GO Outdoors could be looking set to enter into administration after filing a notice of intent this week.
JD Sports Group, owner of the GO Outdoors brand, has confirmed that it is ‘looking at options’ for the chain after reports emerged that bosses were poised to call in administrators.
The company said that whilst administrators have not yet been appointed, it has filed a notice to the court.
The company said in a statement: “The group can confirm that it has considered a number of strategic options for Go Outdoors and that Go’s directors have lodged the notice in court. This notice creates an immediate moratorium around the company and its property which lasts for 10 business days.”
“During this moratorium, Go Outdoors’ creditors cannot take legal action or continue with any existing legal proceedings against the company without the court’s permission.”
GO Outdoors is the latest brand to suffer amid the coronavirus (COVID-19) pandemic.
It also notably temporarily changed its name to GO Indoors back in April as part of a campaign to keep people safe during the crisis.
The Manchester-based JD Sports Group bought GO Outdoors in 2016 for £112m.
At the time of purchase, JD Sports’ Chief Executive, Peter Cowgill, said: “GO Outdoors is a great addition to our existing outdoor business.”
“The minimal overlap in store locations and their out-of-town, one-stop retailer approach complements the work we have done on the high street with Blacks and Millets”.
“I am excited by the future prospects this holds for the JD Group.”
The chain has been struggling in recent years, and forced store closures under as a result of lockdown are believed to have further exacerbated the firm’s problems.
GO Outdoors employs about 2,400 staff across 67 stores and has a large central Manchester location on Great Ancoats Street.