A new campaign is being launched to stop no-shows at restaurants – which cost the hospitality sector a devastating £16bn per year.
Statistics show that 25 per cent of people who book tables online do not turn up for their reservations.
The new #NOMORENOSHOWS campaign, launching on Thursday (July 16) has been designed to halt this from happening as restaurants and bars struggle to get back on their feet.
Hospitality has had to make numerous sacrifices to reopen in the current climate, cutting capacity to ensure social distancing measures and serving limited menus with fewer staff.
According to hospitality recruitment consultancy, Sixty Eight People, just a small number of no shows may now be the difference between business success or failure.
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Antonia Lallement from Gusto Italian has joined forces with this organisation to unveil the #NOMORENOSHOWS campaign in Greater Manchester; aiming to spread awareness and change behaviour.
Abi Dunn, founder of Sixty Eight People, explained: “Our beloved hospitality industry is fighting for its life after the catastrophic events of the last three months. We are slowly getting back on our feet but let’s be blunt – with already reduced capacity we simply won’t survive if the current level of no shows continue.
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“British people tend to feel embarrassed about cancelling. We want to say it’s OK to cancel, in fact you’re helping us out! In no other area of business is it acceptable to renege on a contract in this way. We have to change the way people behave and the notion that no shows are acceptable.
“Greater Manchester is a metropolis of bars, dining, coffee hang outs, gastronomic delights and nights to remember. Please help them all stay open!”
The movement starts with a social media ‘thunderclap’ on Thursday 16 July at 10am and hopes to reach as many potential customers across the region as possible – making the process of cancelling tables in advance “as natural as leaving a tip for good service.”
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Hospitality leaders, operators and employees will be posting the #NOMORENOSHOWS tile on Instagram, calling on their own network of customers, family and friends to share the image, too.
The #NOMORENOSHOWS encourages customers to embrace a simple philosophy:
The campaign has already gained support from the region’s hospitality leaders, including CEO of Northern Restaurant & Bar Manchester, Thom Hetherington.
Thom said: “A ‘one-size fits all’ approach of deposits or similar won’t work for every restaurant, and the brilliance of this campaign is that it isn’t prescriptive, it leaves spaces for individual operators to put their own processes in place.
“‘No showing’ has to become socially and morally unacceptable behaviour amongst diners everywhere. It damages businesses and can cost peoples’ jobs, and no one should want to have that on their conscience.
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“With a large but close-knit hospitality industry, including some very powerful voices, I think Manchester is perfectly placed to lead the charge with a campaign for no more no shows.”
Sacha Lord, Night Time Economy Adviser for Greater Manchester is also behind the campaign.
“We already know how tight margins are with restaurants, but sadly over the last couple of weeks, many operators are reporting no shows on bookings,” he commented.
“With the sector already on it’s knees, we need to support the industry and help wherever we can.
“If you want to cancel your booking, that’s totally fine, but please let the restaurant know, the earlier the better, so that they can rebook your table.”
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Recent viral tweets from well-known Manchester operators have also emphasised the need for action.
Anyone wishing to show their support for the sector and receive the tile and message ahead of Thursday should email [email protected] or DM any of Sixty Eight People on Twitter, Facebook or Instagram.
The Manc is helping local businesses and venues get back on their feet after lockdown with our #BuzzingToBeBack campaign – offering as much support and exposure for Manchester hospitality as possible.
Read more about what we’re doing for the industry here.
Eats
The Franco Manca ‘pizza run’ explained – it involves freebies
Danny Jones
If you’ve been wondering why you’re seeing a lot of free pizza lately – especially among any of your mates that happen to be runners – but just hadn’t bothered to actually ask, we’re here to explain the current Franco Manca pizza ‘run trend’.
And yes, we were the foolish ones enough to have not quizzed any of our jogging chums until now, meaning we’ve missed out on more money and free pizza. Sigh.
Nevermind, though, because at least we spotted it before the end of the month (this being Franco Manca’s main January deal), and we dare say that now you’ve heard about it, you’ll see plenty others popping up on social media with their free slices.
That’s right, it may be a very thin slice with a very long and thin slice, but that is as much of a pizza slice outline as we needed to qualify for the current deal.
Yes, we’re aware that the actual pepperonis on ours are more square than most – listen, we did our best, and we’ve certainly seen people pulling off better overall shaped pizzas than us; that’s part of the fun/and or challenge.
For instance, we didn’t mean for our picture to come out with one long crust running down either…
So, how does it work, you ask? Well, it’s quite simple, to be fair. All you have to do is run a pizza-shaped route (any pizza shape works, by the way), map your route on the likes of Strava or Apple Fitness, etc., then show your creation at your nearest and claim a quid off for every kilometre you run.
As advertised on the ‘Map My Pizza Run’ page on their website, the aim isn’t about putting pressure or hitting a strict target; you simply get rewarded the longer you go.
Here’s a handy example from a local running content creator for you:
In our case, we joined up with native run club, Manchester Road Runners, for one of their regular social ‘SLRs’ (Sunday Long Run), chalking off 19km, which meant £19 off your next pizza – i.e. FREE and then some, baby.
Not only did the local group give themselves the perfect motivation as part of their training for the 2026 Manchester Marathon, but we also found that the steadier, chatty pace was super helpful for getting through the whole thing.
There are some stipulations, such as not being used in conjunction with any other offer, one pizza map being valid per person, and the route has to have been run in January. You can find the full terms and conditions HERE.
Oh, and technically, you can do it however you like: run, walk, cycle – you name it. Other than that, we’ve pretty much given you all the info you need to know, so go and get yourself some free pizza.
Northern bakery with Greater Manchester pop-up fires back perfectly at ‘bigots’
Danny Jones
All of us were no doubt hoping to start off 2026 on a completely positive footing, but we were gutted to see some of the messages and comments received by cult Northern favourites, Finch Bakery – still, at least they responded in a pitch-perfect way.
Who doesn’t love a good comeback?
In case you haven’t seen the story yet, Lancashire-born independent business Finch Bakery were met with a series of what they have quite rightly dubbed as “ill-educated, bigoted conversations” with a number of users on social media over flagging that lots of their food is halal-friendly.
Surely just a bonus and therefore a good thing across the board, right? Well, you would think so, but unfortunately, the beloved indies were still somehow met with backlash.
Sharing their reaction in the caption to this post, sharing a glimpse at some of the remarks they received, Finch Bakery wrote: “Just in case anyone was wondering why we’re halal-friendly: we have Muslim friends. We want to be inclusive.
“Everyone deserves to be able to shop where they want based on dietary requirements, whether that’s for religious or cultural reasons, allergy or intolerance purposes, sensory reasons, or digestive disorders.
“And we will continue to try and provide a selection for all of these people as long as it’s safe for us to do so (like our lack of a GF kitchen means we cannot provide gluten-free items). It also makes business sense to try to cater to as many people as possible.
“If you’re going to slide into an inclusive business’ DMs and then immediately block them, don’t think I won’t come for you. Yes, I’m 34. Yes, I’m a mum of 2. Yes, I’m a grown-up (apparently).”
The response to the messages, which left the team and countless others among their customer base ‘rolling their eyes’, continues: “You don’t have to agree with something to respect someone’s choices. Especially when we’re not adding any meat products into our brownies.
“We will and always will be inclusive for a wider group of people, and we are proud to be halal-friendly. If you don’t like it. Please unfollow.” Well said, guys.
The bakery itself was founded by two twin sisters, Rachel and Lauren Finch, who are now approaching more than a decade of success since opening their first proper location in Great Harwood near Blackburn. They now have pop-ups as part of the Selfridges chain.
We also enjoyed how they used it as an opportunity to simply show more of their stunning menu, which – while not fully Halal Certified – has extensive disclaimers and signposting towards what is appropriate for different diets.
Many of those individuals in question are said to have unfollowed the brand on Instagram; however, their hundreds of thousands of fans across the North West and online have sent plenty of love and praise for how they handled the situation, not to mention respecting other cultures and life choices.
If you want to show your support for a brand doing things right, which also happens to be bloody delicious, go and try some of their brilliant bakes at their site in The Trafford Centre.
The Manc -
14th July 2020 
