Money pies, condoms and cherry-pickers: The mad marketing of Manchester startup Caroo
Caroo isn’t your run-of-the-mill jobs platform. In fact, to call the brand ‘different’ would be to do them a disservice. This company is changing everything.
‘Businesses do some pretty weird stuff to market themselves. But we’ll bet you a tenner they’re not as weird as the stuff we do.‘
You don’t get many companies publishing a statement like this on their website. Particularly in the hiring sector.
But Caroo isn’t your run-of-the-mill recruitment company. In fact, to call them ‘different’ would be to do them a disservice.
Between money-stuffed pies and sham parking tickets, some of the PR stunts they’ve pulled in Manchester have been some of the most inventive and peculiar in recent memory.
Led by Managing Director Gareth Peterson, Caroo has packed pastries with £50 notes, distributed fake penalty notes to Manc drivers, and even given away branded condoms.
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Gareth himself even scaled a cherry-picker and held signs up to office windows that read: ‘Fed up of working here? Search Caroo.’
He also drove an ad van around the city that had ‘Download our app for a BJ* – *better job’ plastered to the side.
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So, why the weirdness?
Simple.
Caroo wants to align a disruptive product with disruptive marketing campaigns.
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As a technology business aiming to transform the hiring experience, Caroo is completely reimagining recruitment; offering features that make the process less painful than ever.
The brand has built a recruitment experience that people actually want – using feedback from companies and applicants to steer development.
Features include full anonymity for candidate profiles (meaning your current boss and colleagues can’t snoop on your hunt for a new role) and a newsfeed platform that enables employers to create bespoke content and target it only to relevant professionals.
Caroo has proven a big hit with big brands, too – striking partnerships with Co-Op, Missguided, On the Beach, Gymshark and Adidas.
Caroo MD Gareth and his team have been plotting their next eye-popping stunt as we speak, which remains top secret but is expected to land mid-September.
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“We believe a disruptive start-up needs a disruptive approach to marketing – so I’m more than happy to lead the charge and embarrass myself,” says Gareth.
“Employers have been getting a raw deal for way too long when it comes to hiring talent – so we created Caroo.
“We understood all the bug bears employers and candidates face during the recruitment process, and built a platform that makes that process much smoother.”
Learn more about the ways in which Caroo have been causing chaos by visiting their website.
You can also discover more by downloading the app here.
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Everything inside the Sephora VIP goodie bags worth more than £1,000
Daisy Jackson
Sephora opening in Manchester has been causing a bit of a stir, with more than 2,000 people queueing up this week to try and nab a free goodie bag.
And while the presents being handed out to the public are pretty impressive, it’s nothing compared to the VIP goodie bags given out at the store’s official launch on Wednesday.
A number of celebrities, influencers, press and other special guests were invited to have a sneak peek of the huge new shop at the Trafford Centre before its official opening to the public.
At the glittering celebration, VIPs were given a glimpse at the huge range of products on offer inside Sephora’s first UK store outside of London.
Those in attendance included actor and TV presenter actor Katie Mcglynn, TV personality Caroline Thomas, actress Alex Fletcher and radio one presenter Natalie O’Leary, Real Housewives of Cheshire, Love Island personalities, and professional footballer Courtney Duffus.
Special guests of Sephora were then sent home with the goodie bag to end all goodie bags, stuffed full of full-sized cult products.
And having totted up the value of everything inside, we can confirm that each goodie bag is worth more than a grand (£1092.93, to be exact). Wowsers.
Viral products inside include Makeup By Mario lipstick, Olaplex, Brazilian Bum Bum Cream, Glossier You perfume, and MorrocanOil hair treatments.
There are also TikTok sensations like the Dr Jart Tiger Grass treatment, which comes out of its tub green but magically turns beige on the skin, cancelling out redness.
And Tarte’s take on the revolutionary tubing mascara, which comes off your lashes with only water and a wipe, was also chucked in.
The most high-value items in the Sephora goodie bags were an Elemis Pro-Collagen Marine Cream worth £64, Caudalie’s brightening serum at £52, and a Neom candle for £38.
Mancs can apply to be paired up with two potential partners for a ‘unique’ Channel 4 dating show
Emily Sergeant
Those who consider themselves to be pretty unlucky-in-love can now apply to take part in one of the most “unique” dating shows on TV.
Following the undoubted success of the first series – which has been airing on E4 for the past couple of weeks now, before concluding last Thursday (9 May) – Channel 4 has now put out a nationwide casting call for people to take part in the next series of its newest dating game show, Love Triangle.
And the show’s producers are calling on singletons from Greater Manchester to stick an application in.
Mancs can apply to be paired up with two potential partners for a ‘unique’ TV dating show / Credit: Channel 4
Unfamiliar with Love Triangle?
Based off the US and Australian programmes of the same name, the UK version is a so-called “supersized” take on the show, and it seeks to “turn everything you know about dating on its head”.
In what is a first of its kind for UK television, the brand-new relationship format asks six courageous singles to reject all the conventions and pitfalls of modern app-based dating in favour of a “radical” new approach.
Channel 4 is currently casting across the UK for the next series of Love Triangle / Credit: Channel 4
The six contestants will first choose a love match from two potential suitors.
One match embodies each single’s usual wants, type, and desires, while the other reflects their deeper and more “fulfilling” romantic needs.
After choosing one of the suitors to date, the other will then make a “shocking surprise return” to form a love triangle, and then, after dating and living with both suitors, each single faces a choice – they must pick one of their matches to “pursue lasting love”.
The casting call for contestants on the Channel 4 website reads: “In this unique relationship series reflecting dating in the real world, unlucky-in-love singles are matched with two potential partners, who each tick different boxes of their wants and needs, in the hopes of finding long-lasting love.”
To apply for the show, you just need to be 18 years of age or older, a resident of the UK, and crucially, single and “looking for love”.