Eats
Northern bakery with Greater Manchester pop-up fires back perfectly at ‘bigots’
Expertly done.
Danny Jones -
15th January 2026 
All of us were no doubt hoping to start off 2026 on a completely positive footing, but we were gutted to see some of the messages and comments received by cult Northern favourites, Finch Bakery – still, at least they responded in a pitch-perfect way.
Who doesn’t love a good comeback?
In case you haven’t seen the story yet, Lancashire-born independent business Finch Bakery were met with a series of what they have quite rightly dubbed as “ill-educated, bigoted conversations” with a number of users on social media over flagging that lots of their food is halal-friendly.
Surely just a bonus and therefore a good thing across the board, right? Well, you would think so, but unfortunately, the beloved indies were still somehow met with backlash.
Sharing their reaction in the caption to this post, sharing a glimpse at some of the remarks they received, Finch Bakery wrote: “Just in case anyone was wondering why we’re halal-friendly: we have Muslim friends. We want to be inclusive.
“Everyone deserves to be able to shop where they want based on dietary requirements, whether that’s for religious or cultural reasons, allergy or intolerance purposes, sensory reasons, or digestive disorders.
“And we will continue to try and provide a selection for all of these people as long as it’s safe for us to do so (like our lack of a GF kitchen means we cannot provide gluten-free items). It also makes business sense to try to cater to as many people as possible.
“If you’re going to slide into an inclusive business’ DMs and then immediately block them, don’t think I won’t come for you. Yes, I’m 34. Yes, I’m a mum of 2. Yes, I’m a grown-up (apparently).”
The response to the messages, which left the team and countless others among their customer base ‘rolling their eyes’, continues: “You don’t have to agree with something to respect someone’s choices. Especially when we’re not adding any meat products into our brownies.
“We will and always will be inclusive for a wider group of people, and we are proud to be halal-friendly. If you don’t like it. Please unfollow.” Well said, guys.
The bakery itself was founded by two twin sisters, Rachel and Lauren Finch, who are now approaching more than a decade of success since opening their first proper location in Great Harwood near Blackburn. They now have pop-ups as part of the Selfridges chain.
We also enjoyed how they used it as an opportunity to simply show more of their stunning menu, which – while not fully Halal Certified – has extensive disclaimers and signposting towards what is appropriate for different diets.
Many of those individuals in question are said to have unfollowed the brand on Instagram; however, their hundreds of thousands of fans across the North West and online have sent plenty of love and praise for how they handled the situation, not to mention respecting other cultures and life choices.
If you want to show your support for a brand doing things right, which also happens to be bloody delicious, go and try some of their brilliant bakes at their site in The Trafford Centre.
Read more:
- A restaurant dedicated to all things truffle is opening in the Northern Quarter
- Where to find the best vegan and veggie restaurants in Greater Manchester
- Costa finally jumps on the matcha hype after customer demand with new winter menu
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Featured Images — Finch Bakery (via Instagram)/The Manc Group
