Aldi has been named as the cheapest supermarket of the year in 2024, according to Which? research.
You may remember that at the start of each year, Which? usually releases a list of which UK supermarkets our money went the furthest in over the previous year, and 2024 is absolutely no different, as the consumer choice company has revealed that Aldi shoppers saved the most money overall.
Each month during 2024, Which? tracked thousands of grocery prices across eight of the UK’s biggest supermarkets to find out how much each shop was charging for everyday items.
The analysis was based off a basket of 56 basic items, with both branded and own-brand items such as Birds Eye Peas, Hovis bread, milk, and butter being used, and included special offer prices and loyalty prices where applicable, but not multi-buys.
Aldi has been named as the cheapest supermarket of the year in 2024 / Credit: Simon Hadley (via Aldi UK)
Aldi took the top spot over rivals Asda, Lidl, Morrisons, Ocado, Sainsbury’s, Tesco, and Waitrose.
ADVERTISEMENT
The budget retailer was found to be the cheapest supermarket for all 12 months of the year, with the research finding that shoppers who stocked up there would have saved £393 on average, compared to the most expensive alternative, over the course of the year.
The results for the final month of the year in December showed that a shopping list of 56 groceries would’ve set shoppers back £100.29, on average, at Aldi.
Unsurprisingly, on the other end of the spectrum, Waitrose came out as the most expensive, as it was £29.54 pricier than Aldi in December.
It was therefore found to be the most expensive supermarket every month throughout 2024 for the smaller shop.
Each month, Which? also compares the cost of a larger trolley of more than 150 items, and does not include discounter supermarkets Aldi and Lidl in this, as they do not always stock some of these products.
Asda was the cheapest supermarket for a larger trolley for nine months of the year, but it has been faced strong challenge from Tesco Clubcard prices.
Featured Image – Aldi
Shopping
Morrisons has launched a nationwide search for its first-ever Chief Doughnut Tester
Emily Sergeant
Today is National Doughnut Day, and to celebrate, Morrisons is on the look-out for one sweet treat fan to take on a new role.
That’s right – today (5 June) is National Doughnut Day, and Morrisons is officially on the hunt for the nation’s ultimate doughnut devotee with the launch of its brand-new (and delicious) role, The Chief Doughnut Tester – with all glaze enthusiasts, sprinkle connoisseurs, and jam-filled aficionados urged to get applying.
The search is on to crown one lucky fan who’ll take on the dream job of taste-testing their way through the supermarket‘s range of doughnuts.
The Chief Doughnut Tester is more than just a title, Morrisons says it’s ‘serious business’.
Morrisons has launched a nationwide search for its first-ever Chief Doughnut Tester / Credit: Morrisons
The new hire will be tasked with taste-testing doughnuts before they hit the shelves, giving verdicts on new flavours and textures, all in the name of research.
The role will also involve teaming up with Morrisons’ internal doughnut-expert team to develop new and limited-edition treats that’ll be in stores next year.
Crowned as the nation’s definitive doughnut authority, the selected winner won’t just earn the title of Chief Doughnut Tester, they’ll also receive the ultimate of sweet perks – a year’s free supply of Morrisons fresh doughnuts, which the retailer sells more than 1.1 million of weekly.
Aspiring Chief Doughnut Testers can apply on the Morrisons website here, by filling in a short 200-words about why’re the ideal candidate.
Applications close at midnight tonight (Friday 5 June), so you’ll need to be quick.
Featured Image – Annie Spratt (via Unsplash)
Shopping
One of Manchester’s biggest vintage shops to close after a decade
Daisy Jackson
One of the biggest and best vintage shops in Manchester has announced its imminent closure.
Thrift Shop, which is part of the legendary Cow Vintage family, has said that the landlord of its store has ‘chosen not to renew our lease’.
The beloved vintage shop has been in its spot just off Piccadilly Gardens for a decade, with colourful rails stuffed with pre-loved denim, coats, dresses, accessories, and more.
Ahead of its closure this week, Thrift Shop has announced details of a major closing down sale, aiming to get rid of all its stock.
Initially touted as two for £10 on all thrift items, they’ve now slashed prices even further and are offering three items for £10.
That does exclude their ‘premium’ items, where you can snap up big labels like Carhartt and Levi’s.
Sharing the sad news of its closure online, Thrift Shop Manchester wrote: “We are gutted to announce the closure of beloved Manchester store.
Thrift Shop Manchester is throwing a huge closing down sale
“Last week we found out our landlord chose not to renew our lease after over ten years in this unit.
“To bid our farewell, we’re doing a MASSIVE closing down sale to get rid of all stock !!!! All Thrift items will be 2 for £10 until our last trading day on 30th May!!
“We’ve absolutely loved serving you for all these years, so long, farewell and, as always, get thrifty.”
In the comments, fellow independent retailer Thunder Egg – which just had to move out of its Oldham Street store (but is still in Afflecks) – commented: “So sorry to hear this, retail landlords in Manchester are absolutely in their sh*tbag era right now.”
Thrift Shop Manchester will close for good on Saturday 30 May.
Emily Sergeant -
8th January 2025 
