Modern English: The Manc agency building digital stages for the world’s biggest stars
Since setting up over a decade ago, Andy Hirst’s business has blossomed into the go-to brand for digital work in the music sphere - amassing an envious collection of star-studded case studies.
Manchester’s reputation as a musical ‘oasis’ was cemented long before the city bred the superstars of the same name. This was the city that spearheaded a music scene so stirring, it transcended the charts and became a cultural movement.
Of course, that was a long time ago, now. Even the most ardent ravers still clinging to their bucket hats for dear life will surely confess that the heady days of Madchester and 90s rock ‘n’ roll are behind us and are never coming back.
But that doesn’t mean the planet’s greatest musicians have stopped turning to the city for inspiration. Sure, they might not look over to The Hacienda or Dry Bar for ideas anymore. But they do keep consulting a little office space in St John’s.
You might not know it, but down an unassuming side street in Manchester’s city centre, a small team of digital creatives are quietly spending their days assembling digital platforms for the biggest stars in music today.
It’s a place called Modern English.
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The Modern English team
Since setting up over a decade ago, Andy Hirst’s business has blossomed into the go-to brand for digital work in the music sphere – amassing an envious collection of star-studded case studies.
Modern English began in creative technology and digital production through music and ended up working for media agencies. The team fine-tuned their processes in line with the music industry boom and ultimately hit a groove.
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Previous work includes Facebook apps for Elbow, Kylie Minogue and a host of others, e-commerce stores for The Smiths and New Order, and an app for The Charlatans (who played a gig in the Modern English office to launch it), as well as playing a pivotal role for local businesses during the pandemic.
The agency hosted United We Stream alongside Mayor Andy Burnham and Warehouse Project founder Sacha Lord (raising funds for Nordoff Robbins charity in the process), whilst helping fresh brands get off the ground mid-pandemic; supporting The Blues Kitchen with a brand spanking new website.
Modern English founder Andrew Hirst
Proudly Mancunian the brand may be, but Modern English’s work goes far beyond the borders of the M60. Much business has spanned the Atlantic, incorporating a wide variety of digital production work for an ever-growing list of glitzy clients.
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Projects have ranged from working on facial recognition technology for pop star Dua Lipa, to live streaming gigs for Black Eyed Peas and Lil Simz, various Spotify and Apple Music connected apps for the likes of Britney Spears and The Beatles, to building a playlist discovery tool for Warner Music in NYC called Topsify.
The team steered an award winning virtual campaign to announce Foo Fighters’ world-stopping headline slot at Glasto in 2017, and last year collaborated with Capitol Music in LA and NASA to launch an award winning AI experience set to the music of Beck’s latest album ‘Hyperspace’.
More recently, Modern English launched the website for legendary group The Rolling Stones and their new flagship store on Carnaby Street. This was before collaborating with Sony Music on behalf of legendary singer-songwriter Alicia Keys, creating a bespoke URL to mark the 20th anniversary of the Grammy Award winner’s iconic debut album, Songs in A Minor.
The agency has also worked alongside Warner to launch the site for Use Hearing Protection – an exhibition which pays tribute to the early days of Factory Records and the era during which Manchester took on a new, iconic form.
Modern English have become one of Manchester’s best-known digital agencies
It isn’t just the work that’s continued flooding in, though. The accolades have kept coming, too. Modern English is pretty much a permanent fixture at the Prolific North awards every year nowadays, with Andy himself being listed in the 42 under 42 by Insider Media in 2019.
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Yet, despite all the big names and coveted trophies, Modern English has done “next to no PR” during its first decade in business. The brand’s reputation of delivering high-end projects at speed has spread mostly via word of mouth, snowballing with every passing week.
In the space of just a few years, the team have gone from getting “dribs and drabs of website and film work” to sharing office space with Pixies manager, doing work for Mick Jagger, and becoming mates with Mark Lanegan.
Quite the transition.
Naturally, the pandemic has presented a tough period for Modern English, as it has for almost every local business. But the future remains bright – with a number of secretive but “very exciting” projects apparently in the pipeline for 2021 and beyond.
These include a physical box set for a major artist, a 30th anniversary campaign for a world-renowned group, and a big AR project that could potentially be worth a staggering £1 million.
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“Moving ahead, we’ll be leaning more on the creative side of the business,” owner Andy explains.
“Modern English has always been about creating new firsts and never resting on your laurels. It’s that attitude that got us through the pandemic.
“We’re looking to do more groundbreaking creative work like we’ve done in the past, being as innovative and future-thinking as we can.”
It seems the agency is only destined to get bigger: both in structure and reputation.
When our little company started 10 years ago, one of the goals was to see Modern English’s name in Rolling Stone. That dream came true this week ⚡️
— Modern English Digital (@ModernEnglish) June 3, 2021
Madchester might always be recognised as the apex of music in the city. As a region, we may never be looked at in quite that way again.
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But to suggest Manchester is no longer the influence it once was is naive. Indeed, the city is still setting up soapboxes for the top talent just like it was 30 years ago. Sometimes in a digital way.
A little Mancunian agency called Modern English is rolling out an online red carpet for the planet’s creatives every single year. And millions are watching.
Manchester and music. There must be something in the water…
Inside Cat Cafe Manchester, as a dozen fluffy felines pounce into their new palace
Emily Sergeant
Cat Cafe Manchester will soon be ready to open the doors to its new home in the city centre, and we’ve got a sneak peak for you.
Get ready to meet your 12 new best friends.
Barton Arcade was already one of Manchester‘s most stunning buildings as it is, but now a dozen new fluffy felines have moved in too, taking over the old Classic Football Shirts site on Deansgate with climbing frames, scratch posts, cat trees, squishy sofas, and plenty (emphasis on the plenty) of ledges that are perfect for perching on.
You may remember that Cat Cafe Manchester was a beloved venue in the Northern Quarter, opening all the way back in 2016 before sadly having to close in 2021 following unavoidable economic struggles brought about by the pandemic.
But now they’re back, and they’re cuter than ever… you can absolutely take our word for it.
Cat Cafe Manchester is getting ready to open at the end of this month / Credit: The Manc Group
After announcing in January 2025 that they would be making a grand return to the city, the Cat Cafe staff have been spending the past year making sure their new home is perfect (purrfect… if you will) ready for the cats to begin moving in – which they have been doing over this past week, gradually being introduced to each other in intervals to make sure they all get on.
From Maine Coons Ottie and Heathcliff, and fluffy sisters Yumi and Yoki, to Uno the adventurous Bengal, beautiful Gracie the Ragdoll, and Emerson the proud British Shorthair, it’s clear to see that all 12 residents have been making themselves at home ready for the official opening on Saturday 30 May.
“Our mission is to make animal assisted therapy accessible on the high street,” Cat Cafe says in a mission statement on its website.
“We aim to support urban communities by offering inclusive, calm and relaxing spaces in what can be a busy, crowded and over-stimulating world. The purpose of Cat Cafe is to help people feel better.”
The 12 fluffy felines have all started making themselves at home / Credit: The Manc Group
All the cats are still considered kittens at this point, and they will be ready for retiring and settling down once they turn five.
And of course, let’s not forget the ‘cafe’ part of the Cat Cafe too.
When you book your one-hour time slot from £14 per person, you’ll also get unlimited free hot and cold drinks included in your ticket price, and be able to order from a menu that includes everything from toasted teacakes and bacon sandwiches, to paninis, cakes, and ice creams – with options for a variety of dietary requirements.
As well as the general admission – which is open to children aged 10 and over – Cat Cafe Manchester will also be offering adult-only sessions, child-friendly hours for those between the ages of four and nine, and will even host book clubs, film nights, and craft nights too.
Dedicated subsidised hours for the SEN community and their carers are now open to book, so they have the opportunity to attend on a weekly basis, and birthday packages, celebration packages, afternoon tea, and private hire are also available.
Cat Cafe Manchester officially opens on Saturday 30 May, and you can find out everything you need to know and book your slot to visit online here.
Featured Image – The Manc Group
Business
Dujour Bakehouse: yet more proof of why tiramisu and banana pudding are having ‘a moment’
Danny Jones
Banana pudding and tiramisu might be two of the biggest foodie phenomena around right now, and while each has a long history of its own, Greater Manchester’s fascination with them seems to be only just beginning, to the point where you have places like Dujour dedicated entirely to the duo.
Dujour Bakehouse, to give them their full name, is a story that started a few years ago, and whose latest chapter has seen them open up over at The Trafford Centre.
And upon paying our first visit, they had such a strong few hours that they were already running low on stock by the time we turned up.
Opening a simple stand within the Selfridges Foodall, the name might be a play on the French phrase for ‘of the day’, but make no mistake: this isn’t just here today and gone the next – they’re of the moment as these two ubiquitous desserts continue to dominate.
Popping up on the first floor of the large department store within the already giant collection of stores, Dujour is probably one of the smallest vendors within the entire shopping centre, but the somewhat unassuming yet classic-looking kiosk easily catches the eye.
In truth, it looks like a taste of France – what with the font and the striped canopy and signage that almost puts you in mind of a Parisian patisserie – and then you see the menu with just two items on it: banana pudding or tiramisu.
This makes for a relatively small operation, but the real fun is to be had with the toppings.
From all the sauces and toppings you’d usually expect with this sort of thing, to pretzels and even red velvet crumbs, this is about that extra little bit of decadence without going overboard.
There aren’t dozens of extras to choose from, so as to risk overindulging yourself and straying into sickly territory, but it easily satisfies any sweet tooth.
Being served in the takeaway, iced coffee-style cups also make it feel more grab-and-go, but don’t worry, the serving you get is plenty.
It’s also worth noting that this is very intentional, too; they have lots of experience running large-scale stuff, what with their dark kitchen in Bolton (where this all started back in November 2023) and their sadly short-lived setup in Leigh, but this feels like a conscious walk before running step.
They’ve clearly learned lots from both, and this latest venture does feel like it’s pitched perfectly, not only for the location but timing-wise, as well.
Yes, they may do way more at their OG unit, but this kiosk is very much capitalising on the ever-increasing craze and is already proving a hit even just with busy shoppers passing by.
Like with any trend, some people can’t stomach that saturation of a market, but we can safely say this Selfrigdes stand is one, well, we can more than comfortably stand.
If this sort of thing is right up your street, you’ll also be glad to know that they do wholesale and delivery across the region.
Once again, only a short trip out of the city centre or an easy option when you’re spending the day out shopping, this serves as yet another reminder that you should always venture out to the boroughs and find out what else Greater Manchester has on offer.
For instance, Rochdale Food and Drink Festival returns once again at the end of May to mark 10 years of the annual street eats celebration.
The Manc -
7th July 2021 
