Beloved British drinks company VK has just launched a brand-new festive flavour for Christmas 2024 and let’s just say it’s proved to be a divisive one.
Known as one of the most popular alcopop producers in the UK, their Blue, Tropical Fruits, Black Cherry and numerous other flavours remain a popular beverage of choice across the country, be it at the pub, a house party or a cheekyChristmas tipple.
That being said, this holiday season VK are mixing things up even more than usual with an eye-catching returning flavour combo that has already got people talking – not least because they’ve hired the biggest digital billboard in Manchester to let people know about it.
As you can see, in typically bold fashion, VK’s marketing team not only took over one of the biggest digital billboards in Europe to promote this year’s festive flavour for 2024 but they’ve also made a cheeky nod to a beloved Christmas icon, posing the question ‘Who the VK is Terry?’
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Oh, and as for the big fella in orange, no, he’s not called Terry – why’d you ask?
Follow VK’s TikTok and other social accounts to keep up to date with all of his shenanigans:
In all seriousness, taking inspiration from the much-loved chocolate orange flavoured and shaped confectionery that many people gift, receive and devour in spades every Christmas, VK has bottled the classic combo for their seasonal special and created a divisive Christmas alcopop.
The lightly carbonated bev remains the number one RTD (ready-to-drink) brand among students and is popular among various other demographics too, especially since there’s a flavour to suit pretty much everyone’s tastes.
However, the question is besides being a conversation starter, does liquid chocolate orange go down nicely and is it worthy of finding its way into stocking fillers this year?
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The limited edition seasonal specialCredit: The Manc Group
Holly Bolus, Senior Brand Manager for VK, commented: “This activation is part of our new, bold marketing strategy, leveraging VK’s reputation for creating memorable experiences for our audience.
“Our brand ethos is all about fun and personality, so what better way to lean into this than with a tongue-in-cheek OOH campaign?”
VK Chocolate Orange is now available in their VK mixed pack for a limited time only. Get yours from Tesco, ASDA, Morrisons, Sainsbury’s, Home Bargains and B&M – plus you could even get your hands on a free Christmas jumper too.
Targeting students and young adults who are looking for festive pre-drinks and party essentials, historically, VK’s seasonal flavours have a high rate of sale, making this year’s return even more significant for the brand.
Tiffany & Co opens glittering new store within Selfridges at the Trafford Centre
Daisy Jackson
One of the world’s most famous jewellery brands has opened a dazzling new store at Selfridges, as the Trafford Centre welcomes Tiffany & Co.
This heritage brand now has a presence on the lower level of the luxury department store, selling its most recognisable items.
The glittering new Tiffany & Co space is just beside the San Carlo champagne bar.
And although it’s tucked right in the heart of Selfridges, Tiffany & Co has gone to the effort of recreating the iconic windows from the New York flagship store, building a blue mosaic wall with window displays inside.
Shoppers will be able to perch on plush cream-coloured stools to try on items from its four Icons collections – HardWear, Lock, T, and Knot – before carrying your purchase off in that instantly-recognisable Tiffany blue bag.
Founded more than 180 years ago, Tiffany & Co is synonymous with New York City but loved globally.
The heritage brand’s T collection was inspired by the grid system of the streets and avenues of Manhattan, it helped to design the dollar bill, and also designed the invites for the opening of the Statue of Liberty.
Tiffany & Co at Selfridges Trafford Centre in Manchester. Credit: The Manc Group
The Tiffany setting was the first engagement ring to have the diamond displayed on the band (which is now the standard) rather than embedded within the band – even the emoji on all our phones is a ring design invented by Tiffany & Co.
It was the first jewellery designer to bring 925 sterling silver to the USA and it remains proud of its silver pieces.
This is also the only jewellery name with full traceability of its diamonds, and rejects a whopping 0.04% to ensure only the highest-quality gems are used in its jewellery, cutting them for beauty rather than size.
Tiffany & Co at Selfridges Trafford Centre in Manchester. Credit: The Manc Group
The brand has a lot of famous names associated with it – Dua Lipa has been proudly wearing Tiffany & Co jewellery on her tour and public appearances, Lady Gaga launched the Hardwear collection, and Miley Cyrus wore the ‘Elsa Peretti’ Bone cuff to receive her first Grammy Award.
Beyonce’s cowboy hat and even her in-house ear monitors for her Renaissance Tour were even created with Tiffany.
Tiffany & Co is also the creator of possibly the world’s most famous piece of jewellery, The Tiffany Yellow Diamond necklace, worn by only four women – Lady Gaga, Audrey Hepburn, Mary Whitehouse, and Beyonce.
The new Tiffany & Co Manchester is now open in store at Selfridges at the Trafford Centre.
‘Glittering winter adventure’ set to take over Tatton Park this Christmas
Emily Sergeant
The magnificent grounds of Tatton Park will be transformed into a ‘glittering winter adventure’ this festive season.
With spooky season now a thing of the past, and Christmas merely a few weeks away, families will soon be whisked away into a world of folklore, enchantment, and enthralling performances as they enter the gardens of the stunning Tatton Park in Cheshire for an immersive, festival-like experience known as Yuletide.
Organisers say the captivating event promises to be a “truly magical experience” where folklore stories come to life through storytelling and live music.
A ‘glittering winter adventure’ is set to take over Tatton Park this Christmas / Credit: Supplied
All set to transport visitors right into the heart of Yuletide tales, the exciting new event – which opens next weekend, and runs through until late December – is produced by Wild Rumpus, who you may know for other magical local events such as ‘The Lanterns’ at Chester Zoo (2018-2022) and Just So Festival.
The highlight of this new event has to be The Glittering Trail, where beautifully-illuminated puppets and performers bring legendary stories of Yuletide to life as visitors wander through the park’s popular Japanese Gardens and make the most of the stunning winter landscape.
Families can gather around an open fire to toast marshmallows, all while they watch live performances that add even more magic to the evening.
Yuletide will be running at Tatton Park on selected dates from Saturday 16 November through to Monday 23 December, and tickets are on sale now – with adult tickets costing £20, children paying just £12 each, and free personal assistant passes are also available.
Danny Jones -
5th November 2024 
