Man United have officially revealed their third kit for the 2023/24 season and beyond the reaction to the shirt itself, fans have been lapping up the announcement video — namely because it stars Roy Keane, giant versions of players and a reference to the infamous ‘prawn sandwich brigade’.
Unveiled on Tuesday, 8 August following a teaser released the day prior featuring the club legend which quickly got everyone talking, United‘s third kit reveal video is probably one of the most interesting things they’ve done in a while, albeit a bit… different?
We would’ve liked a ‘do me a favour’ thrown in there, but you can’t have everything.
As you can see, although there are plenty of more straightforward and stereotypical shots of the players donning the shirt, there are also clips of Keane walking around the pitch as a storm brews above, using Jedi-like powers to grab a pen using the force and a giant Casemiro looming large over Old Trafford.
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As you do.
While some of the moments are genuinely quite compelling — the whole concept revolving around the identity of being a Red Devil and the fact that people are born into supporting the club — it feels a bit jarring to go from a topless Marcus Rashford to an ultrasound of a scan of a baby United fan.
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And then there’s the pièce de résistance, which aside from getting the notoriously grumpy and no-nonsense ex-midfielder to not only promote the ex-employers he’s been critical of for so many years but to do a bit of acting, is undoubtedly the reference to one of his most famous moments in a United shirt.
Roy Keane’s iconic ‘prawn sandwich brigade’ speech in full.
In the legendary interview, Keane took aim at the casual fans and glory hunters who began following the Reds during their most successful years, inadvertently dubbing them the ‘prawn sandwich brigade‘ — a phrase which has been used to describe out-of-towners travelling to the game for decades now.
Moreover, it’s also been used by the likes of Manchester City fans to poke fun at the Old Trafford faithful and the club’s larger fan base: the joke being ‘all United fans are from London’ and prefer the luxuries of hospitality boxes to actually watching the game from the stands etc.
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While the term itself has kind of gone on to encompass casual fans, in general (somewhat similar to ‘armchair supporters’), Man United have struggled to shrug off the negative association ever since. With that in mind, the marketing team clearly thought they might as well lean into it – to great effect, we might add. It made us chuckle, anyway.
Nevertheless, it’s still far from the cut-and-paste kind of kit reveal with lots of flashing lights and too many obscure close-ups, and the shirt itself looks to be a bit of a classic judging by the reaction from the fans. They even got Keano to smile, somehow.
Pep Guardiola delivers gutting news as Man City are hit with Erling Haaland injury blow
Danny Jones
Pep Guardiola has passed on some gutting fitness news for Manchester City fans as star striker Erling Haaland is confirmed to be injured for several weeks and could even miss the rest of the Premier League season.
The title might be out of reach this year, and the Champions League knockout against Real Madrid was definitely hard for Blues to take, but with Man City into the semi-finals of the FA Cup, there’s still a very strong chance they could end 2024/25 with a piece of silverware.
However, they’ll have to make it through another two massive rounds at Wembley and seemingly the remainder of the season without Haaland and his goals, as the Catalan coach revealed that the club expects him to be out injured for “six to seven weeks.”
Not exactly how City fans would have wanted to see the rest of an already frustrating season play out.
🗣️ "We don't have another player with his skills."
Relaying diagnosis from the medical team, Pep said the hope is that the big Norwegian number nine could be back for the very tail end of the campaign, but at the very least, he “will be ready for the [FIFA Club] World Cup.”
He went on to add that “these kinds of things happen” and that he feels “sorry” for all of the other injuries that have befell his squad up till now, adding that they can only hope for a speedy recovery and for him to return as soon as possible.
The 24-year-old hasn’t had too many big injury problems in his career thus far, although his longest spell on the sidelines did come at the end of 2023 when a stress fracture kept him out until the new year.
This time around, Haaland suffered an injury to his ankle during the City’s FA Cup win over Bournemouth on Sunday following a challenge from defensive midfielder Lewis Cook.
He was forced in the second half and was seen leaving the Vitality Stadium on crutches after the game.
Erling Haaland seen leaving Bournemouth in a protective boot and crutches. 🤕
Having led the golden boot race for a good chunk of the season – as he’s become accustomed too since he arrived in England – City‘s sub-optimal season has seen him slink into second behind high-flying Mo Salah on 27, but he still has a couple dozen goals and a trio of assists to show for it.
Speaking of Salah, the soon-to-leave ‘Egyptian King’ has been the talisman for Liverpool this season, and his contributions could see them lift the trophy in Arne Slot’s first season as early as 13 April, depending on how fellow title rivals Arsenal fare in their next two matches.
As for how City round out their domestic campaign, reclaiming the FA Cup after last year’s derby disappointment looks like the main goal.
You can watch Pep Guardiola’s press conference ahead of the game against Leicester City at 19:45pm tomorrow (Wednesday, 2 April) in full HERE.
Masters Football isn’t just back – it’s coming to Manchester
Danny Jones
The much-loved Masters Football format made its glorious comeback in 2022, and since then, it’s been steadily rebuilding an audience of passionate fans, plenty of whom you’ll find here in the sporting city of Manchester – so it’s a good job the national tournament is heading our way.
That’s right, the official English Masters Football competition is coming to 0161 later this year and will be bringing a host of legendary North West talent from years gone by to take part.
Although the full squads and their team captains have yet to be announced, former professionals from Manchester United, Man City, Liverpool, Everton, and more will be lacing back up their boots.
Manchester Masters Football 2025 lands at the equally iconic AO Arena this September.
Credit: Publicity Pictures (supplied)
For anyone unfamiliar with Masters Football, which developed a die-hard following when it first ran between 2000 and 2011, is shorter, indoor-only six-a-side footy tournament similar to futsal.
Each team will feature eight retired players, and the games unfold in a round-robin format, with each match consisting of two eight-minute halves, meaning that both sides have a little over a quarter of an hour to score enough to make it past the other.
In addition to the quicker matches, they will battle it out on a 60m x 30m pitch – the same size of an international ice hockey rink – and whoever makes it through with the highest points will battle it out in a grand final to claim the Manchester Masters title.
As you can see, players set to star this year include ex-United and City defenders Wes Brown and Joleon Lescott, as well as Liverpool and Everton strikers Djibril Cisse and Yakubu Ayegbeni.
You can see some of the best moments from the year it officially returned to the UK down below:
The Manchester edition of the 2025 English Masters Football Tournament Series arrives at the AO Arena on Friday, 5 September.
Doors will open to the venue from 6pm, with the first match kicking off at 7pm, so you better have drinks and snacks in time for bums to hit seats.
As for tickets, there’ll be two chances at early access, first for Three+ mobile members at 10am on Wednesday, 2 April and then via the venue’s presale window at the same time the following day. General admission tickets will be made available, also from 10am, the following Saturday, 5 April.
Danny Jones -
8th August 2023 
