A new campaign is being launched to stop no-shows at restaurants – which cost the hospitality sector a devastating £16bn per year.
Statistics show that 25 per cent of people who book tables online do not turn up for their reservations.
The new #NOMORENOSHOWS campaign, launching on Thursday (July 16) has been designed to halt this from happening as restaurants and bars struggle to get back on their feet.
Hospitality has had to make numerous sacrifices to reopen in the current climate, cutting capacity to ensure social distancing measures and serving limited menus with fewer staff.
According to hospitality recruitment consultancy, Sixty Eight People, just a small number of no shows may now be the difference between business success or failure.
Antonia Lallement from Gusto Italian has joined forces with this organisation to unveil the #NOMORENOSHOWS campaign in Greater Manchester; aiming to spread awareness and change behaviour.
Abi Dunn, founder of Sixty Eight People, explained: “Our beloved hospitality industry is fighting for its life after the catastrophic events of the last three months. We are slowly getting back on our feet but let’s be blunt – with already reduced capacity we simply won’t survive if the current level of no shows continue.
“British people tend to feel embarrassed about cancelling. We want to say it’s OK to cancel, in fact you’re helping us out! In no other area of business is it acceptable to renege on a contract in this way. We have to change the way people behave and the notion that no shows are acceptable.
“Greater Manchester is a metropolis of bars, dining, coffee hang outs, gastronomic delights and nights to remember. Please help them all stay open!”
The movement starts with a social media ‘thunderclap’ on Thursday 16 July at 10am and hopes to reach as many potential customers across the region as possible – making the process of cancelling tables in advance “as natural as leaving a tip for good service.”
Hospitality leaders, operators and employees will be posting the #NOMORENOSHOWS tile on Instagram, calling on their own network of customers, family and friends to share the image, too.
The #NOMORENOSHOWS encourages customers to embrace a simple philosophy:
The campaign has already gained support from the region’s hospitality leaders, including CEO of Northern Restaurant & Bar Manchester, Thom Hetherington.
Thom said: “A ‘one-size fits all’ approach of deposits or similar won’t work for every restaurant, and the brilliance of this campaign is that it isn’t prescriptive, it leaves spaces for individual operators to put their own processes in place.
“‘No showing’ has to become socially and morally unacceptable behaviour amongst diners everywhere. It damages businesses and can cost peoples’ jobs, and no one should want to have that on their conscience.
“With a large but close-knit hospitality industry, including some very powerful voices, I think Manchester is perfectly placed to lead the charge with a campaign for no more no shows.”
Sacha Lord, Night Time Economy Adviser for Greater Manchester is also behind the campaign.
“We already know how tight margins are with restaurants, but sadly over the last couple of weeks, many operators are reporting no shows on bookings,” he commented.
“With the sector already on it’s knees, we need to support the industry and help wherever we can.
“If you want to cancel your booking, that’s totally fine, but please let the restaurant know, the earlier the better, so that they can rebook your table.”
Recent viral tweets from well-known Manchester operators have also emphasised the need for action.
Anyone wishing to show their support for the sector and receive the tile and message ahead of Thursday should email [email protected] or DM any of Sixty Eight People on Twitter, Facebook or Instagram.
The Manc is helping local businesses and venues get back on their feet after lockdown with our #BuzzingToBeBack campaign – offering as much support and exposure for Manchester hospitality as possible.
Read more about what we’re doing for the industry here.
Eats
Local brewery J.W. Lees is helping bring back Manchester’s beloved Boddingtons beer
Danny Jones
Greater Manchester, it’s time to rejoice in the return of a cask king, as Boddingtons is coming back in a big way and local brewery J.W. Lees is helping spearhead the revival.
The famous ‘Cream of Manchester’ has slowly dripped away over the decades, being found in fewer places by the year, though some holdouts have remained.
Fortunately, those who are truly passionate about Boddingtons and their love for the delicious golden ale haven’t waned over the years, helping keep it alive on keg in the few Manc pubs still serving it.
But while it was the Keg that kept Boddingtons alive, now, thanks to the native brewers, beer brand and pub chain, the popular beer is being given a fresh start back in its native home of a cask. By’eck – it’s back…
They’re hoping to make sights like this a thing of the past.More of this, please.(Credit: The Manc Eats)
Teaming up with the global Budweiser Brewing Group (BBG), which will now oversee the resurrection of the modern-day ‘Boddies’, J.W. Lees will be bringing the cask ale back to the masses.
Just in time for cosy, autumnal nights in the pub, no less.
Planning to reintroduce it in their pubs across the region, before hopefully taking on the North West and beyond, they’re promising to make it “smoother, creamier, and brewed closer to home than ever before.”
It seems fitting that Lees (founded in 1828) should be entrusted with one of our oldest beers in Boddingtons, which dates back to 1778 and went on to become not just one of the biggest beer brands in the UK but also one of the first to be canned and mass-produced on the shelves across the country.
To toast the return and impending supremacy of Boddies, J.W. Lees Albert Square pub, Founder’s Hall – which replaced the old Duttons when it opened last year – is even hosting a party to celebrate its comeback, featuring some of the very first of the new pints to be poured to the public on 23 September.
This isn’t just a reboot; the new and improved Boddies brand comes with a new 4.0% ABV recipe, looking to join the lineup of premium British ales.
William Lees-Jones, Managing Director J.W. Lees, said: “When I joined JW Lees in 1994, Boddingtons was ‘The Cream of Manchester’ and we were in awe of their position in leading the cask beer revolution.
“We are planning to put Boddingtons back where it rightly deserves to be as one of the leading premium UK cask beers, particularly in our heartland of the North West.
“We also look forward to working with Budweiser Brewing Group with their portfolio of market-leading lagers and premium packaged beers in our pubs.”
Historic Manchester pub issues apology for ’embarrassing’ toilets and asks for support
Daisy Jackson
One of Manchester’s most iconic pubs, Mr Thomas’s Chop House, is finally undergoing a major upgrade after admitting its building has become an ’embarrassment’.
The historic Cross Street boozer has shared a public apology for the ‘deteriorating’ state of its stunning building.
Mr Thomas’s Chop House is now pleading for support from punters as it undergoes the weeks-long scheme of improvements.
Visitors will find a reduced menu while renovations are taking place.
The pub said that it’s aware that the Grade II-listed pub has been in need of improvement for a while, but explained these works have been hampered by leasing issues.
Mr Thomas’s Chop House explained that it’s been ‘existing on over 30 short-term lease extensions for 8 years while our landlords negotiated with the superior landlord’.
It’s left them unable to invest into the building – until now.
The pub will be adding brand-new toilets downstairs (they said the old ones were ‘an embarrassment’), as well as improving the kitchens and adding a new beer cellar.
In their statement, Mr Thomas’s Chop House said: “First of all, we owe you, our loyal customers, an apology.
Mr Thomas’s Chop House is undergoing a refurb
“Over the past few years bits of our stunning building have deteriorated. The toilets have become a bit of an embarrassment. We are sorry.
“The fact is, we (The Victorian Chop House Company) have been existing on over 30 short-term lease extensions for 8 years while our landlords negotiated with the superior landlord.
“As a result of this uncertainty we haven’t been able to invest into the fabric of the building.
“But now the wait is finally over. And together with our landlords we are finally beginning a scheme of renovations which will return Tom’s to the state it should be in!”
Work began last week and is expected to last for around three weeks.
They also wrote: “Things will be slightly different but we are so excited. Please help us stay afloat while we work to restore Tom’s.”
The Manc -
14th July 2020 
