It’s fair to say that the goal of a workout and what athletes are striving to achieve has evolved over generations.
But now, one Manchester-based brand is ushering in “a new generation”.
The introduction of wearable technology has completely revolutionised the fitness world over the last decade or so by giving athletes access to a range of performance insights that were previously unavailable to them – but Prevayl is taking things to the next level.
Designed by experts, and already loved by big names such as athletics and cycling Paralympian Kadeena Cox, West Ham and England footballer Declan Rice, and Sky Sports presenter Josh Denzel, Prevayl has taken the world’s most-accurate wearable technology and fused it into premium sportswear.
The aim? Well, that’s simple – Prevayl is all about empowering you to “unlock your full potential”.
By reacting to the real-time data provided, you can adapt your workouts mid-session, make changes to your training habits, and get closer than ever before to smashing your fitness goals.
Prevayl is all about empowering you to “unlock your full potential” / Credit: Prevayl
Based right here in Manchester city centre, Prevayl was founded by former personal trainer and now-CEO Adam Crofts, alongside serial entrepreneur and Chairman David Newns, and has since gone from strength to strength over the last year, establishing a unique ecosystem of products, including the Sensor, SmartWear, and the App, which all work together to deliver those key insights that help users achieve a new level of fitness.
Each of the Prevayl products are designed to “seamlessly integrate” with one another.
The Sensor is the lightest fitness tracking device in its class, and tracks heart rate, breathing rate, body temperature, and body movement to help users make “smartest fitness decisions”, while the App captures over a million data points during each workout and turns them into “meaningful and actionable” insights.
Prevayl’s mission is to deliver real-time insights right to the user’s fingertips so they can get to know their bodies, track their performance, stay accountable, celebrate their achievements, and ultimately, make every workout count.
But none of this would be possible without the groundbreaking Prevayl product – SmartWear™.
Prevayl products are designed to “seamlessly integrate” with one another / Credit: Prevayl
SmartWear melds premium sportswear with cutting-edge biometric technology to give everyone, at any stage in a fitness journey, the chance to achieve their personal best.
The four-piece SmartWear collection is crafted in a second-skin fit and made of the most durable, lightweight, and breathable materials to ensure maximum comfort and movement, and features adjustable sports bras, short and long sleeve t-shirts, and tank tops that all have a discreet pocket for housing the Prevayl Sensor.
All the items have what are called knitted electrodes embedded into them, which take the most accurate Electrocardiogram readings directly from the wearer’s heart, and eliminate the need for wires and straps to create comfortable durable garments enhanced with the latest technology.
“Our mission at Prevayl is to empower people with the tools to get the most out of their workouts and achieve their fitness goals by combining premium fashion with the latest technology,” said founder at CEO, Adam Crofts.
Prevayl’s mission is to deliver real-time insights right to the user’s fingertips / Credit: Prevayl
“Prevayl SmartWear™ is more than just simple clothing.
“It’s the next generation of sportswear that is encoded with intelligence to help people level-up their workouts – all whilst looking and feeling great.”
Speaking of the collection’s design-led aesthetic, Prevayl’s Creative Director Kate Kallaway added: “The design team at Prevayl have created a new age of activewear, leading with smart, innovative apparel design enabling you to connect through style and accuracy.
“I’m proud to be building and leading the team to bring a new, progressive activewear brand to the consumer market.”
Better Begins Here! ⁰Be part of the Smart Clothing revolution with Prevayl ⁰We are the full solution: Train, rest and progress like never before ⁰Prevayl SmartWear™ – The world’s most accurate Smart Clothing
The rapid growth of Prevayl doesn’t look to be slowing down any time soon either, as with a wealth of new ideas and developments already in the works, the future looks bright.
Prevayl’s founders have particularly pointed to their ambitions to grow the Prevayl community, with the App soon to provide users with a meeting place where they can share health and fitness tips, ask each other questions, connect with like-minded individuals, and essentially, guide one another to athletic excellence.
Rochdale will be hosting its FIRST EVER comedy festival later this year
Thomas Melia
There’s a comedy festival making its way to Rochdale for the first time ever, and it’s taking place over 10 days this autumn.
Rochdale is preparing for barrels of laughter, as the borough is about to host a comedy festival as part of its events programme for being crowned Greater Manchester’s Town of Culture for 2025-26.
The line-up features some well-renowned names in thecomedy world, many of whom have received awards and recognition along the way.
You can expect appearances from Lou Conran, who features as a regular support act for Sarah Millican, Tez Ilyas, from ‘Man Like Mobeen’, and TV comedy legend Mick Miller. There’s even some Britain’s Got Talent alumni in the form of last year’s finalist Alex Mitchell and 2017 semi-finalist Jonny Awsum.
Tez Ilyaz, Lou Conran and Brennan Reece are just some of the acts listed for Rochdale Comedy Festival / Credit: Supplied
Edinburgh Festival favourite Patrick Monahan will be performing along with English comedian of the year Rob Mullholland, Aaron Wood – named by Rolling Stone UK as one of the 12 rising comedy stars to see at the Edinburgh Fringe this summer, and comedy musician Alex Camp.
The lineup also includes Robin Ince, co-host and creator of Sony Gold Award winning BBC Radio 4 series The Infinite Monkey Cage, and a whole host of other stand-up acts who are all gearing up ready to make Rochdale giggle.
“Us northerners are famous for our sense of humour and there’s a big appetite for comedy,” commented Councillor Sue Smith, who is the cabinet member for communities and co-operation at Rochdale Borough Council.
Rochdale Comedy Festival has an array of comedians taking part including Jonny Awsum and Daisy Earl / Credit: Supplied
“I’m happy to see Rochdale Comedy Festival launching during our year as Greater Manchester Town of Culture.
“It will bring together communities and give new comedians a chance to shine.”
So whether you’re in need of a cheer up, or you’re a comedy aficionado, you’ll have plenty of opportunities to crack a smile at Rochdale Comedy Festival, as it’s happening across 10 days from 26 September to 5 October in various venues across the Greater Manchester borough.
Featured Images – Supplied (via Publicity Pictures)
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Northern Quarter favourite The Pen and Pencil announces massive 10th birthday party and huge offers
Daisy Jackson
The Pen and Pencil, an absolute staple for brunches and drinks in the Northern Quarter, is celebrating a major milestone this month with a huge party and some unbeatable deals.
The bar and restaurant will be marking 10 years on Tariff Street in September – and it’s only right that we all pile in to celebrate with them.
This spot is one of the city’s original bottomless brunch venues and is similarly famed for its happy hour offerings, and opened in 2015 to bring a taste of Manhattan to Manchester.
Pen and Pencil took its name from the infamous New York City bar that was seen in Mad Men.
And now as it turns 10 years old, it’ll be throwing one big party on Saturday 27 September, featuring 10 hours of DJs, free pints of Red Stripe at 10pm, and a special bottomless brunch offering.
Those DJing on the day will include Drag Race UK’s Banksie, as well as Les Croasdaile, Mark Hogg, Danny Ward and A Deeper Groove.
Pen & Pencil has amazing deals for its 10th birthdayPen & Pencil is a Northern Quarter OG
The Pen and Pencil 10th birthday party will kick off from 2pm and run until late – but if you can’t make that one, there’ll be celebrations all week (and, indeed, month) long.
On Tuesday 23 September, you’ll be able to play for double prize money in The Pen and Pencil quiz, as well as enjoying happy hour drinks all night.
Then on Friday 26 September, it’ll be an all-night happy hour, with free tequila shots at 10pm and music from DJs Nev Johnson and Gareth James from 7pm.
All September long, there’ll be 50% off food every Monday, two-for-£10 cocktails every Wednesday, £10 burgers every Thursday, happy hour all night on Fridays, 10 dishes for £10 and two bloody Marys for £10 on Sundays, plus DJs on Fridays and Saturdays.
There’s a new colourful art installation outside the venue inspired by the bar’s New York roots.
Owner Kevin Connor said: “We’re really excited to be celebrating being part of the Manchester community for ten years!
“New York’s Pen and Pencil was a classic steak and cocktail joint, and we’re proud to have created our very own iconic Northern Quarter hangout. We hope everyone will join us in celebrating ten years on Tariff Street.”
Walk-ins are welcome for The Pen and Pencil 10th birthday party on Saturday 27 September, but booking is encouraged – book your spot HERE.
Emily Sergeant -
11th March 2022 
