A massive beer and cider festival that took place in Manchester last weekend has addressed fall-out on social media after some attendees slammed it as the ‘weirdest most dysfunctional festival ever‘.
People have said that the International Brewing and Cider Festival had a ‘strange atmosphere’ due to there being ‘no one there’, had a limited selection of drinks, and was generally ‘a bloody awful evening’.
Some people have even gone so far as to compare it to the now-infamous Wonka Experience.
But the festival has now hit back at these harsh reviews online, saying that there were more than 400 different types of beer and cider available, with around 800 attendees over the weekend.
In a statement, they apologised for a ‘less than perfect experience’.
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The International Brewing and Cider Festival – a not-for-profit trade organisation – stressed that ‘early teething troubles’ were ironed out as the event progressed through its four sessions.
As well as inviting breweries from around the world to serve up beers under one roof in one of Manchester’s coolest venues, the beer festival had 19 food and drink traders, and a programme of live music and DJs.
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Despite only receiving a couple of actual complaints directly, the festival has been hit with criticism on social media.
Visitors to the beer festival at Depot Mayfield had shared photos of a mostly-empty venue at points over the weekend, with many saying it was ‘freezing’ inside.
One person wrote: “I went with a mate and we left after an hour. The venue was so freezing that the beer itself was too cold to enjoy.”
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Someone else said: “This was by a country mile the worst event (not just beer event) I’ve ever attended. Truly horrific.”
The International Brewing and Cider Festival, a beer festival in Mancheser, has been hit with complaints. Credit: X, @SimonR
A detailed tale of the experience on Reddit, which said the International Brewing and Cider Festival was a ‘contender for Manchester’s Wonka experience’.
They said that they were ‘greeted by an extremely rude person’ and then struggled to order a beer, with several beers on the list unavailable and ended up with ‘a plastic cup of foam’.
The person said: “It was still early at this point so I expected it to get a bit busy but it never did combined with some depressing music and freezing cold temperatures the atmosphere was strange.”
Someone else said on X: “It was a massive scam. Willy Wonka type scam. No one there. Beers not great. It absolutely was not worth £40. The keg bar was closed, the cask bar closed at 8:30, the only decent beer available was from the few independent brewers who had decided to stick around (half had left). No atmosphere as no one there. Just awful.”
Another person said: “I don’t think I’ve been to a worse organised event. The term ‘Couldn’t organise a pi55 up in a brewery’ was made for this festival.
“Mid session there were less than 100 people. The signs on the cask and keg were too small to read at any distance. People pouring on the bar had no knowledge of any of the beers & no info in the app.
“For the entry fee of £20 to drink out of plastic, beer costing ‘town prices’, & some of the brewers had packed up and left hours before the end, left me feeling like I’d been ripped off.”
A spokesperson for the International Brewing & Cider Festival said: “We are very sorry that some people had a less than perfect experience – this was our first Festival and when you start something new, there will be learnings.
“We are a not-for-profit trade organisation representing the value chain, supplying the brewing and beverage industry.
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The International Brewing and Cider Festival, a beer festival in Mancheser, has been hit with complaints. Credit: X, @SimonRThe International Brewing and Cider Festival, a beer festival in Mancheser, has been hit with complaints. Credit: Reddit, u/Luc1dJay
“As the organiser of the oldest international brewing and cider awards in the world, we held the Awards in Manchester this year and wanted to bring the entries from around the world to the public in the city.
“We adapted throughout the two days, ironing out some early teething troubles to deliver a better model as the event progressed.”
But now that Indy Man Beer Con has announced it won’t be returning for 2024, there’s definitely room in Manchester for a new beer festival.
Let’s it comes back to the city again and next time, is a roaring success.
Middleton to receive a cinema and Metrolink as part of regeneration plans
Thomas Melia
Greater Manchester town Middleton is about to undergo a huge facelift thanks to a new regeneration project, including a new cinema and Metrolink tram station.
Middleton is one of many bustling communities that make up the borough of Rochdale, and with these new plans, the town might receive a fair few new visitors who want to know what it’s all about.
The Greater Manchester town is undergoing a huge transformation with regeneration plans confirming that Middleton will receive a brand new cinema complex along with an extended Metrolink line as part of the Bee Network expansion covering this area.
This is all thanks to Middleton teaming up with the Mayor to launch the Mayoral Development Corporation (MDC), which pushes forward regeneration plans for the town and future ideas.
Middleton Shopping Centre right in the heart of the town centre.Middleton Town Centre bustling as the markets take place.Credit: Steven Haslington (via Geograph)/@Rept0n1x (via Flickr)
The MDC considers lots of aspects of the town and even aims to create new homes and improve surrounding public spaces.
Middleton regeneration plans have been floated previously, but complications arose due to a lack of land and available funding, which ultimately brought these foundations to a halt.
Now it seems the green light has been lifted and Middleton is about to get a whole new facelift, which will not only improve the town economically but aesthetically too, along with the wider Rochdale region.
For many Middletonians, the idea of a cinema may have felt like a distant memory, with their last big screen location shutting down just over a decade ago.
This all-new high street regeneration will not only bring an array of shopping favourites back to the town centre but also the long-awaited return of a local cinema. Most importantly, the plans also include a slate of new housing, with an estimated 300 apartments set to be created in one building alone.
Early CGIs of the proposed Middleton regeneration plans.Grade II-listed Warwick Mill looks set to be turned into flats.Credit: Publicity Picture (supplied)
This all falls in line with the ‘Atom Valley scheme‘, which has been commissioned in order to generate over 20,000 job opportunities for people in Bury, Oldham and Rochdale.
The scheme also mentions how it aims to bring a combined economic boost of around £1 billion to these previously mentioned areas.
Rochdale Borough Council leader, Neil Emmott, said: “The development of 1.2 million square metres of employment space around the junction 19 area will help to generate 20,000 high-quality jobs and bring a £1 billion economic boost.”
Featured Image — Publicity Pictures (supplied via Rochdale Borough Council)
News
Scouting For Girls announce stacked UK tour with Manchester date
Thomas Melia
British boyband Scouting For Girls are heading out on an extensive UK tour with dates up and down the country, including right here in Manchester.
If the first thing that pops into your mind when you read this headline is “I don’t know, I don’t know, I don’t know how we’ll make it through this”, then you’re on the right side of history.
Nearly 20 years since their single ‘She’s So Lovely’ reached catastrophic heights and had everyone putting on their best Roy Stride accent, Scouting For Girls are heading back on the road.
This UK tour announcement comes two years after their last project, The Place We Used To Meet, reached our ears and was coined by the band as “Our best work since our debut”.
It’s been 18 years since this Brit trio captivated our hearts with their eponymous debut album, which sold over one million copies and went number one on the UK official charts for two weeks.
Whether you know them for ‘Heartbeat’ or ‘Elvis Ain’t Dead’, it’s clear to say this band had their fair share of smash hit singles throughout the noughties.
This tour, however, celebrates the sophomore follow-up: Everybody Wants To Be On TV, which went on to continue their legacy and secure them their only number one, ‘This Ain’t A Love Song’, back in 2010.
Now, the boys are treating UK fans to an array of live performances, and if you can’t make one date, fear not because there are 20 different locations for you to choose from.
The group will also be playing the likes of Leeds, Sheffield, Newcastle and a whole host of other Northern cities, so you have plenty of chances to catch them.
If you can’t wait all the way until March 2026 for your next Scouting For Girls fix, lead singer Stride has his own cameo account where you can get the star to read out a message or even sing you a song: “‘Michaela Strachan’ in full, please?…”
Scouting For Girls are coming to O2 Apollo in Manchester on 21 March 2026, with tickets going on sale next Friday, 2 May at 10am HERE.
Daisy Jackson -
27th March 2024 
