The first NFT-focussed integrated agency has officially launched in Manchester.
Anna and Alex Moss, directors and co-founders of digital marketing agency FireCask, have joined forces with two co-founders in the crypto space – Alexander Golombeck and Sheraz Ashiq – to unveil NFTU: A company specialising in collaboration, production, marketing and tools within the NFT (non-fungible tokens) industry.
The self-professed goal of the company is to build a bridge between the digital and traditional word of arts through accessibility, education, trust and creativity, and ‘help facilitate NFT adoption to the masses’.
NFTU has already secured a number of high-profile clients – including an NFT artist who will be handling the world’s first ‘utility token’ drop.
NFTU also has also recruited several big names to its Board of Directors, including music producer Eddie Kramer (who’s worked with Jimi Hendrix, The Rolling Stones, Eric Clapton, David Bowie, Bad Company and The Beatles) and media creative Tim Searle (2DTV, Baby Cow Animation with Steve Coogan and Henry Normal, Tiger Aspect Productions, Beano Studios, CBBC, Aardman Animations).
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The NFTU board also stars Nunan and Cartwright – a three generational family of independent artists – and Selena Støback, a Social Impact Director with a wealth of experience supporting civil society, NGOs and NFPs.
Also on the company board is Adam Malach – Head of Cyber Security Advisory at The Post Office and a results-driven professional experienced in InfoSec assurance, vulnerability management, operations, incident response, network security and compliance.
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Co-Founder & CMO Anna Moss said: “This is such a new and exciting industry to be a part of and I am looking forward to working with new and established artists to help them reach new audiences.
“I love the idea of working with traditional artists and helping guide them through the world of NFTs as well as working with those who are already established.”
Fellow Co-Founder Alex Moss added: “The NFT space is an interesting and crazy place to be. Navigating the ecosystem and discovering the curations you need is becoming increasingly more complex in a metaverse that is already complicated to begin with.
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“NFTU is going to help true creatives produce and collaborate on NFTs that will stand the test of time. We’re already excited about some of the collaborations we have in production at the moment and can’t wait for them to drop.”
Fellow Co-Founder Alexander Golombeck said: “NFTs merge trust and creativity in a seamless way; and have the opportunity to make the concept of ownership more transparent and equitable.
“At NFTU we aim to bring together ideas from all over the world – to produce and market NFTs that create and hold both financial and cultural value.”
Business
Trainline and Virgin Atlantic among companies being investigated for ‘misleading’ pricing
Emily Sergeant
A number of companies are currently under investigation for ‘misleading’ pricing practices.
The Competition and Markets Authority (CMA) has launched three new consumer protection investigations into Trainline, Virgin Atlantic, and RED Driving School over concerns that customers were not shown the total price upfront when buying things like train and coach tickets, holidays, or even driving lessons.
The investigations are part of a wider CMA clampdown on misleading pricing practices – in this instance, where mandatory charges are separated from the headline price, or added later in the buying process, which is known as drip pricing.
These practices leave consumers facing ‘unexpected’ costs or having to calculate the so-called true cost themselves.
Such practices can also impact competition between businesses, as a firm using drip pricing may falsely appear to be cheaper than a competitor pricing correctly, and therefore attract more customers.
Trainline and Virgin Atlantic are among the companies being investigated for ‘misleading’ pricing / Credit: Northern | Aric Cheng (via Unsplash)
Trainline is being investigated over whether all mandatory fees have been included in the upfront prices displayed to consumers buying tickets in advance on its app and website, while Virgin Atlantic’s investigation will focus on whether mandatory resort fees and local taxes have been included in the upfront prices shown to customers buying package holidays.
RED Driving School is being investigated over how a mandatory booking fee and ‘digital’ fee have been displayed to people booking driving lessons – specifically whether these fees have been included in the total upfront price.
“At a time when many households are watching every pound they spend, it is important that people are not surprised by extra fees,” commented Emma Cochrane, who is the Executive Director for Consumer Protection at the CMA.
“Clear pricing helps people compare offers confidently and choose the option that works best for them.
“Unexpected mandatory charges make this much harder, which is why the CMA initially put these firms on notice over concerns about their pricing practices and is now opening formal investigations.”
The CMA says it’s at the beginning of its investigations and has reached no conclusions about whether these firms have broken the law.
If it finds there has been an infringement of the law, the CMA can order businesses to pay compensation to affected customers or be charged up to 10% of global turnover.
Featured Image – PNW Productions (via Pexels)
Business
Plans unveiled to deliver 50,000 council and ‘genuinely affordable’ homes in Greater Manchester
Emily Sergeant
Plans to deliver 50,000 council and ‘genuinely affordable’ homes in Greater Manchester have been unveiled.
By removing ‘blockers’ to development and transforming disused public land into new housing schemes, Greater Manchester Mayor Bev Craig has set out her plan to tackle the housing crisis and deliver ‘a new generation’ of homes – with 50,000 new ‘genuinely affordable’ homes to be available across the city region by 2039.
It’s expected that 10,000 of these homes will either be built, on site, or in the pipeline with planning permission ready to go by May 2028.
To meet the scale of this ambition and deliver the homes the region needs, Greater Manchester Combined Authority (GMCA) says it will need to ‘pull every lever at [its] disposal’, from remediating brownfield land, to bringing forward dormant sites in public ownership.
That’s why the Mayor will be asking Greater Manchester‘s public bodies to carry out a public land review and identify sites that could be brought forward to deliver homes.
GMCA has already used its Brownfield Housing Fund to support several schemes that are delivering thousands of affordable homes – including social rent homes – as part of the £2 billion Good Growth Fund.
If you’re unfamiliar, the Good Growth Fund is investing in a pipeline of projects to deliver new homes, regenerate town centres, create jobs, and build infrastructure to connect people and places.
“When I was Manchester City Council Leader, I built more council and social homes than Manchester had built in 25 years,” Bev Craig declared. “But we need to go further and faster in every bit of Greater Manchester.
“We will be leading by example when it comes to freeing up disused and dormant public land for development and I’m calling on other Government bodies to join us.
“I know first-hand the security that a Council house brings, and that’s why I am absolutely committed to delivering the Council and social homes that people here in Greater Manchester need, so everyone can have the foundation of a good life in our city region.”
Currently, land supply for 78,585 new homes of all tenures up to 2030 has been identified.
Greater Manchester is in line to receive an initial £1.8 billion from the Government’s Social and Affordable Homes Programme, and the Mayor will meet with Government in the coming weeks to set out joint plans to achieve these ambitions.
The Manc -
6th May 2021 
