A BrewDog advert claiming its fruit-flavoured beers can be considered “one of your five a day” has been banned by authorities.
As part of an email that was sent out to customers back in July this year promoting beers with names such as ‘Lost In Guava’, ‘Pineapple Punch’, and ‘Lost In Lychee & Lime’, popular brewery and pub chain BrewDog claimed the drinks could be considered “one of your five a day”.
But after someone complained to the Advertising Standards Agency (ASA) that the phrase was considered misleading, the advert has now been banned.
The ASA said consumers “would not expect advertisers to include such claims”.
Addressing the complaint and confirming the banning of the advert, the ASA said: “The ASA acknowledged that the subject heading ‘one of your five a day’ might be interpreted by some consumers as a humorous nod to the fruit-flavoured beers featured in the body of the email.
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“However, because the claim referred to well-known government advice on health and wellbeing, we considered that, in general, consumers would not expect advertisers to include such claims unless the advertised product was recognised as meeting the requirements of that advice.”
A BrewDog advert claiming its fruit-flavoured beers can be considered “one of your five a day” has been banned / Credit: BrewDog
The ASA added that many consumers would be aware that some craft beers contain an unusually high amount of fruit, but in general, they would be uncertain as to whether this would be counted as a portion.
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Because of the this, the advert has been banned and must not re-appear in its current form.
BrewDog then agreed in response to the ASA ruling the advertised beers did not count towards a consumer’s five a day.
The ASA said consumers “would not expect advertisers to include such claims”. / Credit: ASA
Yet, the company sarcastically followed this up by admitting the advert was just “tongue in cheek” and only sent out via email to existing customers likely aware of BrewDog’s “playful” marketing style, believing they would generally understand that alcoholic beverages are not equivalent to portions of fruit or vegetables.
“We respect the ASA’s decision and are happy to confirm that beer is not a fruit or a vegetable,” a spokesperson for BrewDog said in response.
Featured Image – Grant Anderson (via BrewDog)
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Major pop star crowns humble rice and three cafe as ‘Jewel of Manchester’ ahead of sold-out gig
Thomas Melia
A beloved city centre takeaway has been given the title of ‘Jewel of Manchester’ by chart-topping UK singer Sam Smith.
Known for hits like ‘Stay With Me’, ‘I’m Not The Only One’ and more recently ‘Unholy’, UK pop-ballad act Sam Smith also likes to drop a food review every once in a while.
Currently on the road with a run of shows in Manchester and London for their ‘To Be Free’ live shows, Sam Smith is stopping off at some of our city’s much-loved spots.
On their food-reviewing account titled ‘Sam Served’, where they adopt the aptly-fitting nickname ‘Ham Smith’, Sam has visited restaurants across the globe – and most recently turned their attention to Manchester’s own This & That.
Smith decided to pop in and grab a cheeky rice and three from long-standing backstreet food business This & That, and it certainly went down a treat.
After sampling their amazing selection of meat, vegetable and vegan curries, the musician crowned this family-run Indian takeaway a ‘Jewel of Manchester’.
The hitmaker described this Northern Quarter Indian eatery as ‘Everything food should be’ and definitely enjoyed all the curries on offer ‘leaving belly and heart full’.
This & That prides itself on affordable and comforting food with its ‘Rice and Three Curries’ starting from just £6 – not bad for a city centre foodie spot.
Sam has racked up an impressive 490k followers via their ‘Sam Served’ profile, with famous faces like Lily Allen, Denise Welch and CMAT all wanting to know the superstar’s foodie thoughts.
After enjoying a curry or three, Sam Smith also made sure to feed their soul to by venturing down to Afflecks and getting lost in the music at Mars Tapes.
Recognised as one of the UK’s only cassette and tape shops, Mars Tapes lets you flick through their crates of physical media and even preview tracks before you buy with its dedicated listening areas.
It’s safe to say that Smith has ‘Latched’ onto Manchester’s independent business scene and we’re here for it.
The London-born artist has just released their latest album Hazel Eyes and is currently amid a UK residency tour with two dates in Manchester’s Albert Hall and eight shows set for London Coliseum.
24-hour bus services are now running across all Greater Manchester boroughs
Emily Sergeant
24-hour bus services are now running across all boroughs in Greater Manchester.
You may remember that back in March, it was announced that every borough of Greater Manchester was set to get a night bus service in what is hoped to be a ‘boost’ to the night-time economy… and now it’s official, Transport for Greater Manchester (TfGM) has launched those 24-hour buses this month, along with a series of other measures.
Oldham, Stockport, Tameside, and Trafford now join the rest of Greater Manchester in having 24-hour bus services, meaning every part of the region will have a night bus operating Thursday through to Sunday.
It’s expected that these new services will help around 625,400 people working in the night-time economy across Greater Manchester, as well as those out enjoying the region’s nightlife, TfGM has said.
The routes which will run around the clock from Thursday until Sunday are:
50 (Salford – Manchester)
216 (Tameside – Manchester)
263 (Trafford – Manchester)
192 (Stockport – Manchester)
83 (Oldham – Manchester)
All Greater Manchester boroughs now have 24-hour bus services / Credit: TfGM
They launch alongside the most significant service changes to the Bee Network since the completion of bus franchising last year – including other new bus routes, and more frequent services across Greater Manchester.
“We want everyone to be able to enjoy everything Greater Manchester offers, without the worry of how to get there and get home,” commented Greater Manchester Mayor, Bev Craig.
“By growing the Bee Network, we’re making it easier than ever for people to use the bus, day and night.
“Our night buses are already providing a lifeline to some of the hundreds of thousands of people who are growing our night-time economy and working in essential public services.”
“Whether people are heading home from a night at the theatre or starting the early shift at a hospital, they can now get on board the night bus as a safe and affordable way to travel.”
Further improvements will delivered from January 2027, and a full breakdown by borough can be found on the Bee Network website here.
Emily Sergeant -
7th December 2022 
