The Music Venue Trust has defended the live music industry after a recent study found that half of Brits felt they’d been ‘priced out’ of seeing live music.
The YouGov survey found that more than three-quarters of Britons (77%) think the price to see live music is expensive, with 44% saying it’s ‘very’ expensive.
But the MVT wants to raise awareness for how affordable live music can be, if fans are willing to let go of the likes of Harry Styles and Taylor Swift (who are, admittedly, very expensive artists to go and see).
The music venue charity described the research as ‘incredibly depressing’ and argued that live music is ‘literally the cheapest, easiest, most accessible cultural experience there is’.
The MVT pointed out that there are ‘brilliant, live affirming, incredible shows’ happening every day of the year with tickets for less than a tenner.
ADVERTISEMENT
It stressed that schools, communities and the media need to champion these smaller, grassroots music scenes as much as the gigs with the ‘flying pianos or cartwheeling robots’.
Blossoms at Night & Day. Credit: The Manc GroupBand on the Wall. Credit: Jody HartleyThe Pink Room at YES. Credit: Facebook, Yes ManchesterGrassroots music venues were used as an example of why music isn’t ‘too expensive’
The YouGov survey also found that most people think £40 or less is a fair price for a ticket – but 75% of the gig-going public have paid more than £50.
ADVERTISEMENT
It means that even those who are willing to cough up the increasingly high prices for live music are paying what they feel is over the odds.
The full open letter, signed by the Music Venue Trust’s CEO Mark Davyd, is below.
“In a new YouGov survey the UK public says less than £40 is a fair price for a live music ticket. The headline also says that people are being ‘priced out of attending’ live music events.
“There are literally hundreds of brilliant, live affirming, incredible shows happening every single day at local grassroots music venues. The average price of admission is £10.90 a ticket, but there’s almost certainly one near you this week for less than a tenner. They are performed by fantastically talented musicians, just as good as any you’ll see on a huge stage. There won’t be flying pianos or cartwheeling robots, but these days there will be great sound and lighting, delivered by professional technicians. Bar prices are affordable, the staff are welcoming, and the audience in them wants you there as part of the community. And no, Harry Styles isn’t playing, but you know who is? Somebody who deserves an audience just as much, who has written as many songs, is just as passionate about the music they are making, who has something to perform for you that you might fall in love with.
ADVERTISEMENT
“This survey says an incredibly depressing number of people didn’t attend a live music show in 2022. About a fifth of people apparently didn’t go because they thought they couldn’t afford it. So there’s something seriously wrong there, because it’s literally the cheapest, easiest, most accessible cultural experience there is.
“Let’s make sure every parent knows that. Let’s get every school teaching their pupils that. Let’s get out into our communities and make sure that every single person in them knows they have access to live music. Let’s ensure our local and national press are reflecting that. Let’s see the incredible music from these fantastic spaces on our TV, talked about on our radio, part of the national discussion of who we are and what we do.
“Let’s find the one third of the public who didn’t attend a show in 2022 and make sure they know what they are missing out on. 14% of people regularly attended a gig in 2022. Let’s double that. Let’s make 2023 the best year of live music ever.
“Let’s never leave anybody in the UK believing that this headline is true ever again.”
Featured image: The Manc Group
Audio
Manchester’s Co-op Live arena postpones The Black Keys and Peter Kay (again)
Daisy Jackson
The Co-op Live has announced it is postponing both The Black Keys gig and Peter Kay’s performance.
Both shows were set to take place this week as the huge arena finally opens in Manchester.
In a statement shared today, the Co-op Live said it has been ‘undertaking an extensive protocol of testing critical procedures to ensure all areas are ready for fans’.
It said that the shows are being rescheduled to ensure they can ‘run safely’.
The 23,500-capacity arena said this will give them ‘the extra time we need to continue testing enhanced emergency communications thoroughly’.
The Black Keys will now perform on 15 May, and Peter Kay on 23 and 24 May.
As for the Bolton-born comedian, he sounds somewhat in disbelief himself:
My apologies once again but unfortunately the Co-op Live still isn’t ready and so, as yet, remains untested for a large-scale audience. Consequently, they are having to reschedule my two shows yet again (I know I can’t believe it either).
Co-op Live’s statement reads: “Since making the difficult decision to postpone the live shows at Co-op Live due to take place this week, we have been undertaking an extensive protocol of testing critical procedures to ensure all areas are ready for fans.
“To ensure that we can run all shows safely, regretfully we have now had to take the decision to reschedule the planned The Black Keys and Peter Kay shows.
“Both The Black Keys and Peter Kay have graciously agreed to reschedule their shows. The Black Keys will now perform on 15 May 2024, and Peter Kay will now perform on 23 and 24 May 2024.
“All tickets remain valid and ticket holders will be contacted by their point of purchase. Refunds will be available for those who can no longer attend.
“We deeply appreciate the impact this will have on excited fans, and sincerely apologise for the inconvenience that this change will undoubtedly cause.
“Rescheduling Peter Kay and The Black Keys will give us the extra time we need to continue testing enhanced emergency communications thoroughly.
“This is vital to satisfy the rigorous set of guidelines and protocols that are necessary for a venue of this size to ensure that our fans, artists and staff have the safest experience possible.”
Co-op Live boss resigns just days before venue’s official opening
Daisy Jackson
The boss of Co-op Live, Manchester’s enormous, ground-breaking new arena, has resigned from his position just days before the venue is set to open.
The enormous music-first arena has been taking shape beside the Etihad Stadium for several years, and was due to welcome its first official audiences this week, but has been hit with last-minute challenges.
And now Co-op Live‘s boss Gary Roden has quit the mammoth project, with the news of his resignation announced late Thursday evening.
Oak View Group, which Co-op Live is part of, said in a statement that they would like to ‘thank Gary for his help bringing the UK’s newest arena to live entertainment fans’.
Stepping into his shoes as interim general manager will be Rebecca Kane Burton, who previously ran the U.K.’s highest-grossing venue, London’s The O2 arena.
Gary has previously come under fire for saying that some grassroots music venues ‘poorly run’ – a statement that OVG has now distanced itself from.
A separate statement said that ‘neither Co-op Live nor Oak View Group share the sentiment expressed by former Co-op Live General Manager Gary Roden regarding the grassroots industry’.
It continued: “As OVG Chairman and CEO Tim Leiweke has repeatedly stated, Co-op Live remains committed to grassroots music in Manchester and beyond, including teaming up with Mayor of Greater Manchester Andy Burnham on the Artist of the Month campaign, and as a founding partner of Beyond The Music.
“Co-op Live also donates over £1m a year to the Co-op Foundation to support communities and empower young people to take social action through its new Young Gamechangers fund.
“Oak View Group and Co-op Live remain happy to meet with grassroots organisations once the venue is fully operational.”
Co-op Live boss Gary Roden speaking at the launch of Co-op Live just days before he resigned. Credit: The Manc GroupInside Co-op Live in Manchester
The news of the venue’s boss stepping down comes at a time when all eyes are on Co-op Live, the opening of which has been delayed.
The venue did host a test event with Rick Astley last weekend, but even that faced difficulties, with thousands of tickets cancelled to reduce capacity just hours before showtime.
It’s now set to officially open this Saturday 27 April with a performance by rock group The Black Keys.
The full statement from OVG about Gary’s resignation said: “Gary Roden has decided to resign. We’d like to thank Gary for his help bringing the UK’s newest arena to live entertainment fans and wish him the best for the future.
“Rebecca Kane Burton has been named Interim GM, effective today. Rebecca is a seasoned veteran of venue management and live entertainment in the UK having served as VP/GM of The O2 from 2012-2016 and CEO of LW Theatres from 2016-2021.
Daisy Jackson -
28th December 2022 
