The TV show with the most complaints in Britain over the past half-decade has seemingly been confirmed, and we can’t exactly say it’s given everyone watching a good morning…
Yes, it’s GMB.
Well, that’s according to research by Aura Print, anyway; they dug down into the official Ofcom data to try and discover which British TV programme got the most complaints – an unwanted accolade that was earned quite comfortably by Good Morning Britain.
This might not come as too much of a surprise to many of you, especially regular viewers over the last few years, with GMB often popping up in headlines alongside phrases like ‘viewers complain’ and ‘Ofcom’. Either way, here’s what the study found:
Rank | Programme | Service | Number of complaints (2021-2025) |
1 | Good Morning Britain | ITV1 | 91,890 |
2 | Love Island | ITV2 | 66,252 |
3 | Julia Hartley-Brewer | TalkTV | 18,525 |
4 | Dan Wootton Tonight | GB News | 9,207 |
5 | King Charles III: The Coronation | ITV1 | 8,389 |
6 | This Morning | ITV | 7,387 |
7 | Celebrities: What’s Happened to Your Face? | Channel 5 | 7,082 |
8 | Oprah with Meghan and Harry | ITV | 6,456 |
9 | I’m a Celebrity…Get Me Out of Here! | ITV1 | 6,203 |
10 | Jeremy Vine | Channel 5 | 4,982 |
11 | Big Brother | ITV1 / ITV2 | 4,678 |
12 | Lorraine | ITV | 4,675 |
13 | Breakfast with Kay Burley | Sky News | 3,467 |
14 | Emmerdale | ITV1 | 2,405 |
15 | Vanessa | 5 | 1,986 |
16 | Loose Women | ITV | 1,799 |
17 | Married at First Sight UK | E4 | 1,748 |
18 | Coronation Street | ITV | 1,348 |
19 | Lee Anderson’s Real World | GB News | 1,668 |
20 | Friday Night Live | Channel 4 | 1,630 |
21 | Headliners | GB News | 1,498 |
22 | Ant Payne | Capital FM | 1,430 |
23 | Naked Education | Channel 4 | 1,413 |
24 | The Brit Awards | ITV1 | 1,157 |
25 | Today with Samantha Washington | Sky News | 1,270 |
As you can see, GMB has racked up nearly 92,000 complaints over the past five years, which is well over 25k more than the next most inflammatory.
The rest of the top five is also made up of other mainstream news commentary programmes (four out of five), bar the second runner-up in Love Island, with 66,252.
It’s also worth noting that ITV is the most complained-about broadcaster of any network on the list. GB News came in second with three different shows on the list: Dan Wootton Tonight, Lee Anderson’s Real World and Headliners.
Certainly not surprising whatsoever was the particular episode that received the most complaints of all those in the history of Good Morning Britain, which went out on 8 March 2021.
In case you haven’t guessed which one this is already, it was the infamous Piers Morgan episode discussing Meghan Markle’s mental health, which was reported to Ofcom a whopping 57,973 times.
Yes, more than half of the complaints they have ever received come after ONE viral moment.
In terms of particularly divisive presenters, second only to Piers Morgan, Julia Hartley-Brewer was the next most complained-about presenter, racking up a total of 18,500 complaints.
GB News’ Dan Wootton came in at number three with 9,207 complaints, but also worth noting that plenty of what most would consider popular mainstream entertainment IPs like I’m A Celeb and Big Brother racked up over 10k collectively during this period.
You can find the full breakdown of Ofcom data from 2021-2025 right HERE.
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Featured image: Glenn Carstens-Peters on Unsplash