A popular local bakery has justified a small price hike on its bakes by sharing the staggering jump in the price of basic ingredients.
In a refreshingly honest and transparent statement, Long Boi’s Bakehouse in Levenshulme informed customers that there have been price increases of up to 255% on essentials like flour, butter and chocolate.
They pleaded for understanding from their customers and said that running a business is ‘hella crazy’ right now.
The bakery, which was recently named one of the best in the UK by the Good Food Guide, has been inundated with similar comments from other bakeries which make you wonder how any independent is surviving at the moment.
Long Boi’s chose to address the small rise in their prices directly to their customers, with a ‘quite frankly depressing AF read’.
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They shared real examples of price increases, including a 122% price jump on butter (from £39 to £86.95); a 232% increase on the price of dark chocolate (from £56.24 to £186.67); and a mind-blowing hike of 255% on cheddar cheese (£17.08 to £60.48).
Even the price of flour – obviously, an essential ingredient for any bakery – has gone up from £10.20 to £25.60, a 151% increase.
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Those prices all show how rapidly costs have risen in the five years since the Covid pandemic and subsequent economic turmoil.
Long Boi’s Bakehouse said they ‘can’t believe chocolate was ever that cheap’ in hindsight, and stressed that there are also financial issues around energy prices, and ensuring that their nine staff members are paid above Living Wage.
Long Boi’s Bakehouse in Levenshulme. Credit: The Manc Group
Long Boi’s Bakehouse said: “A few of the eagle eyed amongst you might’ve noticed that we upped all of our prices in the bakery as of Tuesday, and just wanted to do a little post to a) publicly acknowledge that (don’t want you all to think we’re being sneaky) & b) explain why.
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“Tbh I don’t think it’ll be news to any of you that the cost of everything has gone WILD, but I thought I’d write up some actual examples of the changes in ingredient prices since we opened – swipe for quite frankly a depressing AF read.
“I actually can’t believe chocolate was ever that cheap, what a time to be alive!!! BASICALLY, combine this with soaring energy prices, wanting to use only the best stuff in our bakes, and making sure NINE 💖 lovely staff are paid above Living Wage as standard (maybe the most important bit!!) – means that raising our prices slightly was the only way to keep on top of this balancing act.
“Really hope you can all understand! Running a business is hella crazy right now, big love to all our fellow independents going THROUGH it.”
One customer replied: “Happy to pay the extra but shocked for you at the increases your side – very useful post to see how things are changing and how this affects small businesses.”
Another wrote: “Thanks for putting this together for customers to see! It’s a bit mad init!!!”
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There are similar stories from struggling independents right across the country who have lent their voices to Long Boi’s statement.
Albie’s, a popular coffee shop over in Sheffield, said: “We actually thought we were going mad when I said butter used to be under £40 – I had to check old price lists to make sure I in fact wasn’t going bonkers!!
“Hard to imagine how we’ve even come through these last 5 years. Lots of flat whites. Love the transparency. The info in black and white really hits home even for those of us that are paying it too!”
And Big Bear Bakery up in Glasgow wrote: “Never seen trading conditions like this been baking for 18 years and in hospitality for 30. The latest NI contributions are the final nail!”
Coosh in Nottignham commented: “The increase in chocolate prices was eye watering.”
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Did you have any idea just how expensive ingredients have become? If only the bigger brands would be as transparent as Long Boi’s Bakehouse.
Inside The Head of Steam as huge new pub opens in Northern Quarter
Daisy Jackson
The Northern Quarter has a brand-new pub, as The Head of Steam moves into the city centre.
The craft beer brand has taken over what was formerly Cottonopolis (and then briefly the Lamb of Tartary), completely transforming the historic Grade II-listed space.
The Head of Steam has added a huge central bar into the building, surrounded by cosy booths and bar tables, plus six screens showing live sports.
There’s augmented reality darts and a photo booth, plus a VAST range of beers behind the bar, all packed into this 2,800 sq ft space in the heart of the city.
Expect 30 lines (24 keg and 6 cask) of beers, including The Head Of Steam’s own British-brewed range and an extensive selection of Belgian favourites.
And on the food menu, you’ll find USA-style smash burgers and a gigantic sharing platter of sides, from Salford street food favourite That Burger Place – previously named among the top burger joints in the UK.
To celebrate its launch – and to kick off its arrival into the city centre in style – The Head of Steam will be giving away 1,995 free pints.
Craft beer fans will have the chance of winning a free pint of the Head of Steam’s own IPA, Lager, or Gold.
That Burger Place platterThe mozzarella slabBeer and wine flight at The Head of SteamThe Head of Steam in the Northern Quarter
If beer’s not your thing, there’s also a cocktail menu, premium spirits range, and wine list – plus the option to order a beer or wine flight for the beer-curious.
The Head of Steam is set to open later this week, its 16th venue nationwide and second in Greater Manchester.
David Scott, Retail Director at The Head of Steam, said: “We’re incredibly proud to confirm our opening date in the Northern Quarter – it’s one of the most vibrant areas in Manchester and the perfect place to bring our craft beer community together.
“With some fantastic West Coast beers on offer, partnering with That Burger Place, a food brand who share that love for bold West Coast flavours, just made perfect sense.”
Ryan McDermott, Co-Owner of That Burger Place, added: “We’ve always loved The Head of Steam brand. I grew up in pubs as my parents ran several sites, so hospitality has always been in my blood.
“When the opportunity came to bring That Burger Place into The Head of Steam, it was a no-brainer. Working with the team feels like a perfect match, and we can’t wait to share our burgers with Manchester city centre for the first time.”
To sign up for a chance to claim a free pint when The Head Of Steam opens in the Northern Quarter on Friday 28 November, head HERE.
Global sensation Eggslut is FINALLY coming to Manchester
Danny Jones
After waiting what feels like a lifetime, worldwide viral sensation Eggslut is at long last coming to Manchester city centre.
Cracking news (sorry not sorry).
Honestly, there aren’t many big-name food chains that we’ve been waiting to arrive in Manchester longer than Eggslut, which started as little more than a food truck in LA and has gone on to become a truly global giant in the culinary scene.
Set to pop up at Centurion House over on Deansgate, which backs onto Lincoln Square, Eggslut is scheduled to make its Manchester debut very soon.
Literally drooling at the mere thought more than those drips. (Credit: Publicity pictures)
I mean, LOOK at it. Class, just class…
Aiming to launch in the new year, Manc foodies who have been clamouring for the brand’s arrival for more than a decade now will soon be able to get their chops around fan favourites and internet-famous items like the ‘Fairfax’ and ‘Gaucho’ sandwiches, as well as the standard but signature ‘Slut’.
Oh, and yes: having tried various parts of the menu down in London, we can assure you they are just as naughty as they sound – especially those truffle hash browns and those new dippy French toast sticks, which we cannot wait to sample for ourselves.
The video of founder Alvin Cailan talking us through the story behind Eggslut and the secret ‘off-menu’ special order that was so good that people just couldn’t stop forcing it into the mainstream is still one of our most-watched videos of all time.
Not only is this the eighth UK location, but Manchester will also be the first venue in the country outside of the capital.
With the first CGIs of the space having now been shared with the ravenous masses, we confirm it is set to take the place of the existing Starbucks site at the base of the Bruntwood SciTech building.
You can see more down below:
Credit: Supplied
Head of Operations at Eggslut, Pedro Ribeiro, says of the impending opening: “Manchester has been crying out for an Eggslut for too long, and we were only too happy to make that dream a reality.
“The city is the perfect place to bring our kind of breakfast to a brand new area of the UK, and we cannot wait to join such a fast-paced and buzzing food scene.”
Matt Pazos, as for Bruntwood SciTech‘s Retail Commercial Manager, Matt Pazoz, he commented on them taking up residence here: “We’re delighted to be welcoming the first Eggslut outside of London to Manchester and can’t wait for the team to crack open their doors on Deansgate.
“The brand has built a cult following thanks to their delicious chef-driven comfort food, and we know that it will fast become a go-to spot for businesses based in Centurion House as well as locals and visitors to the city.”
Coming to a mouth near you by the end of January 2026.
Daisy Jackson -
5th April 2025 
