A gender-fluid clothing company based in Manchester has unveiled four famous faces as brand ambassadors as part of a new campaign to “undress discrimination”.
With Manchester being home to one of the highest populations of LGBTQIA+ people in the UK, but with recent statistics from Rainbow Mind sadly finding that 42% of gay men and 70% of lesbian women experience mental health problems, Kontroversial is “on a mission to share the struggles” faced by some of the most diverse communities.
The streetwear brand – which is based right here in Manchester, and was founded back in 2019 by brother and sister duo, Kate and Chris Friar – has launched the ‘Undressing Discrimination’ campaign today, which is the International Day against Homophobia, Biphobia and Transphobia.
The campaign focuses on mental health and features local stars of the stage and screen.
Unfamiliar with Kontroversial? Well, with a vision of a society where clothing is “less gender-specific and focused more on creativity and freedom”, the authentic streetwear brand is always aiming to challenge the issues connected with identity and stereotypes, and looks to empower people of all ages, genres, and sizes to feel comfortable with themselves and what they wear.
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As part of the ‘Undressing Discrimination’ campaign, Kontroversial has chosen five brand ambassadors that it says “challenge the norm” by way of either their gender, profession, sexuality, or beliefs.
Kontroversial is “on a mission to share the struggles” faced by some of the most diverse communities / Credit: Kontroversial
The new campaign features a series of hard-hitting interviews that delve into the experiences of the ambassadors, who have all suffered mental health issues due to discrimination.
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One of the chosen ambassadors is glamour model, Only Fans content creator, and the UK’s most-tattooed woman, Rebecca Holt – who has over 250,000 avid online fans, is a regular in national newspapers, has recently appeared in a Channel 4 documentary examining body confidence and positivity, and has a passion for supporting projects based around the LGBTQIA+ community.
Professional dancer and model Reece Daniels has also been brought on as an ambassador after he spent most of his younger years hiding his homosexuality due to fear of attack and bullying, but since coming out, has travelled the world performing for global superstars such as Rita Ora, and has become the face of campaigns for high street fashion brand and makeup brands.
Joining Reece and Rebecca are gender-fluid performers Denon James and Darnell Gledhill.
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Known as ‘The Girls’, the pair regularly perform at flamboyant events nationwide, representing Manchester’s House of Ghetto, and are well-known nationally for competing within the underground ‘Ballroom’ scene, which is a subculture community based around drag.
The Manchester brand’s campaign focuses on mental health and features five local stars of the stage and screen / Credit: Kontroversial
Kontroversial’s collection of new brand ambassadors is completed by fitness influencer and mental health mentor Toby Holt – a former drug user who experienced severe depression and suicidal thoughts, but had his life saved by fitness and is now a professional personal trainer and online life mentor.
“I’m so proud to work with our new brand ambassadors,” said Kate Friar, co-founder and designer at Kontroversial.
“They represent confidence and body positivity and are not afraid to be who they truly are, which is a message we fully support, and through sharing their experiences, we hope to encourage others to have the confidence to be their authentic selves.
“For us to show different genders wearing the same clothes but worn in totally different ways shows the variety of possibilities within the same product, while also inspiring people to think outside the box of the gender norms and stereotypes associated with it.”
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As part of the ‘Undressing Discrimination’ campaign, Kontroversial has teamed up with mental health charity Rainbow Minds to donate 20% of profits from sales in May and June to the charity that helps young people navigate mental health challenges associated with being within the LGBTQA+ community.
It features a series of hard-hitting interviews that delve into the experiences of the ambassadors / Credit: Kontroversial
“We’re incredibly grateful for Kontroversial’s generous support,” said Naomi Evans – Strategic Communications Lead for Rainbow Mind.
“Our Rainbow Mind project offers inclusive mental health support for LGBTQ+ people, providing a safe space for people to be their authentic selves free from judgement or discrimination [and Kontroversial’s] exciting new launch celebrates self-expression and gender inclusivity, values that also reflect our ethos.”
Kontroversial says it hopes the new campaign will help to create a reality where people of all genders, beliefs and races are “free to style and present themselves without fear”.
All the stories shared by the brand ambassadors for the campaign can be read in full on the Kontroversial website here.
Featured Image – Kontroversial
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JD to host exclusive Josh Baker set at massive World Cup watch party in Manchester
Danny Jones
JD x JB: The well-known British and Manchester-founded sports fashion brand is teaming up with local artist Josh Baker for an exclusive pop-up set at a massive World Cup screening in the city centre tonight.
The two Manchester icons are teaming up at an otherwise sold-out Castlefield Bowl, getting the matchday vibes going ahead of the England vs Argentina game this evening.
With all eyes on the semi-final, keeping nerves steady will be a tall task, but Baker will be helping play his part in getting the energy up ahead of kick-off.
No matter what happens with the scoreline, it’s set to be a proper party atmosphere beforehand.
https://www.instagram.com/p/Da0FDI3tp3I/?hl=en
Fresh off the plane from his White Isle residency over in Ibiza, the 30-year-old Manc musician will be taking to the stage from 6:15pm at none other than Castlefield Bowl, where nearly 9,000 people will be watching the big game.
In case you missed it, after wrapping up Sounds of the City ’26, the Bowl is now being taken over for Road to Victory’s outdoor fan zone.
Doors will be open from 5:30pm ahead of the 8pm kick-off, and you’ll want to get down there with plenty of time to make sure you get a good view of the action – and by that, we mean both the game and Josh’s exciting set.
Better still, not only are those at the venue in for a night of amazing music and incredible vibes, but they’ll be cheering on Thomas Tuchel’s men straight after, in a crucial clash that could see England reach a second consecutive final in the last two major tournaments.
There’ll be plenty of entertainment before, during and after the breaks.
We will, of course, be keeping our fingers crossed for you and the boys tonight; the only thing we’re certain of is that the man himself will deliver on the night.
We had the honour of chatting with JB ahead of the BRITs back in February, and he’s only looking to bigger and better things this year.
For those looking to go along for this special one-off, once again, tickets to the event are already sold out, so your only chance is to sign up for the waiting list HERE. Fingers crossed for you and a result at full-time!
Last but not least, keep your eyes peeled on the JD Sports Instagram page and their other socials for all other updates ahead of the huge night. We can feel it: it’s coming home…
Featured Images — Press shots (supplied via JD Sports)
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Meet the team that reimagined The Horse and Jockey into a gastropub masterpiece
Lydia Mastrolonardo
The Horse and Jockey is a historic neighbourhood pub that has forever been a cornerstone in the heart of Chorlton, with its iconic Tudor exterior and outdoor seating looking out onto The Green.
Since the team behind the well-known and loved The Black Friar and Leo + Roobs in Salford, headed by Managing Director Neil Burke and Executive Chef Ben Chaplin, reopened the pub in October 2025, we have since seen some significant changes.
Positioning themselves as Chorlton’s first-ever proper gastropub, they’ve expertly balanced maintaining the pub’s character and restoring the cosy indoors while catering for Manc foodies, with an ever-evolving menu consisting of fresh local produce as well as a wide selection of Joseph Holt award-winning beers.
Credit: Bigger Boat Hospitality
We’re not the only ones who have noticed the hard work these two have put in – the transformation has led to the Horse and Jockey being crowned as one of the best local boozers at the Pub and Bar Awards.
Today, we had a chance to talk with Ben, who is the mastermind behind their delicious dishes and makes it all possible…
For anyone who doesn’t know you, give us a little bit of background on your career as a chef thus far?
“I started in the kitchen when I was 15 and worked my way up through different kitchens. Ended up working for Aiden Byrne, who remains the youngest person ever to achieve a Michelin star at 22. I worked for him for about nine years, ran one of his pubs for him and helped develop Manchester House.”
“I then went off and worked as head chef at Australasia for two years and 20 Stories for another three years before meeting Neil. Together we opened The Black Friar in 2021, Leo + Roobs in 2024, now the Horse and Jockey and are 100% looking for more venues.”
How would you sum up the Manc food scene at the minute?
“Very diverse. Within the industry side of it, it’s difficult with a lot going on with VAT and wages, but there are some great venues doing some great food even just in Chorlton alone, and there is a lot of choice – I actually think it rivals London.”
This has become a staple of their annual calendar of events. See more from this year’s edition HERE.
We already know you’ve worked wonders bringing The Black Friar back to life and taking it beyond just a pub – what lessons have you taken from that experience to the Horse and Jockey?
“I think not just the Horse and Jockey but one of our values as a company for Bigger Boat is we are ‘yes people.’ So trying new things and not just saying no to something because we don’t want to do it, saying yes first and trying to find a way to achieve it.”
“It’s something that we don’t just do here, but we do it at the cafe, The Black Friar, and we’re going to do it going forward, opening more and more places.”
If you could describe how the approach is different between the two venues, what would you say?
“The spaces in The Black Friar allow us to do a lot more events; we obviously have a bigger outdoor area, so that leads to us being able to sell different areas for different events. We don’t have that as much here, and this is more of a neighbourhood, local pub, serving gastro-style food.
“The Black Friar we can go from events to weddings pretty seamlessly – we do a lot more there as there’s space for it and even more to come.”
They’ve even started doing a picnic basket offer. (Credit: The Manc Eats)
What is your favourite dish on the menu?
“We change the menu so often here (the Horse and Jockey) following the seasons, often changing a dish a week. However, right now my favourite is probably our lamb rump with a red pepper and harissa hummus with a hazelnut and sesame seed dhukka.”
And if you could sum up the food in three words, what would they be?
“Evolving, tasty and bold.”
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These two truly know what they’re doing with these restorations, and we can’t wait to experience what else they take over in the future.
Don’t believe us? Go on down and try it for yourself.
You can read our full review of the food and drink from when they first reopened the gorgeous suburban, village-style spot down below.
Emily Sergeant -
17th May 2022 
