Money pies, condoms and cherry-pickers: The mad marketing of Manchester startup Caroo
Caroo isn’t your run-of-the-mill jobs platform. In fact, to call the brand ‘different’ would be to do them a disservice. This company is changing everything.
‘Businesses do some pretty weird stuff to market themselves. But we’ll bet you a tenner they’re not as weird as the stuff we do.‘
You don’t get many companies publishing a statement like this on their website. Particularly in the hiring sector.
But Caroo isn’t your run-of-the-mill recruitment company. In fact, to call them ‘different’ would be to do them a disservice.
Between money-stuffed pies and sham parking tickets, some of the PR stunts they’ve pulled in Manchester have been some of the most inventive and peculiar in recent memory.
Led by Managing Director Gareth Peterson, Caroo has packed pastries with £50 notes, distributed fake penalty notes to Manc drivers, and even given away branded condoms.
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Gareth himself even scaled a cherry-picker and held signs up to office windows that read: ‘Fed up of working here? Search Caroo.’
He also drove an ad van around the city that had ‘Download our app for a BJ* – *better job’ plastered to the side.
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So, why the weirdness?
Simple.
Caroo wants to align a disruptive product with disruptive marketing campaigns.
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As a technology business aiming to transform the hiring experience, Caroo is completely reimagining recruitment; offering features that make the process less painful than ever.
The brand has built a recruitment experience that people actually want – using feedback from companies and applicants to steer development.
Features include full anonymity for candidate profiles (meaning your current boss and colleagues can’t snoop on your hunt for a new role) and a newsfeed platform that enables employers to create bespoke content and target it only to relevant professionals.
Caroo has proven a big hit with big brands, too – striking partnerships with Co-Op, Missguided, On the Beach, Gymshark and Adidas.
Caroo MD Gareth and his team have been plotting their next eye-popping stunt as we speak, which remains top secret but is expected to land mid-September.
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“We believe a disruptive start-up needs a disruptive approach to marketing – so I’m more than happy to lead the charge and embarrass myself,” says Gareth.
“Employers have been getting a raw deal for way too long when it comes to hiring talent – so we created Caroo.
“We understood all the bug bears employers and candidates face during the recruitment process, and built a platform that makes that process much smoother.”
Learn more about the ways in which Caroo have been causing chaos by visiting their website.
You can also discover more by downloading the app here.
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James Acaster reveals eerie song all Traitors contestants are forced to listen to before every roundtable
Emily Sergeant
James Acaster has revealed the eerie (and pretty surprising) song that all Traitors contestants are forced to listen to before every roundtable.
In case you’ve been living comfortably under a rock, you’ll probably be aware that comedian James Acaster is currently a contestant on this current season of BBC‘s smash-hit reality TV competition show, The Celebrity Traitors – a show that viewers in their millions are tuning into each week, with some big names on the cast.
Acaster is currently (spoiler alert… but it shouldn’t be at this point, we are several weeks in after all) one of three Traitors competing on the show, and he’s doing a pretty good job at it.
But we wonder how much of his success can be put down to the producers’ love of a certain song they like to play before every roundtable? Probably next to none, but it’s surprising to find out how much of an integral role the tune plays though.
The song we’re referring to here, it has been revealed, is ‘The Hanging Tree’ – a folk ballad made popular by The Hunger Games.
‘The Hanging Tree’, composed by James Newton Howard and Suzanne Collins, was famously sung by Jennifer Lawrence’s character Katniss Everdeen in the third instalment of the film franchise, The Hunger Games: Mockingjay – Part 1.
The lyrics are as follows:
Are you, are you Coming to the tree Where they strung up a man They say who murdered three? Strange things did happen here No stranger would it be If we met at midnight In the hanging tree
So, as you can see, the song does make reference to ‘murder’, which is a key part of The Traitors game (not real murder, of course), but even with that context, we’re still not sure why the producers are keen to play it out before every roundtable.
During a viral TikTok clip from an on-stage Q&A this week, Acaster revealed the song’s usage to the audience: “You all walk in silence down the corridor, and you all sit down, and they don’t announce it’s gonna happen.
“The first time this will completely blindside you, but they do it every single roundtable. They play that song from The Hunger Games, that ‘coming to the tree’ song. Like acapella, Jennifer Lawrence.”
He continued: “It was every f***ing time, it was the only song we heard the whole time we were in there, and all day I would have it in my head constantly, everyone would, I’d go ‘have you got coming to the tree in your head?’ and they’d go ‘yes, it’s in my head, again’.”
Viewers who watch the show may have spotted the song being played in the background or transition between certain scenes, but now it’s been revealed that the contestants hear it too.
Who would’ve thought?
Featured Image – Euan Cherry / BBC / Studio Lambert
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Tickets officially go on sale for rare 70mm IMAX screenings of Dune: Part Three in Manchester
Emily Sergeant
Tickets have now officially gone on sale for rare 70mm IMAX screenings of Dune: Part Three in Manchester.
Arriving on screens from 18 December and gearing up to be one of the most anticipated films of the year, Dune: Part Three – which is the third and final instalment in director Denis Villeneuve’s Dune franchise – will be screening in IMAX 70mm at Vue Manchester Printworks, one of only three venues to show it in this format nationwide.
There are only 40 other venues across the globe showing the film in IMAX 70mm, and Manchester is the only city outside of London to screen the blockbuster this way too.
Based on the novels of Frank Herbert and set nearly two decades after the previous film, Dune: Part Three features an ensemble cast of all-star names led by Timothée Chalamet and Zendaya.
Alongside them will be Jason Momoa, Florence Pugh, Anya Taylor-Joy, Rebecca Ferguson, Robert Pattinson, Charlotte Rampling, Javier Bardem, and Josh Brolin.
After seats for a special early screening of the film in IMAX sold out in less than 30 minutes last month, the IMAX 70mm showings – which officially went live today (20 October) – are expected to be snapped up fast by film fans in Manchester.
“A decade in the making, Denis Villeneuve’s epic Dune trilogy is reaching its dramatic conclusion this December,” explained Dean Cross, who is the Senior Screen Content Manager at Vue.
“As the only venue outside of London to be screening Dune: Part Three in IMAX 70mm, it’s a privilege for us to offer this unique way to experience the film.”
The Manc -
30th August 2020 
