After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books – but a new collaboration withAbsolut Vodka might just be about to turn all of that around.
In a partnership we didn’t even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
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Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it ‘a match made in pasta heaven,’ according to a press release the vodka in the sauce ‘unlocks the flavours and intensifies the aroma’ of the rich and creamy tomato, basil and cheese concoction.
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During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
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Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
“As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
UK News
A first look into the highly-anticipated TV soap crossover ‘Corriedale’ has just dropped
Thomas Melia
The wait is nearly over for TV soap fans, as producers behind the highly-anticipated ‘Corriedale’ crossover have just dropped an exclusive first look.
Whether you’re team Coronation Streetor team Emmerdale, this show has all areas covered as it merges both the iconic TV soaps into an hour-long special.
Now, it feels like Christmas has come early as pictures of two very distinctive cast members smiling next to each other while filming the crossover episode have been released.
In the newly-released images we can see Vicky Myers, known for playing the assertive and dedicated DS Lisa Swain, representing the Manchester-based production Coronation Street.
Vicky Myers (DS Lisa Swain) and Danny Miller (Aaron Dingle) pictured together ahead of upcoming TV soap crossover Corriedale / Credit: ITV Press Centre (Supplied)
Stood by her side is Danny Miller known for his role as the complex and vulnerable Aaron Dingle in Leeds-based hit soap Emmerdale.
Both can be seen on-set and are pictured in front of a white trailer filming for the upcoming Corriedale special.
Although the shows are set just a one hour’s drive away from each other, separated by The Pennines, this soap special marks the first time that characters from each drama will have ever crossed paths.
Most details for this soap crossover are being kept very tight-lipped although filming kicked off in September with this latest update marking the first-ever major cast announcement for Corriedale.
ITV Executive Producer for Continuing Drama Iain Macleod said: “It’s beyond exciting that filming is under way on Corriedale.
“There is a massive buzz around both the Leeds and Manchester sites and the images coming out of the shoot are utterly spectacular. And that’s before we’ve even got to all the brilliant transpennine interactions between characters from the different shows!
“As a soap fan myself, I think my head is going to explode when the episode airs next year. It will be mind-blowing, historical and unmissable.”
Corriedale is coming to our TV screens in early 2026 and heralds the start of a new soap power hour with 30 minute episodes of both Coronation Street and Emmerdale to air every weekday.
Tess Daly and Claudia Winkleman to step down from Strictly Come Dancing
Danny Jones
Long-serving Strictly Come Dancing presenters Tess Daly and Claudia Winkleman have announced that they will be stepping down from the beloved reality TV competition after more than three decades between them.
The Strictly team will, of course, ‘keep dancing’, but this still feels like the end of an era.
While Claudia Winkleman only became a joint co-anchor back in 2010 in preparation for the legendary Sir Bruce Forsyth’s eventual retirement in 2014, Tess Daly has been one of the two lead presenters since the hit smash-hit UK show first started way back in 2004.
Boasting a cumulative and incredible 31 years as the respective lead faces on one of the nation’s favourite IPs, Daly and Winkleman released a joint video on their social media pages confirming the bittersweet news.
Writing in the caption on Instagram, the pair said: “We have loved working as a duo and hosting Strictly has been an absolute dream. We were always going to leave together, and now feels like the right time.
“We will have the greatest rest of this amazing series, and we just want to say an enormous thank you to the BBC and to every single person who works on the show.
“They’re the most brilliant team, and we’ll miss them every day. We will cry when we say the last ‘keep dancing’, but we will continue to say it to each other. Just possibly in tracksuit bottoms at home while holding some pizza.”
Although Winkleman, 53, began as the presenter of the spin-off programme ‘It Takes Two’, it now seems hard to imagine the main show without either of them.
Confirming that they will be departing the British telly favourite at the end of the current series, which is around a month into its 23rd series.
Daly, 56, went on to share a further statement addressing the decision to quit the Strictly lineup after such a lengthy stay on BBC One.
It goes without saying that, much like when ‘Brucey’ left 11 years ago now, the show just won’t be the same without them.
For now, all we can say is thanks for all the memories, and we’d better see them back in the ballroom or popping up for special cameos in Blackpool again one day soon.
What do you make of the announcement, Strictly fans – and who do you think should replace them?
Georgina Pellant -
23rd March 2023 
