A popular local bakery has justified a small price hike on its bakes by sharing the staggering jump in the price of basic ingredients.
In a refreshingly honest and transparent statement, Long Boi’s Bakehouse in Levenshulme informed customers that there have been price increases of up to 255% on essentials like flour, butter and chocolate.
They pleaded for understanding from their customers and said that running a business is ‘hella crazy’ right now.
The bakery, which was recently named one of the best in the UK by the Good Food Guide, has been inundated with similar comments from other bakeries which make you wonder how any independent is surviving at the moment.
Long Boi’s chose to address the small rise in their prices directly to their customers, with a ‘quite frankly depressing AF read’.
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They shared real examples of price increases, including a 122% price jump on butter (from £39 to £86.95); a 232% increase on the price of dark chocolate (from £56.24 to £186.67); and a mind-blowing hike of 255% on cheddar cheese (£17.08 to £60.48).
Even the price of flour – obviously, an essential ingredient for any bakery – has gone up from £10.20 to £25.60, a 151% increase.
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Those prices all show how rapidly costs have risen in the five years since the Covid pandemic and subsequent economic turmoil.
Long Boi’s Bakehouse said they ‘can’t believe chocolate was ever that cheap’ in hindsight, and stressed that there are also financial issues around energy prices, and ensuring that their nine staff members are paid above Living Wage.
Long Boi’s Bakehouse in Levenshulme. Credit: The Manc Group
Long Boi’s Bakehouse said: “A few of the eagle eyed amongst you might’ve noticed that we upped all of our prices in the bakery as of Tuesday, and just wanted to do a little post to a) publicly acknowledge that (don’t want you all to think we’re being sneaky) & b) explain why.
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“Tbh I don’t think it’ll be news to any of you that the cost of everything has gone WILD, but I thought I’d write up some actual examples of the changes in ingredient prices since we opened – swipe for quite frankly a depressing AF read.
“I actually can’t believe chocolate was ever that cheap, what a time to be alive!!! BASICALLY, combine this with soaring energy prices, wanting to use only the best stuff in our bakes, and making sure NINE 💖 lovely staff are paid above Living Wage as standard (maybe the most important bit!!) – means that raising our prices slightly was the only way to keep on top of this balancing act.
“Really hope you can all understand! Running a business is hella crazy right now, big love to all our fellow independents going THROUGH it.”
One customer replied: “Happy to pay the extra but shocked for you at the increases your side – very useful post to see how things are changing and how this affects small businesses.”
Another wrote: “Thanks for putting this together for customers to see! It’s a bit mad init!!!”
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There are similar stories from struggling independents right across the country who have lent their voices to Long Boi’s statement.
Albie’s, a popular coffee shop over in Sheffield, said: “We actually thought we were going mad when I said butter used to be under £40 – I had to check old price lists to make sure I in fact wasn’t going bonkers!!
“Hard to imagine how we’ve even come through these last 5 years. Lots of flat whites. Love the transparency. The info in black and white really hits home even for those of us that are paying it too!”
And Big Bear Bakery up in Glasgow wrote: “Never seen trading conditions like this been baking for 18 years and in hospitality for 30. The latest NI contributions are the final nail!”
Coosh in Nottignham commented: “The increase in chocolate prices was eye watering.”
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Did you have any idea just how expensive ingredients have become? If only the bigger brands would be as transparent as Long Boi’s Bakehouse.
The viral factory in Oldham that sells £2 Colin the Caterpillar cakes
Thomas Melia
A factory in Oldham has gone viral online after sweet fiends discover they sell ‘Colin the Caterpillar’ cakes for less than half price.
There are some things that just go hand in hand: a brew and a biscuit, peanut butter and jelly and Brits and their crazy obsession with a character chocolate cake from M&S called Colin the Caterpillar.
Since hitting the shelves in 1990, more than 15 million Colin the Caterpillars have made their way from supermarket shop floor to our sweet-treat-awaiting plates.
Who would’ve ever guessed that the home to this cheeky chappy, who M&S have made their unofficial mascot (after Percy Pig, of course), has been crafted and created right here in Oldham?
The utterly delicious Colin the Caterpillar cake which you can get for £2 at Park Cakes.The shelves at Park Cakes are stacked with Colins and Connies.Credit: The Manc Eats
Established in 1937, The Park Cake Bakeries – or just Park Cakes, colloquially – has been serving up this critter-inspired cake for over 30 years, and savvy shoppers have flocked to their factory shop to get their hands on some very sweet savings.
There’s a whole range of cakes on offer at this Oldham dessert factory shop, including slabs, sponges, loaves and even sweet pies too.
Whether you’re a firm believer that the birthday person deserves all of Colin’s white-choc face or you precisely cut it up so everyone gets some, Park Cakes has the solution, selling bags of the character’s chocolatey face so you can have one all to yourself.
The cake isn’t the only thing that leaves a sweet taste in your mouth, as the prices will too. Colin the Caterpillar, who normally retails for just under a tenner, is sold for around £2 at this Oldham factory shop.
It’s always the ones that look unassuming, isn’t it?
Alongside producing one of the most adored cakes in the UK, they’re also responsible for lots more of your favourite supermarket sweet treats, and we’re definitely not complaining.
You can let your sweet tooth go wild in this factory shop as they sell everything from rainbow birthday cakes to sticky toffee puddings.
There’s so much on offer too, how about a giant bag packed to the brim with misshapen golden flapjacks that’ll last you over a week and cost you less than a fiver? Sounds like a plan to me.
If you haven’t had enough of your Easter chocolate fix, why not trek over to Oldham and stock up on even more chocolate and sweet treats? Trust us, there’s plenty to choose from.
Park Cakes factory shop can be found on Ashton Road in Oldham and is open from 10am-4pm, so go and grab yourself a seriously sweet deal before everyone else beats you to it.
Mini Colins, small in size but still packed with all that chocolatey goodness.Flapjacks and cookie dough bites are just some of the wonderful treats you might be able to get hold of.Credit: The Manc
Featured Images — The Manc Group/Adam Higgin (via Facebook)
Eats
Kobbie Mainoo shouts out more of his favourite food spots in Manchester
Danny Jones
Man United star Kobbie Mainoo is back putting people onto his favourite places to eat in Manchester, and judging by his picks, he doesn’t just know football – he knows his food spots too.
The Stockport-born footballer turned 20 years old this month, and as well as celebrating leaving his teens with that impressive goal in the comeback against Lyon, the Manchester United midfielder was met with a birthday cake by his club, along with a fun little game of 20 questions.
Sharing the short but insightful Q&A, in which the number 37 dove into his favourite parts of matchdays, the best birthday gift he’s ever received, as well as the tried and tested dream dinner guest lineup.
Naming a very sporty trio of Mike Tyson, Michael Jordan and Jon Jones, the only logical next step was to ask him where his favourite places to eat around Manchester were, to which he answered…
That’s right, spotlighting a personal favourite of ours, the first Manc venue on his list was Pho Cue, the authentic family-run Vietnamese spot known for great value, top-quality street food such as their big hitter bánh mìs, as well as big queues every lunchtime.
If you don’t know already, then get to know.
As you can see, the second place he mentioned with the booked-up-till-kingdom come Onda Pasta Bar, which went viral for its ‘Tiramisu drawer’ last year and opened their first proper restaurant back in June.
Since then, it’s fair to say it’s more popular than ever and you’re lucky to get a table; if you, however, you’ll be treated to some of the most luxurious and indulgent pasta not just in Manchester but probably anywhere in the country, if you ask us.
These latest shout-outs come after Mainoo famously put Salford’s culinary kings, Burgerism, on the nationwide map after name-dropping them in his British GQ interview in November 2024.
You can watch the full thing HERE, but you already know the biggest takeaway from that chat, quite literally: the boy knows his burgers.
Kobbie is actually just one of several famous faces to have proclaimed Burgerism as the best in the business, at least in Greater Manchester of late.
Not only have British influencers Ollie Ball and Jacob Pasquill now become seemingly regular presenters on their social media, but online content creator turned boxer and WWE star Logan Paul also visited the beloved burger joint and reviewed it during a recent visit to the UK.
We’ll confess we’re more likely to take the local lad’s word on board over the bloke who used to make Vines, but it’s just yet more proof that the Manc food scene is top tier.
Come on, just look at the state of these selections:
Not a bad little spread there, Kobb… (Credit: The Manc Eats)
We’re not sure how much of this stuff Mainoo is allowed on the diet sheet, but we can at least confirm that Kobbie knows his Manchester food, and as far as favourites go, we might just stand a chance of becoming best friends yet.
Happy birthday to a young man with a very bright future and hopefully a very active metabolism.
Daisy Jackson -
5th April 2025 
