Cult beauty favourite Morphe has suddenly shuttered the doors to all of its stores across the UK, including here in Manchester.
The brand has had a large presence in the Manchester Arndale shopping centre since late 2019, opening to huge crowds at the time.
But this week, the doors to its make-up store in the city centre (as well as its six other locations across the UK) have closed.
The viral brand will continue to trade online and as a concession in other stores.
Many have taken to social media to criticise the way the physical store closures have been handled, with dozens of staff members saying that they were made immediately redundant with ‘no notice’.
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Some stores have also already been cleared of stock, with reports that some of the viral Morphe products are already being sold off at beauty outlets.
The LA-born brand was created in 2008 ‘among the artists and influencers’ and was originally famed for its brushes before branching out into other make-up products, like its cult favourite colourful eyeshadow palettes.
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At the height of its popularity, Morphe was behind sell-out collections with the likes of Jeffree Star, James Charles and Jaclyn Hill.
Morphe in Manchester Arndale has closed, along with its six other beauty stores in the UK. Credit: The Manc GroupMorphe opened in Manchester Arndale in 2019. Credit: Publicity picture
In a statement, the company said: “Forma Brands has made significant progress over the last year positioning our business for growth by focusing on our flagship Morphe brand largely through our wholesale and e-commerce operations.
“During that time, our owned Morphe stores in Europe, which have consistently provided an extraordinary experience for our customers, faced disproportionately high store rent obligations.
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“We have therefore made the difficult decision to close our seven UK and one Amsterdam retail locations. This move aligns with our strategy to prioritize and expand our successful wholesale and e-commerce operations, similar to our model in the U.S. We also facilitated an ownership transition of our UK wholesale and e-commerce businesses, which will operate as FORMA BRANDS UK LTD., effective immediately.
“We are immensely grateful to our incredible store teams for their dedication and passion over the years and are working to support them through this transition.
“Due to store closures, impacted store team members were made redundant immediately. In recognition of their dedication, the parent company Forma Brands LLC has provided goodwill payments to all affected employees, equivalent to an enhanced redundancy package.”
A FREE shopping event dedicated to saving students money is returning to Manchester Arndale
Thomas Melia
One of the city centre’s most popular shopping events helping students save money is returning to Manchester Arndale and the city centre.
MCR Student Socialis heading back to the city with its big discounts, freebies, giveaways and plenty of entertainment to keep you busy while you browse.
This interactive shopping event encourages new and current students to wander roundManchester Arndaleand the surrounding streets while snapping up some seriously good deals.
Expect discounts of up to 50% off at 120 stores including big high street retailers like Champion, Søstrene Grene, Selfridges, Sephora, and Berghaus.
This incredible 50% off deal continues into some of Manchester Arndale’s big-name food vendors like Wingstop, Archie’s, Barburrito, Sides, HOP Vietnamese and more.
If you’re after carrying thatZara Larssonenergy into your next academic year, the Arndale’s Rhinestone Rodeo celebration includes a Charm Bar in Exchange Court, where you can turn photos into personalised charms.
No shopping trip is complete without a matcha in-hand and you can bag yourself a free hot or iced drink in Exchange Court at the Cult Beauty Matcha Station.
Look out for our Audio North truck on Market StreetThe Manchester Arndale MCR Student Social is back
There’s even the Arndale’s Party Tuk Tuk which will be roaming around the city-centre shopping complex blasting out hip-hop tunes and some of your song requests.
Just outside Manchester Arndale on Market Street, there’s plenty of activities split across three dedicated zones, like Food & Drink by familiar foodie faces like Franco Manca and Great British Doner.
The Party Zone will be buzzing as Footasylum, Museum of Illusions and Urban Playground all unite, while there’s plenty of giveaways over at the Info Zone with brands like Science + Industry Museum and RSPB.
And, our very ownAudio North x The Manc DJ Truck is soundtracking Market Street with student DJs playing out everything from dance and funk to classic party anthems.
MCR Student Social is taking place on Thursday 24 September at Manchester Arndale from 12pm to 7pm and you can find more information via its official websiteHERE.
M&S launches new Too Good To Go partnership – with NINE Greater Manchester stores signed up
Emily Sergeant
M&S has finally decided to partner with food waste charity, Too Good To Go.
As of yesterday, a total of 350 M&S stores across the UK – including nine major sites in Greater Manchester – now offer new Too Good To Go ‘Surprise Bags’ that are made up of surplus bakery goodies, giving customers the chance to collect quality food at a reduced price at the end of the day directly from in-store bakeries.
The launch follows a trial in a select number of UK stores, and the Surprise Bags will include bakery treats such as pastries, cookies, and fresh bread.
The partnership with Too Good To Go is the latest move in M&S Food’s work to reduce surplus food and ensure good food doesn’t go to waste.
Greater Manchester stores that will be taking part in the new Too Good To Go partnership include Manchester Market Street, Trafford Centre, Stockport, Spinningfields, Prestwich, Wigan Robin, Bolton Middlebrook, Bury The Rock, and Ashton Moss.
Each of the Surprise Bags will include three to four bakery products to a minimum retail price of £10.20 for just £3.80.
Available Monday to Saturday, customers can order their Surprise Bags through the Too Good To Go app, and collect them one hour before their local store closes.
“It’s great to be involved in this new launch with Too Good To Go to help reduce food waste,” commented Chris Parker, who is the Store Manager at M&S Bolton Middlebrook.
“Our in-store bakeries are incredibly popular with customers, and at the end of the day, customers will now be able to order and collect surprise bags offering fantastic surplus bakery products at great value.
“By finding new ways to re-purpose surplus products, we’re helping ensure more food is enjoyed rather than wasted. This partnership is another positive step towards reaching our goal of halving food waste by 2030.”