Manchester City named the most valuable football club brand in the world
Manchester City have been named the most valuable football club brand in the world, topping the Brand Finance Football 50 Report for the first time in their history.
Following yet another successful season punctuated with a fifth Premier League title in six years, another FA Cup following their historic Manchester derby victory and potentially a first-ever Champions League trophy in just a few days’ time, the club has arguably never been in a stronger position.
In monetary terms, it is a simple fact: according to this year’s Brand Finance Football 50 report, Man City’s brand value has grown 34% since the COVID-19 pandemic, rising to more than £1.3 billion and overtaking European giants Real Madrid to become the most valuable club in world football.
It is the first time an English club has held the top spot in six years, having been previously held by rivals Manchester United.
Despite Man United being named the most valuable club in the Premier League according to Forbes’ latest rankings at the start of this month, this report suggests that Man City took in the most revenue on a global scale, reaching their all-time high notwithstanding the pandemic recovery period.
Further backing up the numbers, City also topped Deloitte’s Money League for the second year running after announcing a record revenue of £613 million and profits of £41.7 million, the latter being more than double the previous Club record — and that was before the two most recent major honours. Crikey.
Responding to the news, City also stated that they have seen an “incredible demand for the new 2022/23 season kits”, with the most recent kit launch apparently seeing “a new shirt sold every 12 seconds on the first day of sales.”
Elsewhere in the report, United did jump back above Liverpool into fourth overall, with Arsenal seeing the most growth over the last year following an impressive runner-up season. As for around Europe, PSG leapfrogged German giants Bayern Munich, and AC Milan are said to be the fastest-growing Italian club.
The City Football Group’s Chief Operating Officer, Roel de Vries, said the following after the announcement: “Being recognised as the world’s most valuable football club brand reflects the phenomenal growth story that Manchester City has had in recent years.
“This achievement recognises the evolution of not just the brand, but the Club as a whole. The Club has been performing consistently and has broken records on and off the pitch this season…
“As we look to the future, we want to keep investing in the right things – our football talent, the city of Manchester and our local community, infrastructure and fan experience. We have a proven track record of innovation and are excited for the next chapter in this Club’s great history.”
Pep Guardiola and his squad are now just one game away from winning the treble, an achievement which would not only see them join an exclusive club of just seven teams to do so, such as United’s famous 1999 team, but would no doubt see their value skyrocket even further. Can they do it?
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Featured Image — Manchester City