A massive beer and cider festival that took place in Manchester last weekend has addressed fall-out on social media after some attendees slammed it as the ‘weirdest most dysfunctional festival ever‘.
People have said that the International Brewing and Cider Festival had a ‘strange atmosphere’ due to there being ‘no one there’, had a limited selection of drinks, and was generally ‘a bloody awful evening’.
Some people have even gone so far as to compare it to the now-infamous Wonka Experience.
But the festival has now hit back at these harsh reviews online, saying that there were more than 400 different types of beer and cider available, with around 800 attendees over the weekend.
In a statement, they apologised for a ‘less than perfect experience’.
The International Brewing and Cider Festival – a not-for-profit trade organisation – stressed that ‘early teething troubles’ were ironed out as the event progressed through its four sessions.
As well as inviting breweries from around the world to serve up beers under one roof in one of Manchester’s coolest venues, the beer festival had 19 food and drink traders, and a programme of live music and DJs.
Despite only receiving a couple of actual complaints directly, the festival has been hit with criticism on social media.
Visitors to the beer festival at Depot Mayfield had shared photos of a mostly-empty venue at points over the weekend, with many saying it was ‘freezing’ inside.
One person wrote: “I went with a mate and we left after an hour. The venue was so freezing that the beer itself was too cold to enjoy.”
Someone else said: “This was by a country mile the worst event (not just beer event) I’ve ever attended. Truly horrific.”
The International Brewing and Cider Festival, a beer festival in Mancheser, has been hit with complaints. Credit: X, @SimonR
A detailed tale of the experience on Reddit, which said the International Brewing and Cider Festival was a ‘contender for Manchester’s Wonka experience’.
They said that they were ‘greeted by an extremely rude person’ and then struggled to order a beer, with several beers on the list unavailable and ended up with ‘a plastic cup of foam’.
The person said: “It was still early at this point so I expected it to get a bit busy but it never did combined with some depressing music and freezing cold temperatures the atmosphere was strange.”
Someone else said on X: “It was a massive scam. Willy Wonka type scam. No one there. Beers not great. It absolutely was not worth £40. The keg bar was closed, the cask bar closed at 8:30, the only decent beer available was from the few independent brewers who had decided to stick around (half had left). No atmosphere as no one there. Just awful.”
Another person said: “I don’t think I’ve been to a worse organised event. The term ‘Couldn’t organise a pi55 up in a brewery’ was made for this festival.
“Mid session there were less than 100 people. The signs on the cask and keg were too small to read at any distance. People pouring on the bar had no knowledge of any of the beers & no info in the app.
“For the entry fee of £20 to drink out of plastic, beer costing ‘town prices’, & some of the brewers had packed up and left hours before the end, left me feeling like I’d been ripped off.”
A spokesperson for the International Brewing & Cider Festival said: “We are very sorry that some people had a less than perfect experience – this was our first Festival and when you start something new, there will be learnings.
“We are a not-for-profit trade organisation representing the value chain, supplying the brewing and beverage industry.
The International Brewing and Cider Festival, a beer festival in Mancheser, has been hit with complaints. Credit: X, @SimonRThe International Brewing and Cider Festival, a beer festival in Mancheser, has been hit with complaints. Credit: Reddit, u/Luc1dJay
“As the organiser of the oldest international brewing and cider awards in the world, we held the Awards in Manchester this year and wanted to bring the entries from around the world to the public in the city.
“We adapted throughout the two days, ironing out some early teething troubles to deliver a better model as the event progressed.”
But now that Indy Man Beer Con has announced it won’t be returning for 2024, there’s definitely room in Manchester for a new beer festival.
Let’s it comes back to the city again and next time, is a roaring success.
The Spirit of Manchester confirms bar closure as Manc hospitality takes another hit
Danny Jones
Manchester has been hit by yet another gutting hospitality closure as The Bar at The Spirit of Manchester Distillery, formerly known as Three Little Words, has confirmed they have shut down effective immediately.
The stunning spot set up as The Spirit of Manchester Distillery’s dedicated, customer-facing city centre venue and second home under the arches, opened back in 2019, offering a cocktail, gin-making and tasting experience, as well as a restaurant.
But fast forward six years, and now the once-beloved Three Little Words bar has sadly closed, largely citing the same economic pressures everyone has faced post-pandemic.
Writing an emotional farewell post on LinkedIn, Spirit of Manchester co-founder and master distiller Seb Heeley said: “This is a post I never thought I’d have to write. 9 years ago, we set out with a dream to build something that would represent the spirit of Manchester from the humble beginning in our dining room.
“We were fortunate enough that people embraced our vision, and 6 years ago we embarked on an over million pound project to bring 6 forgotten, abandoned arches beneath the iconic Manchester Central back to life to show the best the city has to offer.
“Unfortunately, COVID changed the playing field 5 years ago, and over the last 2 years, running a city centre hospitality business, we have been hit with a perfect storm of rising costs, taxes and pressure on customer wallets that has ultimately led to an unsustainable business model.
“It is with the heaviest of hearts that we have to close our customer-facing operation on Watson Street today. It’s the amazing team that I feel most sorry for, as it’s their commitment over the last 6 years that has made this building feel like our forever home.”
Having also housed local culinary offerings like Etana, too, it’s sad to see such an eye-catching part of the city’s dining scene fall foul to the ongoing industry pressures and cost of living crisis.
Heeley goes on to add: “If anyone on my network is looking for new recruits, I couldn’t speak highly enough of our whole team. Please get in touch with me about any opening you may have.”
Even if you’ve never been, you’ll have passed a bottle of Manchester Gin countless times. (Credit: The Manc Eats)
Heeley signs off by saying: “While this is the end for our experience centre site, Manchester Gin will continue to be made in the city and hopefully enjoyed for years to come.
“Obviously, this is a difficult time for all of us, so please bear with us while we go through this transition. Thank you.” Online orders have also been briefly paused as they look to lay out clearer plans for the future, and we can only hope they come through the other side more stable.
In what has been a heartbreaking start to the week, this marks the third high-profile food and drink casualty in central Manchester alone in the space of just the last two days, with the news of Salvi’s shutting their Deansgate Square location being followed up by another NQ closure barely hours later.
Safe to say it’s more apparent than ever that our hospitality sector needs better support and fast.
Manchester’s famous 24-hour charity run for the homeless expands into three new cities
Danny Jones
Manchester city centre’s famous 24-hour charity run, which raises money for Britain’s homeless community every year, is growing once again in 2025, with the heartwarming event expanding into a trio of new regions.
The annual 24 Hour Run Against Homelessness may have started out life here in Manchester, but last November saw it branch out for the first time ever, launching the maiden edition of The Birmingham 24 Hour Run – an instant success, with the return 12 months later confirmed soon after.
We here at The Manc have been supporting the cause for a while now, with multiple members of the team having joined both the local and Brummy editions of the run.
Now set to branch out even further in just a few months’ time, The 24 Hour Run Against Homelessness is set to make its Yorkshire debut across two separate fundraising events this autumn, not to mention another event in the West Midlands this winter.
The 2024 Birmingham run saw almost £1,700 for relative homeless causes in the area, with all contributions considered: nothing short of an incredible tally for the inaugural event attended by far fewer numbers than its now well-established founding counterpart.
It was the first time that the Manc-born and bred charity run had ever ventured out of the city, proving that the format and not just nationwide, but a global crisis is what that can be supported all over.
With that in mind, this year, The 24 Hour Run Against Homelessness will be hoping to positively impact rough sleeping numbers in Leeds for the very first time, as well as Sheffield, Hereford and, of course, Birmingham once again.
And yes, you can expect support from our friends over at The Hoot and The Sheff.
Backed by numerous local businesses, fellow non-profit organisations, run clubs, university groups, and plenty more from in and around the community, the annual fundraising relay run attracts thousands – and that’s just in Manchester.
The 24-Hour Run Against Homelessness was started by a bunch of uni students as a charitable arm of their running society, Run Wild MCR, and has since gone on to raise more than £50,000 for the ‘A Bed Every Night Scheme’.
An amazing achievement for a crucial cause we can all get behind.
Overseen by the Greater Manchester Mayor’s Charity and the Labour MP himself, Andy Burnham (who is a regular attendee every year now), the event that starts at noon one day and finishes at the same time the next, has seen both regional and national news coverage.
Speaking on this year’s expansion, 24 Hour Run Against Homelessness co-founder Tom Lewis told us: “We’ve been overwhelmed by the support over the years; the Manchester running community, local companies and so many other organisations have come together to make a real difference.”
“Everyone should get involved with the 2025 events as it brings communities together from across each city to help raise money to aid those in need.”
For anyone considering getting involved with this year’s charity run for the homeless around Manchester city centre, or indeed any of the other four cities hosting in 2025, you can find the dates for each and more information HERE.
You can also watch a helpful little explainer, featuring the voice of yours truly, down below:
Daisy Jackson -
27th March 2024 
