Neuron: The dream team of AV specialists born out of Manchester’s underground scene
Behind the curtain of every great gig, there’s a team of people found a way to set the stage perfectly so that the magic could happen. And there’s one of those remarkable groups operating in Manchester right now: Neuron.
Some live shows are truly special. Not just in the moment. But for weeks, months, years, and decades afterwards. They’re destined to play out on a loop forever.
Stone Roses at Spike Island. Sex Pistols at Lesser Free Trade Hall. Oasis at Knebworth. Hacienda House Party on United We Stream. These live performances are still talked about and always will be. Not just because of who was on stage. But because during these shows – everything came together at exactly the right moment.
Behind the curtain of every great gig, there’s a team of people who’ve found a way to set the stage perfectly so that the magic could happen. And there’s one of those remarkable groups operating in Manchester right now: Neuron.
Starting out as a passion project for half a dozen DJs and musicians who just wanted to make memorable shows by pooling their resources, Neuron has expanded into a dream team of sound, lighting and video techs providing services that range from event production (including sound, lighting, staging) and management (set design, streaming) to installations (digital signage, home cinemas, AV integration).
Neuron offera a wide range of AV services
Specialists across the board in show production, Neuron rose up from the local underground scene back in 2010 – and the collective has since morphed into one of the leading AV solutions providers in the entire North West.
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Every year, they’ve gotten bigger. And after 10 years serving the city, Neuron’s portfolio now reads like a Who’s Who of Manchester’s big-name venues.
The brand has kitted out bars/restaurants such as One Eight Six and The Jane Eyre; setting the stage for club nights at Hidden and Yes; and did a little bit of everything for new venue The Blues Kitchen.
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Neuron’s team have also provided sonic experiences for juggernaut festivals like Glastonbury, Outlook and Dimensions; as well as taking the lead on live streaming virtual occasions as big as Digital Diwali.
The company has provided the platform for conferences, education projects and corporate occasions, too – including the stunning grade-II listed Rosso restaurant.
Jonny Wharton – one of the founding members of Neuron and now head of Event Production – said that the brand’s success ultimately boils down to a strong bond and shared love for what they do.
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“Neuron grew organically as a family,” he explains.
“It’s always been something we all actually care about rather than just a job. We care about the music and we care about the events.
“It’s a blessing for us, really.”
Neuron has become a leader in the live streaming sector
The events sector has taken a real wallop in recent times – and Neuron felt the blow just like everyone else. Indeed, the brand was predicated to enjoy its biggest year yet in 2020, but lockdowns scuppered what was all set to be a record-breaking business period.
Nonetheless, the Neuron team has stuck together – and so has the wider AV industry. Neuron actually worked alongside its competitors throughout the pandemic – swapping equipment and collaborating whenever it was clear one company could help the other.
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Neuron also did its bit to support its friends with the ‘We Make Events’ campaign – marching through Manchester city centre over summer as part of a day of action demanding better treatment for the events world.
The company eagerly endorsed the ‘Light It In Red’ campaign (where culturally significant buildings lying dormant were illuminated to highlight their status) and also stepped up to provide solutions for socially-distanced gigs during COVID.
When events weren’t happening, Neuron also did whatever it could to provide care homes with the necessary equipment they might need.
“We’re not sit around and do nothing people. We had to do something,” Jonny explains.
“Of course it’s been tough. The events side of the business has seen a 90% drop. And we’re still fighting to recover that. But luckily we have the installation service where we service venues with AV kit.
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“We were also a lucky recipient of the Cultural Recovery Fund – which has been a huge help.”
Neuron has provided services for venues right across Manchester – including YES
As restrictions came and went, and the performance industry tried to find a way to adapt to everything being so different, Neuron decided to become leaders.
The team threw itself head-first into the world of live streaming – mastering the art so their clients could put on immense high-quality productions even during a pandemic.
Neuron’s Trafford warehouse space was cleared and the team invested in building a brand new stage. It gave Neuron a means to turbocharge streaming and produce digital shows that gave viewers an experience as close to a live show as possible.
“[Mastering live streaming] allowed us to stay current in the community and produce virtual events that kept entertainment going,” Jonny explained.
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“Also, when we were allowed, we opened our doors to artists and musicians, facilitating live music with a skeleton crew.”
Neuron took care of its own people, too, during the pandemic – putting aside a pot of money for staff to take training courses at home if they desired.
“So many event workers and freelancers were just sat at home not knowing what to do or when work was going to come back,” Jonny recalls.
“So, we thought we could help by paying for them to learn a new skill – which might be a positive thing to do.”
Neuron has played a role in putting on huge festivals – including Glastonbury
Whilst Neuron’s ‘best year yet’ has been put on ice, there’s intense optimism among the staff for the future of the business.
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The company has secured a 10-year lease on its current home in Trafford Park – and there’s lots of work on the horizon now that COVID restrictions are due to be removed.
Experts are predicting a new Roaring Twenties at the rear end of the pandemic – with a period of “intense social interaction” expected over the next few years. And a smart bet would be that Neuron will be there behind the scenes – enabling many of these massive events to go ahead.
The brand is best-placed to serve the biggest chapter in recent history for promoters because it offers everything any venue could need.
Jonny states: “People are appreciative of one-stop shop in terms of events production. It’s not ideal to have to deal with three to four different suppliers. Dealing with one person makes things a lot easier
“Our original name had ‘pro audio’, but we dropped that as part of a rebrand to signify that we do offer a full range of services for events and venues. We wanted the brand to reflect growth and maturity.”
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Alex Morgan, Director of Venues & Installations at Neuron, added: “We can provide solutions for music venues, clubs, bars, restaurants, hotels, schools and unis – it’s all bespoke.
“We’re a solutions-oriented company. Most people using this AV equipment aren’t techies – so we’re focused on making it easy.
“We’re also really easy and fun to work with. What we say is if you’re looking for something, just come down and have a chat.
“At the very least, we’ll have some useful ideas for you.”
Neuron understands the events world – because that’s exactly where it came from. The team was brought together by Manchester’s underground culture – and now they’re trying to help the industry bounce back; bigger and better than ever.
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It’s been a dismal few months for live performances, there’s no doubt about it. But it does mean we’re sure to see some historic shows take place over the coming months: The comeback gigs that will be remembered forever as launching a new era.
And Neuron will be there. Setting the stage.
Neuron-av.com
Audio
Smirnoff teams up with Co-op Live for new Summer Series
Danny Jones
Smirnoff, the world’s number-one vodka brand not to mention a leading force in wider music culture, has officially partnered with Co-op Live to mark the opening of the new state-of-the-art venue and its debut calendar.
The partnership will see the new ‘Co-op Live Summer Series presented by Smirnoff‘ run until 13 September 2024. As part of the collaboration, the vodka brand will surprise and delight guests visiting the venue with great-tasting drinks and the ultimate night out, with VIP packages and more.
Co-op Live has curated a stacked lineup of popular bands, singers and entertainers, including some of the biggest names in music, who are set to perform at Europe’s largest indoor entertainment venue.
Starting the Summer Series off with a bang presented by Smirnoff celebrations, the brand is offering friends a chance to win tickets to see their favourite stars perform live, hosted by celebrities including TV favourite Callum Jones, as well as social media and makeup virtuoso Mitchell Halliday.
Alongside their hosts, winners will enjoy access to the exclusive Decibel Club and enjoy the concert from a private suite hosted by Smirnoff, fully immersing themselves in the ultimate venue experience. Competition details (18+ only) can be found on Smirnoff’s Instagram page.
Attendees at the 23,500 capacity Co-op Live arena will have the opportunity to choose from a range of Smirnoff favourites, including Smirnoff Raspberry Crush, Smirnoff Mango and Passionfruit Twist, Smirnoff No.21 and more.
These drinks will be available to guests over 18 at bars and grab-and-go stations throughout the venue, including the Smirnoff Founders Bar. Guests can also try the newest addition to the range, Smirnoff Spicy Tamarind, at the bar located on the concourse – fingers crossed there’ll be plenty of sun too.
There is a unique must-try experience for all gig attendees: a 360-photo booth on Level 3, where guests can use fun props to snap the best and most high-end selfies they’ve ever taken, and have a chance to get their tickets upgraded that evening.
Operated by holding group Diaego, the aim of Smirnoff’s Co-op Live Summer Series is to reflect the vodka brand’s ongoing commitment to making music more accessible to everyone.
Smirnoff recently rolled out its ‘WE DO US’ campaign, activated through a series of initiatives that aim to reignite social connections and lower barriers to socialising.
Tyler Monk, Smirnoff Brand Manager at Diageo Great Britain, said: “Smirnoff is on a mission to make music more accessible and create unforgettable experiences that bring people together through live music. We’re proud to partner with Co-op Live and be part of Manchester’s vibrant music scene, offering great-tasting Smirnoff drinks, music, and unique experiences to a wider audience.”
Check the website for the full schedule of events at Co-op Live HERE.
Featured Images — Smirnoff (supplied)/The Manc Group
Audio
Tramlines Festival 2024 – tickets, stage times, drinks prices and everything you need to know
Emily Johnson
Tramlines Festival returns to Hillsborough Park for another year and we here at Audio North cannot wait to walk back out onto that field.
Between Friday, 26 July and Sunday, 28 July 2024, festival-goers will have the opportunity to watch some of the UK’s best musical talent and discover new acts on the smaller stages in the musical city of Sheffield.
The line-up is stacked this year, with Paolo Nutini, Jamie T and Snow Patrol taking the headline slots over the weekend, alongside huge acts such as Sophie Ellis-Bextor, Bombay Bicycle Club, Miles Kane, The Human League, Bombay Bicycle Club and Tom Grennan.
Over 100 acts are expected to perform at Tramlines 2024 across five stages, with an array of genres from indie rock, pop, punk, hip hop, comedy and more. There’s definitely something for everyone.
Credit: Tramlines (supplied)
Tramlines lineup 2024
Friday 26 July
Kicking off the weekend and setting the bar high, Paolo Nutini is set to headline the main stage on Friday 26 July. With huge hits like ‘New Shoes’, ‘Candy’ and all-time favourite ‘Last Request’, the soulful Scot knows how to get a crowd going.
Bombay Bicycle Club will also perform in the evening, the perfect band to play as the sunsets over Hillsborough Park. With over six albums to pick from, we’re guaranteed some bangers.
The full line-up for Friday includes Sophie Ellis-Bextor, Miles Kane, Coach Party, The View, The Charlatans, SOFT PLAY, The Mysterines, Dylan John Thomas, Mitch Santiago, Lucy Beaumont, Hannah Rowe and Matilda Shakes.
The Sarah Nulty stage schedule is as follows:
Paolo Nutini: 8.15pm-10.15pm
Bombay Bicycle Club: 6.15pm-7.15pm
Sophie Ellis-Bextor: 4.45pm-5.30pm
Miles Kane: 3.50pm-4.15pm
Coach Party: 2.30pm-3pm
The View (Special Guests): 1.15pm-2pm
Bedroom High Club: 12.15pm-12.45pm
Credit: Supplied
Saturday 27 July
The excitement continues over the weekend with indie legend Jamie T taking the headline slot Saturday night, with the crowd belting out British classics of ‘Sheila’, ‘Zombie’, and ‘Sticks n Stones’. We’re proper buzzing for it. The crowd will be warmed up with Tom Grennan and Scottish indie rock band, The Snuts.
The Sarah Nulty stage schedule is as follows:
Jamie T: 8.45pm-10.15pm
Tom Grennan: 6.45pm-7.45pm
The Snuts: 5pm-5.45pm
Sprints: 3.45pm-4.15pm
Nieve Ella: 2.45pm-3.15pm
Everly Pregnant Brothers: 1.15pm-2.15pm
The Leadmill Studio Orchestra: 12.15pm-12.45pm
Credit: Supplied
Sunday 28 July
Snow Patrol will close the festival Sunday night, with tear-jerking tunes like ‘Chasing Cars’ and ‘Open Your Eyes’. But before the Irish trio take the stage and switch up the genre, The Human League will perform before Example will get the crowd partying with his massive hits like ‘Kickstarts’ and ‘Changed the Way You Kiss Me’.
The Sarah Nulty stage schedule is as follows:
Snow Patrol: 7.45pm-9.15pm
The Human League: 5.45pm-6.45pm
Example: 4pm-4.45pm
Flowerovlove: 2.45pm-3.15pm
Maximo Park (Special Guests): 1.30pm-2.15pm
Phillipa Zawe: 12.30pm-1pm
Credit: Supplied
Tickets
There are still some tickets are still available on the Tramlines website. The gates open at 12pm each day, with the last entry being at 19:30.
Resale tickets for the full weekend are set at £140; Friday will cost £65, Saturday £45 and Sunday £55 and there are lots of affordable prices for kids too.
You can see the full list of prices and grab yours HERE.
Tramlines Festival map and how to get there
Arriving by train
For people travelling into the city from elsewhere, Sheffield is easily accessible from all across the country, with regular trains running around the region and one central station. From there, the festival site is accessible via taxi, bus or tram, and only takes approximately 15 mins.
The tramlines to, well, Tramlines…
As the name would suggest, the festival is pretty much built for public transport and Sheffield’s great tram links mean it’s really easy to get there. Supertram has all the info you need for your weekend travel and can find all the info and ticket prices by downloading the TSY Mobile app.
You can catch these from the following key locations:
Yellow Route
Middlewood Park & Ride
The Cathedral
Meadowhall Park & Ride
Use Hillsborough Park stop and head for the Middlewood Rd Entrance.
Blue Route
Malin Bridge Park & Ride
The Cathedral
Sheffield Railway Station / Hallam University
Halfway Park & Ride
Use Hillsborough stop and head for the Middlewood Rd Entrance.
Supertram services will run every six minutes from the city centre to Hillsborough Park, which is then just a short two-minute walk to the festival.
As for when you’re leaving, it’s worth noting that the Hillsborough Park and Hillsborough Corner stops will be closed after the show, so you will have access to the Leppings Lane stop from within the park after the headliners have finished. You can view the full list of stops or plan your journey HERE.
There are two entrances: Penistone Rd, S6 2AN OR Middlewood Rd, S6 4HA
By bus
Just like the rail, Sheffield also has great bus links in Sheffield that can help you get to and from Tramlines. There is a dedicated Hillsborough Park bus stop but do keep in mind that there will likely be some disruptions/delays when leaving the festival. You can plan your journey via Travel South Yorkshire.
By car
Given that Tramlines is a Metropolitan festival and built for public transport, organisers strongly recommend not driving to the event given the amount of congestion and in an effort to reduce the environmental impact over the weekend; however, you can find out more about parking etc. HERE.
As a pedestrian
In all honesty, once you’re in Sheffield, one of the easiest ways to get to Tramlines is simply on foot after hopping on a tram or a bus, but should you also want to cycle to the festival, there is a bike rack at the Penistone Road entrance (S6 2AN).
Food and drink – vendors and prices
With all that partying you will definitely build up an appetite. Luckily, Tramlines has tons of food vendors for you to choose from, including gluten-free, vegetarian and vegan options.
With over 40,000 festival goers to feed, there are plenty of options to keep you full, from Proove Pizza, ‘As Tha Got Beef and Get Wurst just to name a few.
As for drink prices this year, a pint at Tramlines will cost you anywhere from £6-£7 depending on what beer you go for, whereas cans of cider start from £6.25; wine starts from £10 for English sparkling white wine, with rose and pinot grigio costing £16 for a half or £32 for a full bottle.
Sprit and mixers deals start from £7.25 with the option to double up for £2.50 and you can push all the way up to £9.25 for an official Red Bull cocktail. Meanwhile, your shots are a fiver (barring jager bombs set at £6.50), soft drinks start from £2.90 and water is £2.70.
And with that, this should be just about all you need to know ahead of Tramlines 2024 – all that’s left to do is go and enjoy yourselves, and The Sheff crew will see you there!
Oh, and make sure to keep your eyes over on the brand-new Audio North for all the best coming out of this year’s festival. It’ll look a little something like this…