Asda has pledged to rollout its ‘Smart Price’ value range to all stores across the UK following social media.
The supermarket chain’s value range has always proved popular with shoppers keen to keep things on a budget as it includes items such as a 15 pack of eggs for £1.18, a can of peas for 21p, carrots for 20p, and 500g of pasta for just 29p – but many have pointed out its limitations in recent weeks, and have raised questions as to why it’s not available in every branch.
The ‘Smart Value’ range is currently made up of 200 items in total, and 150 of those are only available in 300 stores.
Asda says its decision to extend the rollout of the range comes after food writer and anti-poverty campaigner Jack Monroe – who began her career back in 2015 sharing recipes she had created as a single parent with a young son to feed families for less than £10 – took to Twitter back in mid-January to give examples of price increases she had noted at her local supermarket in the past year.
Jack said in her initial tweet: “Woke up this morning to the radio talking about the cost of living rising a further 5% [and] it infuriates me the index that they use for this calculation, which grossly underestimates the real cost of inflation as it happens to people with the least.”
She continued: “The system by which we measure the impact of inflation is fundamentally flawed [and it] completely ignores the reality and the real price rises for people on minimum wages, zero hour contracts, food bank clients, and millions more”.
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“The margins are always, always calculated to squeeze the belts of those who can least afford it, and massage the profits of those who have money to spare,” she added.
Crucially, she claimed that “nothing demonstrates that inequality quite so starkly as tracking the prices of ‘luxury’ food vs ‘actual essentials’.”
Jack’s Twitter thread not only went on to amass thousands of likes and retweets, and generate an important conversation, but it also inspired Asda to make some changes to “help our customers”, and so the retailer confirmed in a statement that it would almost double the number of stores that offer the ‘Smart Price’ range to all 581 of its locations.
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Announcing the range rollout in a statement this week, Meg Farren – Chief Customer Officer at Asda – said: “We want to help our customers’ budgets stretch further and have taken on board the comments about the availability of our Smart Price range made by Jack Monroe.
“We are taking steps to put our full Smart Price and Farm Stores ranges in store and online to make these products as accessible as possible.”
Jack has welcomed the retailer’s response to the conversation, sharing news of Asda’s cheap food promise on Twitter saying simply: “Well, that went rather well.”
The supermarket has already added 100 Smart Price and Farm Stores products to its website this week, increasing the total online range to 187 products.
This will rise to 200 by the end of February, with all 200 products in stores by 1 March.
Featured Image – Asda Corporate
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Mancs stunned as Northern Lights glow above Greater Manchester in rare solar storm
Daisy Jackson
Greater Manchester was treated to a once-in-a-lifetime display of the Northern Lights overnight.
The skies above our region lit up in shades of pink and green in a shimmering spectacle that had the nation stunned.
The Northern Lights are normally only visible much further north, with many travelling to countries like Iceland and Norway to catch a glimpse – but last night, the show came to Manchester.
It’s all been caused by a ‘severe solar storm, which hit Earth on Friday night, and may continue into Saturday.
Space weather experts issued the rare geomagnetic storm warning – the first in 20 years – on Friday.
But most of us were blown away to actually see the Northern Lights dancing over Manchester.
The huge solar storm predicted by NOAA’s Space Weather Prediction Center (SWPC) supercharged the Aurora Borealis.
They said that ‘additional solar eruptions could cause geomagnetic storm conditions to persist through the weekend’.
Then here comes the science: “A large sunspot cluster has produced several moderate to strong solar flares since Wednesday at 5am ET.
“At least five flares were associated with coronal mass ejections (CMEs) that appear to be Earth-directed. SWPC forecasters will monitor NOAA and NASA’s space assets for the onset of a geomagnetic storm.
“CMEs are explosions of plasma and magnetic fields from the sun’s corona. They cause geomagnetic storms when they are directed at Earth.
“Geomagnetic storms can impact infrastructure in near-Earth orbit and on Earth’s surface, potentially disrupting communications, the electric power grid, navigation, radio and satellite operations.
“SWPC has notified the operators of these systems so they can take protective action.
“Geomagnetic storms can also trigger spectacular displays of aurora on Earth.”
If you look to the skies over Manchester tonight, there’s a chance you’ll see the Northern Lights again.
Just try not to cry as much as we did.
In pictures – the Northern Lights over Manchester
Joyful as a big kid. Mesmerising. Real life moment, never seen them before. Anyone else looking up? pic.twitter.com/a7B4kqBkfY
— NOT QUITE LIGHT – NQL (@NotQuiteLight) May 10, 2024
A company has created some extremely sarcastic greeting and birthday cards mocking Co-op Live
Danny Jones
A UK card company has decided to join in with the pile on over Co-op Live’s chaotic ‘opening’ weeks by creating a series of greeting and birthday cards mocking the arena and its ongoing saga.
If you’re a deeply sarcastic person who struggles to be sincere with those you hold nearest and dearest or simply want to get a co-worker something that says we care that you’re leaving but not so much as to let go without one final dig, these are right up your street.
So, with that in mind, greeting card company thortful – who are just as good at novelty as they are being actually thoughtful when it comes to words – have come up with a few clever little ways of wishing someone a happy birthday or congratulating them on their new home at the arena’s expense.
There’s a new home version of this one too.(Credit: thortful)
Not bad, to be fair.
Tim Leiweke, Chairman and CEO of Oak View Group (which owns and operates Co-op Live), recently released a statement offering his ‘sincere apologies’ and explaining the steps being taken during the venue’s ‘short pause’.
He admitted, “It’s not been the smooth start we had planned for, and I know that has caused a huge amount of disruption and frustration to thousands of people”, adding that they are “working incredibly hard to get the building up and running, and we look forward to welcoming you to the arena from 14 May 2024.”
The London-based card company is known for lots of comedy captions and with every Tom, Dick and Harry taking a pop at the venue already, they clearly thought ‘We might as well join in’.
In fact, they’ve been taking the mick ever since the whole thing kicked off.
The date mentioned above will see Manc music legends Elbow arrive as the venue’s new opening act artists after so many other acts ended up having their gigs pulled and we can only hope and pray that everything is on course for next week.
With more and more names being announced for their 2024 and 2025 calendar left right and centre, the most recent being rapper Travis Scott, it looks as though they’re confident that the arena will open and live up to the expectations it has built up given its billing as the biggest indoor entertainment in the UK.
As for thortful and everyone else, we just have to wait with bated breath to see if there’s set to be another twist in this tale and enjoy the light-hearted jokes in the meantime.