The Manc is thrilled to announce that we’re the official media partner of Manchester’s largest entertainment venue.
The arena recently rebranded to the AO Arena as part of a sponsorship deal with the Bolton-based online electricals retailer AO, marking a period of regeneration for the iconic venue – which last year celebrated its 25th anniversary.
Now, as well as the famous green smile, visitors will have the opportunity to enjoy exclusive money can’t buy experiences as well as on the spot ‘surprise and delight’ activations on the concourse, courtesy of the retailer.
As the UK’s most engaged local digital publisher with a total audience of over 1.5 million across platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok, our media partnership with the AO Arena is a great fit – especially as we’re the only Manchester publication with a devoted music platform, The Manc Audio.
In a fitting celebration of the fact that Manchester’s music and its venues are unrivalled, we will use our reach to showcase this to the rest of the city and way beyond.
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The partnership also highlights our commitment to supporting Manchester’s music scene on all levels.
Speaking on the partnership, Anna Gledson – Managing Director of The Manc Group – said: “We’re absolutely made up to be the official media partner for the AO Arena. The AO Arena is such a huge part of our city’s entertainment and leisure landscape and attracts over a million people through its doors every year thanks to its unrivalled calendar of shows.
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“To have the opportunity to collaborate and partner with the Arena is super exciting and we can’t wait to work with them to shine a very bright spotlight on the incredible music we have in Manchester.”
James Allen – General Manager of the AO Arena – added: “This is an exciting partnership [and] we look forward to working collaboratively with The Manc on a variety of projects that will help accelerate Manchester’s recovery process.
“We have a packed calendar of events, with some real show-stoppers to look forward to and a first class platform to promote them on.”
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Known as ‘the people’s voice of Greater Manchester’, The Manc publishes content seven days a week, online and across a number of social media platforms, and has become a widely-recognised brand across the city for its news coverage, viral content, its various social channels, and its support of local Manchester businesses.
The Arena has welcomed the best bands, singers, musicians, and DJs from across the globe / Credit: The Manc x AO Arena
The Manc team has extensive experience and expertise in news, social media, content creation and publishing – with founding members of the team working for some of the country’s biggest social publications.
This experience has enabled The Manc to work on a number of city-wide campaigns with some of the biggest names in the hospitality, business and entertainment sectors in and around Greater Manchester.
The Manc Audio was launched in the summer of 2020 as the dedicated music branch of The Manc family, with the goal is to shine a spotlight on Manchester’s vibrant, world-renowned music scene, and the established and emerging talent to come from it.
By covering a wide variety of music genres, events, club nights and venues, The Manc Audio celebrates Manchester’s rich music heritage, as well as representing the very best of the city’s music offerings past, present and future.
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As The Manc Audio has grown, it has also launched a live music series – Frequencies.
Since the pilot episode back in February 2021, the series has received thousands of views on IGTV, and in September 2021, a live version of the event was held in front of an audience for the first time to huge success.
The Manc has worked on a number of city-wide campaigns with some of the biggest names in the hospitality, business, and entertainment sectors / Credit: The Manc Group x AO Arena
The arena has become an integral part of Manchester’s music scene since first opening its doors in 1995, and in its 26 years of operation, the venue has welcomed the best bands, singers, musicians, and DJs from across the globe to the heart of the city.
With a capacity of 21,000, the AO Arena has the highest capacity of any indoor venue in the UK.
And with more than a million people visiting the arena every year, it has landed itself the title of the busiest arena in the world on numerous occasions.
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Find more information about what’s happening at the AO Arena in 2021 here.
Manchester’s AO Arena scoop up Take That as Keane’s Co-op Live gig is cancelled in ongoing venue saga
Daisy Jackson
Manchester’s existing arena, the AO Arena, has stepped in to host more concerts that have been postponed by Co-op Live, with yet another act being cancelled too.
First it was A Boogie Wit Da Hoodie, announced earlier today and now, in perhaps the most damning twist of fate for the brand-new venue, Take That’s five-night run that was set for the Co-op Live this May has now been moved to the AO Arena.
Their two June dates at the new arena are said to be unaffected.
The Co-op Live‘s official opening has been hit with several delays, with events like Peter Kay’s double bill, Olivia Rodrigo and The Black Keys all already postponed over the last week or so.
Issuing a statement after rescuing multiple Take That shows, AO Arena general manager Jen Mitchell, said: “It wouldn’t be a Take That tour without a stop-off in Manchester, so it’s great to welcome the band and their fans back to AO Arena for five nights, in the heart of this wonderful city.”
The venue has naturally welcomed the sudden flood of extra names being added to its already strong lineup for 2024, doing its best to minimise inconvenience for gig-goers who have made travel arrangements, booked hotels etc.
As for the group themselves, they also responded to their tens of thousands of fans expecting to see them from this weekend onwards.
Confessing that they’ve had to make “the difficult decision” to switch venues and although “it’s not one [they’ve taken lightly], they wanted to give fans as much notice as possible”, adding: “We thank you for your understanding and we’ll see you all soon”.
Meanwhile, Noughties favourites Keane have sadly had to shelve their Manchester show for the foreseeable following the venue’s continuing “technical issues”.
Announcing the news on their social pages on Thursday evening, they admitted that they were “absolutely gutted” but that the decision was “entirely out of the control”.
We’re absolutely gutted not to be able to celebrate 20 Years of Hopes and Fears with you at the Co-Op Live on Sunday. This is due to ongoing technical issues at the venue and is entirely beyond our control.
Notably, the huge new venue by the Etihad Stadium had to turn away fans who were already queueing for A Boogie Wit Da Hoodie on Monday 1 May, after part of an air conditioning unit fell from the ceiling onto a (thankfully) empty arena floor.
Question marks had already been hanging over whether some upcoming gigs would be able to go ahead and now it seems that they will be taking place – just not at the Co-op Live…
Manchester’s decades-old AO Arena, the largest indoor venue in the UK (until the Co-op Live opens), will be welcoming Keane to its stage instead.
With so many people having been pitting the two venues against one another over the last weeks and months, let’s just say it’s quite clear who’s come out looking better at the minute…
A Boogie Wit Da Hoodie moves Manchester gig to AO Arena following Co-op Live cancellation
Danny Jones
Rapper A Boogie Wit Da Hoodie has confirmed that his cancelled Co-op Live gig has now been moved to Manchester’s AO Arena this weekend.
After suddenly being lined up as the venue’s first official gig after the postponement of both Peter Kay and The Black Keys, the American hip-hop artists’ show ended up going the same as the others previously scheduled for the new arena and being pulled at the last minute.
With guests being turned away from the still-yet-to-open Co-op Live Arena just hours before the show was set to start, and Olivia Rodrigo fans being given the same unfortunate news ahead of her gig this Saturday, ABWDH has taken matters into his own hands.
Announcing the rescheduling of his concert on X, the 28-year-old artist confirmed that Wednesday night’s gig has now been relocated to Co-op’s main rival, the AO Arena.
Yesterday's canceled Manchester show has been Rescheduled for this Saturday at AO Arena! We won't give up that easy let's go!
The switch to the AO comes after A Boogie Wit Da Hoodie issued a statement admitting he was ‘heated’ about the situation.
Set to take place on Saturday, the artist – which just so happens to be his first name (yes, seriously) – had a simple message for his fans: “We won’t give up that easy, let’s go!”.
Nevertheless, it hasn’t stopped the venue – which is set to become the UK’s biggest indoor entertainment venue and one of the largest in Europe when it finally does open – from announcing more events over the coming months and well into 2025.
Confirming the show on their social pages, the AO simply promised, “It’s going to be a brilliant night and we can’t wait to see you all here.”
We’re excited to welcome @ArtistHBTL and his fans to AO Arena this Saturday. 💛 It’s going to be a brilliant night and we can’t wait to see you all here. ⚡️ More ticket info will be available in due course. pic.twitter.com/Q9LKGU6RND
The AO Arena has hosted some of the biggest names in the entire world in the course of its existence and recently underwent a £50m refurbishment that included the launch of The Mezz.
Safe to say this presents an interesting twist in events when so many people have been pitting the two venues against one another.
Question marks have been hanging over whether more upcoming gigs, like Keane on Sunday 5 May, and then a five-night run of gigs from Take That will still be able to go ahead.
It remains to be seen whether other artists will follow suit in moving their shows should more cancellations/postponements be announced.
You can recap everything that’s happened so far down below: