Money pies, condoms and cherry-pickers: The mad marketing of Manchester startup Caroo
Caroo isn’t your run-of-the-mill jobs platform. In fact, to call the brand ‘different’ would be to do them a disservice. This company is changing everything.
‘Businesses do some pretty weird stuff to market themselves. But we’ll bet you a tenner they’re not as weird as the stuff we do.‘
You don’t get many companies publishing a statement like this on their website. Particularly in the hiring sector.
But Caroo isn’t your run-of-the-mill recruitment company. In fact, to call them ‘different’ would be to do them a disservice.
Between money-stuffed pies and sham parking tickets, some of the PR stunts they’ve pulled in Manchester have been some of the most inventive and peculiar in recent memory.
Led by Managing Director Gareth Peterson, Caroo has packed pastries with £50 notes, distributed fake penalty notes to Manc drivers, and even given away branded condoms.
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Gareth himself even scaled a cherry-picker and held signs up to office windows that read: ‘Fed up of working here? Search Caroo.’
He also drove an ad van around the city that had ‘Download our app for a BJ* – *better job’ plastered to the side.
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So, why the weirdness?
Simple.
Caroo wants to align a disruptive product with disruptive marketing campaigns.
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As a technology business aiming to transform the hiring experience, Caroo is completely reimagining recruitment; offering features that make the process less painful than ever.
The brand has built a recruitment experience that people actually want – using feedback from companies and applicants to steer development.
Features include full anonymity for candidate profiles (meaning your current boss and colleagues can’t snoop on your hunt for a new role) and a newsfeed platform that enables employers to create bespoke content and target it only to relevant professionals.
Caroo has proven a big hit with big brands, too – striking partnerships with Co-Op, Missguided, On the Beach, Gymshark and Adidas.
Caroo MD Gareth and his team have been plotting their next eye-popping stunt as we speak, which remains top secret but is expected to land mid-September.
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“We believe a disruptive start-up needs a disruptive approach to marketing – so I’m more than happy to lead the charge and embarrass myself,” says Gareth.
“Employers have been getting a raw deal for way too long when it comes to hiring talent – so we created Caroo.
“We understood all the bug bears employers and candidates face during the recruitment process, and built a platform that makes that process much smoother.”
Learn more about the ways in which Caroo have been causing chaos by visiting their website.
You can also discover more by downloading the app here.
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Manchester Day is back with a ‘mammoth day’ of music-themed FREE fun next month
Manchester Day is making a grand return for 2025 this summer, and you can expect a day filled with loads of music-themed fun.
Oh, and it’s free fun at that… doesn’t get much better.
With a whopping 1.3 million music tourists expected in Manchester this summer – apparently a little band called Oasis is performing or something? First we’ve heard of it – and a massive lineup of live music legends set to take over venues and parks across the city these next couple of months, this year’s Manchester Day is aiming to get everyone ‘in the groove’.
Manchester City Council is working with outdoor arts specialists Walk the Plank on a programme that promises something for music fans of all ages and all musical abilities.
From the English National Opera teaming up with Manchester’s football fans, to community choirs, West End show tunes, juggling drummers, hip-hop wrestling, and loads more, this year’s Manchester Day has got all musical tastes covered.
Manchester Day is back on Saturday 26 July. 🎉
Inspired by music, expect pop-up performances, spontaneous sing-a-longs and have-a-go activities. 🎶
— Manchester City Council (@ManCityCouncil) June 2, 2025
As always, activities will be taking place right across the city centre – from St Ann’s Square to Cathedral Gardens, and everywhere in between.
Organisers say there will be plenty of chances throughout the day for visitors, both young and old, to get stuck in, try their hand at making music and maybe even uncover a hidden musical talent they didn’t know they had.
You can expect strum-along ukulele sessions, spontaneous sing-alongs, dancing to a steel pan band or some surprising Ska, and the stand-out music parade event travelling from St Peter’s Square to the Cathedral, with families invited to take a ‘musical meander’ through the city streets.
Manchester Day is back with a ‘mammoth day’ of music-themed free fun next month / Credit: Manchester City Council
“We’ve got a mammoth summer of live music coming up in the city this year, which means it’s only right that we max out on the music for Manchester Day,” commented Councillor Pat Karney, who is the Chair of Manchester Day, as this year’s theme was announced.
“Everyone in Manchester loves music, Mancs have music in their bones, there’s so much talent here – we’re either making it or playing it, and that’s why everyone’s on the guest list for this year’s Manchester Day to help us celebrate the music that Mancunians make best.
“We’ve got a fantastic day lined up, so loosen up those vocal chords, grab a guitar, grab your granny, all the family, and don’t miss it.”
The Met Office is predicting that the UK is set for a ‘hotter than average’ summer this year.
Fresh off-the-back of the news that 2025 is already the hottest spring on record, with a recorded 630 hours of sunshine from 1 March until 27 May, beating out the previous sunniest spring in 2020 by just four hours, the Met Office is now predicting that the UK is on the verge of a summer that’s ‘hotter than usual’.
According to its three-month outlook, the Met Office has predicted that it’s 2.3 times more-likely than ‘normal’ that it will be hot in the UK between 1 June and 31 August.
The average temperatures during those months are set to range from 10-17°C.
🌡️ ☀️ The UK has recorded its warmest and sunniest spring on record, according to provisional Met Office statistics.
Spring 2025 is now the 4th sunniest season overall for the UK, with only 3 summers sunnier since 1910.
Details in release below, or read this short thread 👇🧵
After it was revealed that this has also been the UK’s driest spring in more than a century, meteorologists are warning Brits that there could heatwave conditions could be reached at various times throughout the summer.
The release of the long-range forecast – which gives an indication of possible temperatures, rainfall, and wind speed over a period as a whole – comes after temperatures soared to 8°C (46F) above the average for this time of year this Saturday just gone (31 May).
It is important to note, however, that the Met Office thinks these predicted temperatures are similar to those in recent years, and it does not guarantee ‘prolonged’ hot weather.
The Met Office is predicting that the UK is set for ‘hotter than average’ summer this year / Credit: Mylo Kaye (via Unsplash)
The Met Office said in a statement: “While the current three-month outlook shows an increased chance of a hot summer, the temperature signals for this summer are similar to those for recent years and consistent with our warming climate.
“The increased chance of hotter than average temperatures is not a guarantee of prolonged hot weather or heatwaves, but it does mean that heatwave conditions could be reached at times.
“However, it’s important to bear in mind that an increased chance of hot conditions could also reflect a mix of hot and cool days, warm nights, or less extreme levels of warmth rather than continual heatwave conditions specifically.”
The Manc -
30th August 2020 
