Anyone hoping to put on the kind of rollicking, rip-roaring party that gets the crowd on its feet can always turn to one dependable event for inspiration: Bongo’s Bingo.
An epic promotion famed for putting a boisterous spin on a centuries-old card-playing game, Bongo’s is – on the surface – absolute mayhem.
Each new party is as rowdy as the last, with excitable toastmasters weighing in between bursts of music, head-slapping dance-offs, and bizarre prize revelations that range from giant unicorns to Henry Hoovers.
But beyond the frenzied stages, winding conga lines and roof-shaking decibels, there’s a team at work making it all tick. The chaos is organised. And the promotion is a phenomenon.
Bongo’s Bingo has, to date, sold over 1.5 million tickets – appearing in 50 countries and over 150 private hire events. A regular stop-off is Manchester – and the responsibility of implementing these crazy shows in the Rainy City has fallen to events company Square Fish.
Neil Lofthouse – co-founder of the firm alongside his sister Steph – has been working with Bongo’s Bingo for years to make the magic happen at Albert Hall in a previous role.
Their partnership has proven such a success, in fact, that Square Fish has now been chosen to organise bespoke Bongo’s shows that can be booked by organisations for special one-off events.
Ultimately, this means audiences can enjoy the intense, high-energy atmosphere of a classic Bongo’s night – only with the formula tweaked to fit the occasion.
Square Fish’s mission is to level up the entertainment and tailor shows to the client – whether it’s a private corporate party, conference, awards show or business festival.
Performances run for around two-and-a-half hours, featuring electric rounds of bingo buoyed by Bongo-branded extravagance.
Neil said that he and his sibling Steph set up the events business to realise their ‘dream’ of running a firm together as a family. Manchester’s synonymy with music made this city the obvious geographic spot to get things going.
Just months after launching, a big name like Bongo’s has put its faith in Square Fish to manage the madness of its local shows.
Neil stated: “Manchester is a city like no other, the industry and people that support it are incredible. Manchester offers it all, from fresh and creative concepts, incredible music, and club scene to a thriving event sector.
“The events industry has been incredibly challenging, especially with the pandemic and the aftermath. We wanted to find a way to keep pushing forward and adapt our offering so we all could come out of the other side – we switched our business model to offer virtual experiences and created Boxspoke the bespoke gifting experience.
“We’ve got a great partnership with Bongo’s now and it’s hugely exciting to work with them.”
As well as hosting virtual shows for thousands of viewers via Boxspoke and booming live experiences for bonkers crowds at Bongo’s, Square Fish has also established itself as an invaluable asset when it comes to the nuts and bolts of creating events.
The company can curate special lineups to ensure unforgettable shows, with a dedicated team handling all production and concept design work. Square Fish also operates as a ‘Venue Finder’: Helping clients pinpoint the perfect location for events that fit requirements, budget and vision.
The fact that Neil and Steph’s startup has thrived in such testing surroundings is testament to its capabilities – but the founders believe this is only the beginning.
“The future is bright for Square Fish and Manchester,” Neil clarified.
“We are super excited to have grown the team and can’t wait to share exciting upcoming projects very soon.”
It sounds like the Square Fish parties are only going to get bigger, wilder and more ambitious as we move into 2022. If that sounds like your bag, it’s worth reaching out. A private Bongo’s Bingo is guaranteed to be a night that lives long in the memory.
If you fancy hosting a Bongo’s Bingo show for your business, you can contact Square Fish to talk arrangements via: [email protected].
You can also learn more about Square Fish and what they’re doing for the local events industry via their official website: https://squarefishevents.co.uk/
