Food & Drink

Iceland is bringing back its 1p veg deal ahead of Christmas

Iceland has slashed the price of its fresh vegetables in the run up to Christmas

Georgina Pellant - 21st December 2022

Budget supermarket chain Iceland has revealed it is bringing back its 1p veg deal this month, helping customers to make a saving ahead of the holidays.

On Wednesday 21 December, the supermarket will be selling off all of its veg at a reduced cost – offering a lifeline to those who are feeling the crunch of the cost of living emergency.

However, the super cheap vegetables are only discounted online – not in store – which means that fresh vegetable savings are only available this week to customers who use Iceland’s website to place an order.

It means that shoppers can pick up all their festive trimmings, including Iceland Brussels Sprouts (900g) and Iceland Carrots (600g) now for just 1p each in the sale, making their Christmas Day celebrations cheaper.

All of Iceland’s fresh and frozen vegetables that are priced at £1 will be available for just 1p when shoppers buy three packs online.

Customers can put three packs of vegetables in their online basket when doing their weekly shop, entering the code THREEVEG at the checkout to receive the discount.

Shoppers that spend £40 or over online are eligible to receive free next day delivery for their order.

The sale takes place on Wednesday 21 December. All fresh vegetables included in Iceland’s offer will have ‘Best Before’ dates that fall after Christmas Day to ensure they’re fresh and ready for the big day.

Richard Walker, Managing Director at Iceland, said: “Christmas is a special time for families across the UK and given the pressure that the cost-of-living crisis is having on households this year, we’re delighted to support our customers by cutting costs on their festive feasts.”