a devoted music platform, The Manc Audio.
In a fitting celebration of the fact that Manchester’s music and its venues are unrivalled, we will use our reach to showcase this to the rest of the city and way beyond.
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The partnership also highlights our commitment to supporting Manchester’s music scene on all levels.
The Manc is the new official media partner of the AO Arena / Credit: AO Arena | The Manc Group
Speaking on the partnership, Anna Gledson – Managing Director of The Manc Group – said: “We’re absolutely made up to be the official media partner for the AO Arena. The AO Arena is such a huge part of our city’s entertainment and leisure landscape and attracts over a million people through its doors every year thanks to its unrivalled calendar of shows.
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“To have the opportunity to collaborate and partner with the Arena is super exciting and we can’t wait to work with them to shine a very bright spotlight on the incredible music we have in Manchester.”
James Allen – General Manager of the AO Arena – added: “This is an exciting partnership [and] we look forward to working collaboratively with The Manc on a variety of projects that will help accelerate Manchester’s recovery process.
“We have a packed calendar of events, with some real show-stoppers to look forward to and a first class platform to promote them on.”
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Known as ‘the people’s voice of Greater Manchester’, The Manc publishes content seven days a week, online and across a number of social media platforms, and has become a widely-recognised brand across the city for its news coverage, viral content, its various social channels, and its support of local Manchester businesses.
The Arena has welcomed the best bands, singers, musicians, and DJs from across the globe / Credit: The Manc x AO Arena
The Manc team has extensive experience and expertise in news, social media, content creation and publishing – with founding members of the team working for some of the country’s biggest social publications.
This experience has enabled The Manc to work on a number of city-wide campaigns with some of the biggest names in the hospitality, business and entertainment sectors in and around Greater Manchester.
The Manc Audio was launched in the summer of 2020 as the dedicated music branch of The Manc family, with the goal is to shine a spotlight on Manchester’s vibrant, world-renowned music scene, and the established and emerging talent to come from it.
By covering a wide variety of music genres, events, club nights and venues, The Manc Audio celebrates Manchester’s rich music heritage, as well as representing the very best of the city’s music offerings past, present and future.
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As The Manc Audio has grown, it has also launched a live music series – Frequencies.
Since the pilot episode back in February 2021, the series has received thousands of views on IGTV, and in September 2021, a live version of the event was held in front of an audience for the first time to huge success.
The Manc has worked on a number of city-wide campaigns with some of the biggest names in the hospitality, business, and entertainment sectors / Credit: The Manc Group x AO Arena
The arena has become an integral part of Manchester’s music scene since first opening its doors in 1995, and in its 26 years of operation, the venue has welcomed the best bands, singers, musicians, and DJs from across the globe to the heart of the city.
With a capacity of 21,000, the AO Arena has the highest capacity of any indoor venue in the UK.
And with more than a million people visiting the arena every year, it has landed itself the title of the busiest arena in the world on numerous occasions.
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Find more information about what’s happening at the AO Arena in 2021 here.
Yet another major Deansgate Locks nightlife spot has closed in Manchester
Daisy Jackson
Deansgate Locks is set to lose yet another of its nightlife spots, with Ark confirming it will be shutting its doors ‘within weeks’.
The multi-room, multi-storey, multi-genre nightclub has been part of the canalside development for more than a decade, having first opened back in 2014.
At that time, Deansgate Locks was arguably Manchester’s leading nightlife destination, drawing hundreds of students and party-goers to its mix of venues.
The railway arches have been home to iconic clubs and bars including Baa Bar, Lola Lo, Revolution, and Sugar Buddha, as well as The Comedy Store.
But with news that Ark Manchester is closing too, it leaves only Popworld left at what was previously one of the city’s hottest destinations.
In a statement shared with the Manchester Evening News, a spokesperson for Stonegate said: “The hospitality sector continues to face significant challenges.
Ark Manchester will be closing for goodIt leaves Deansgate Locks with just one venue
“After careful consideration, and despite our best efforts, Ark Manchester is no longer commercially viable and we have taken the difficult decision to close the venue.
“Our priority is to support our hard‑working team during this time, and we would like to thank them for their commitment and dedication. We would also like to thank our guests and the local community for their support over the years.”
It’s believed that Ark Manchester will close on Deansgate Locks in the next few weeks.
Groundbreaking endometriosis tests could help catch diagnosis ‘years earlier’
Danny Jones
In some major public health news, two pioneering and crucially faster tests for endometriosis, which are set to be rolled out across Great Britain soon, could be about to reduce the time taken to diagnose the condition by several years.
That’s according to the National Institute for Healthand Care Excellence (NICE), who have issued an update revealing that the fresh testing technology could significantly speed up the process that can currently take the best part of a decade or even more.
In some cases, it can take upwards of 11 years to fully identify endometriosis, especially within certain ethnically diverse communities, but now the executive non-departmental public body has given the green light for the NHS to introduce the pair of expeditious testing methods here in the UK.
Announced on Tuesday, 7 July, the dual approach – one half of which is already being used domestically as part of a pilot study – won’t serve as a standalone diagnostic system in itself, but should help drastically reduce the time between suspected symptoms, confirmation and treatment.
In the UK, average diagnosis takes over 9 years.
Endosure and Endotest can now be used in the NHS while more evidence is gathered.
Emma Cox, chief executive of Endometriosis UK, said in a public statement: “Availability of these new tests needs to go hand-in-hand with education of GPs and practice nurses to ensure prompt access to those that need them, and an end to pain and symptoms not being recognised.”
The two prongs of this new approach revolve around the already in-trialEndotest®, currently being manufactured by French biotech company Ziwig.
Essentially a straightforward saliva test, it’s been recommended for wider use over some time now.
Meanwhile, the second step is ‘EndoSure’: a non-invasive test that uses “topical electrode pads similar to those used in an electrocardiogram (ECG) to measure the myoelectric activity of the smooth muscle of the GI tract”, with sensors placed on the stomach area.
You can see an instructional video explaining more information about the former down below.
Put in the simplest terms, in tandem, they could save one in 10 women lots of time and pain.
Dr Anastasia Chalkidou, healthtech programme director at NICE, went on to add: “A diagnosis of endometriosis can for some women take the best part of a decade […] That delay means living with chronic pelvic pain that affects daily life, relationships and work.
“These technologies have the potential to change that by giving primary care professionals better non-invasive tools to identify endometriosis earlier, allowing earlier and better treatment.
“Our draft guidance reflects our commitment to getting promising innovations to patients quickly, while making sure the evidence to support their wider use is built in a rigorous way.”
While both are still pending full approval and eventual scaling across the country, here’s hoping it can make the difference in the lives of millions of British women and beyond.
The Manc -
2nd November 2021 
