News
Government to slash prices of cinema tickets, bus travel, and LOADS more across UK for kids this summer
Cheap days out at the theatre, theme parks, museums, and zoos... the list goes on.
Emily Sergeant -
22nd May 2026 
Cinema tickets, trips to the theatre and the zoo, and children’s meals out are all set to be cheaper than ever this summer.
That’s because the Government has announced its newest initiative, Great British Summer Savings, which means that from 25 June through to 1 September 2026, a temporary reduced rate of VAT – down from 20% to 5% – will be introduced on children’s meals in restaurants and family leisure activities over the summer period.
Children’s meals served in restaurants, children’s and family tickets for the cinema, theatre, exhibitions, shows, and concerts, and admission tickets – for both children and adults – to a wide range of different attractions will be eligible for the discount.
Whether you want to visit an amusement park, fairs, circuses, museums, zoos, adventure parks, soft play centre, or something similar this summer, it just got a whole lot cheaper.
This aim of this initiative is to make family days out more affordable, while also supporting businesses through increased footfall.
The Government says it will work with eligible businesses to get the scheme ‘up and running’.
And to make it even better, this is a UK-wide initiative, so no matter where you are in England, Wales, Scotland, and Northern Ireland, the reduced rate will apply.
Going one step further, there will also be free bus travel for children aged between five and 15 in England in August, helping to support families getting out and about this summer.
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The Government says the Great British Summer Savings initiative supports the action it has already taken to reduce the cost of living – including cutting energy bills, freezing prescription charges, protecting motorists from fuel duty increases, and raising the minimum wage.
Businesses will be able to apply the 5% rate of VAT on eligible sales between 25 June and 1 September.
Featured Image – Chester Zoo
