The Manc Group has launched a new Audio North platform, created to showcase the music scene across all cities and towns in the North of England.
Through video-led content, Audio North will deliver artist interviews, backstage venue secrets, concert highlights, music-inspired vox-pops, live-streamed events and much more, bringing the thriving music scene in the north of England to life on social media.
Through The Manc Group’s websites, Audio North will also bring readers gig announcements as they happen, venue updates, festival line-ups, music reviews, artist stories and more.
We’re already behind pages including The Manc, The HootandThe Sheff, covering cultural news from Manchester, Leeds, Sheffield and the surrounding areas.
With a combined 2.3 million followers across our social media platforms and a million website users each month, the group is now dedicated to showcasing the best of the music scene up North.
Audio North is all about championing local and visiting talent to the Northern region, including The Manc Group’s home cities plus neighbouring icons like Liverpool, Newcastle and beyond.
It’s about celebrating the region’s rich musical histories, from Oasis and The Beatles to Pulp, Take That, Pulp and more, while demonstrating to the world that the North is still king of the music industry.
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Building on existing partnerships with the UK’s leading venues including the AO Arena in Manchester and the First Direct Arena in Leeds, as well as smaller grassroots venues, plus a long-standing partnership with StreamGM, the new channel will celebrate and amplify British Northern music.
Video series that will launch with Audio North will include ‘Short Stuff’, 60-second videos delving into the histories and origins of local music scenes; ‘On The Street’, chatting to music lovers on the streets and in the queues outside venues; and ‘Audio Meets’, where rising stars and established artists will give their own insights into the music industry, plus an ongoing partnership with Spill The Sound.
Audio North at the First Direct Arena LeedsNight and Day Cafe in ManchesterSerge of KasabianCredit: The Manc Group
Abbie Bartlett, head of brand at The Manc Group, said: “We’re so proud of our northern roots and our home cities, and especially the world-famous music scenes that exist here.
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“From The Leadmill to the AO Arena, Night & Day Cafe to the First Direct Arena, The Cavern Club to Brudenell Social Club, we can’t wait to show off all the places and events that make the North such a vibrant and lively place to live.
“Nothing can compare to the buzz of seeing live music, but we hope through Audio North we can provide the next best thing to being inside an actual concert.
“It’s about time we change the London-centric narrative around the UK’s music scene and bring all eyes up North.”
Here’s an example of the kind of exclusive content you can expect from the newly unified entertainment brand and music outlet:
Laura Graham, StreamGM’s Producer said: “The North has always produced a rich source of incredible music, and StreamGM has enjoyed a long-standing partnership with The Manc Group because we share an innate passion, pride and dedication to the region’s music scene.
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“Having worked with The Manc Group on a number of very successful music and cultural campaigns over the years, StreamGM is thrilled about the launch of Audio North, and we are here for it!
“Together, StreamGM and Audio North will promote the diversity and global acclaim of our local music and culture. This will include exclusive, collaborative content with two of StreamGM’s biggest online music series: Spill The Sound – a northern indie music show presented by Louise Schofield that platforms renowned and breakthrough talent, and MainRoom; our live-streamed underground clubbing series that brings grassroots northern dancefloors to living rooms across the world, featuring exciting new DJs and club nights from across the region.”
Audio North launches on Thursday 18 July – you can follow it on Instagram HERE.
For more information and to share local music news, email [email protected].
You can now have a private tour of Manchester Christmas Markets
Thomas Melia
Every year, Manchester Christmas Markets hosts its almost two-month long residency on the frosty streets of our lively city, but now you can enjoy the cute huts with an unbeatable luxury experience.
Travel agency, Viator, who are directly connected to TripAdvisor, have launched a one on one guided tour of Manchester and its stunning Manchester Christmas Marketsin all their glory.
This private tour of the festivities occurring in the city will last two hours and for the whole duration of your time, a city host will be on hand to offer undivided attention, catering to your every need.
A makeshift itinerary is already awaiting guests and can be tailored according to the individual taking the tour, everything is catered to your preferences.
Anyone who books onto the tour also receives a complimentary hot chocolate and that’s sweetened the deal for me, I’m sold.
How can you go wrong with these incredible options at Manchester Christmas Markets?You can recreate your very own gigantic cheese pull and your local host can snap a piccie.Scrumptious selection of food available as you venture through Manchester Christmas Markets in style.
There’s also the chance to keep your hands toasty with a free cup of mulled wine or a soft-drink for those who aren’t interested in the warm alcoholic beverage.
Manchester Christmas Markets are a phenomenal day or night-out regardless so this latest personalised opportunity will take your festive fantasies to a whole new level.
This private tour provides a one-of-a-kind exclusive treatment making your stroll down Manchester Cathedral, Exchange Square and Manchester Town Hall that little bit more special.
These tours are a great chance to immerse yourself in one of Manchester’s many selling points as you can choose to focus your time around art and culture, fashion, architecture or our personal favourite – food.
This exclusive tour package which highlights the best of Manchester Christmas Markets is definitely a present in itself with tickets costing a hefty sum of £100.
If you want to visit Manchester Christmas Markets while also living the high life with a private tour, ‘Christmas In Manchester: Private Experience With A City Host’ is running all the way until the huts shut shop on 22 December and tickets can be found here.
A Christmas train in Wigan has been delivering donated toys galore
Thomas Melia
Yuletide wishes have come true as a donation of toys and goodies have been delivered via a Christmas train in Wigan, right in time for the big day.
The Amazon toy train, which is a new initiative running this festive season, is dropping off presents from now right up until Christmas day itself.
Already visiting Wigan earlier this month, the locomotive has its sites set on three more stops including London, Swansea and Scotland as it makes its journey across three nations.
In partnership with Multibank’s Brick-by-Brick project, the train hopes to provide and offer gifts to families in need across the UK with Wigan marking the closest stop off in Greater Manchester.
Credit: Lee Boswell (supplied)
All the toys that are being transported across the country in this Amazon-fronted train are featured on the company’s ‘Top Ten Toys 2024’ list.
Hatchimals, Screamerz and Taco Cat Goat Cheese Pizza were some of the exciting gifts found on the Christmas train in Wigan at the start of this month.
This lighthearted and fun-filled Christmas-themed project is kitted out with toys from top brands like Play-Doh and the brickmasters themselves, LEGO Star Wars.
So far, Multibank has helped over 400,000 families and provided three million essential items across their operations in England, Scotland and Wales since launching in 2022.
This collaborative local project doesn’t just operate at Christmastime either: Brick-to-Brick Multibank run all year round collecting surplus business requirements like furniture, hot water bottles and hygiene products to be used by those less fortunate.
The Christmas train in Wigan filled with Amazon’s top toys.The Wigan toy train features some well known brands.Credit: Supplied
This roster of children’s favourite companions and interactive games is inspired by the consumers themselves. Every toy is related to or the exact match of what Amazon customers have been searching for the most. A real Christmas list come true.
The list of the top toys isn’t extortionate either, offering customers some affordable and still as fascinating options with prices starting from £9.99.
Even old-school classics like Play-Doh have a spot on this wish list. This poses the really big question: where’s the adult version?
You may have finished your Christmas shopping not too long ago or might still be looking for inspiration, browse the top-ranked teddies and more HERE.
Daisy Jackson -
18th July 2024 
