A massive beer and cider festival that took place in Manchester last weekend has addressed fall-out on social media after some attendees slammed it as the ‘weirdest most dysfunctional festival ever‘.
People have said that the International Brewing and Cider Festival had a ‘strange atmosphere’ due to there being ‘no one there’, had a limited selection of drinks, and was generally ‘a bloody awful evening’.
Some people have even gone so far as to compare it to the now-infamous Wonka Experience.
But the festival has now hit back at these harsh reviews online, saying that there were more than 400 different types of beer and cider available, with around 800 attendees over the weekend.
In a statement, they apologised for a ‘less than perfect experience’.
ADVERTISEMENT
The International Brewing and Cider Festival – a not-for-profit trade organisation – stressed that ‘early teething troubles’ were ironed out as the event progressed through its four sessions.
As well as inviting breweries from around the world to serve up beers under one roof in one of Manchester’s coolest venues, the beer festival had 19 food and drink traders, and a programme of live music and DJs.
ADVERTISEMENT
Despite only receiving a couple of actual complaints directly, the festival has been hit with criticism on social media.
Visitors to the beer festival at Depot Mayfield had shared photos of a mostly-empty venue at points over the weekend, with many saying it was ‘freezing’ inside.
One person wrote: “I went with a mate and we left after an hour. The venue was so freezing that the beer itself was too cold to enjoy.”
ADVERTISEMENT
Someone else said: “This was by a country mile the worst event (not just beer event) I’ve ever attended. Truly horrific.”
The International Brewing and Cider Festival, a beer festival in Mancheser, has been hit with complaints. Credit: X, @SimonR
A detailed tale of the experience on Reddit, which said the International Brewing and Cider Festival was a ‘contender for Manchester’s Wonka experience’.
They said that they were ‘greeted by an extremely rude person’ and then struggled to order a beer, with several beers on the list unavailable and ended up with ‘a plastic cup of foam’.
The person said: “It was still early at this point so I expected it to get a bit busy but it never did combined with some depressing music and freezing cold temperatures the atmosphere was strange.”
Someone else said on X: “It was a massive scam. Willy Wonka type scam. No one there. Beers not great. It absolutely was not worth £40. The keg bar was closed, the cask bar closed at 8:30, the only decent beer available was from the few independent brewers who had decided to stick around (half had left). No atmosphere as no one there. Just awful.”
Another person said: “I don’t think I’ve been to a worse organised event. The term ‘Couldn’t organise a pi55 up in a brewery’ was made for this festival.
“Mid session there were less than 100 people. The signs on the cask and keg were too small to read at any distance. People pouring on the bar had no knowledge of any of the beers & no info in the app.
“For the entry fee of £20 to drink out of plastic, beer costing ‘town prices’, & some of the brewers had packed up and left hours before the end, left me feeling like I’d been ripped off.”
A spokesperson for the International Brewing & Cider Festival said: “We are very sorry that some people had a less than perfect experience – this was our first Festival and when you start something new, there will be learnings.
“We are a not-for-profit trade organisation representing the value chain, supplying the brewing and beverage industry.
ADVERTISEMENT
The International Brewing and Cider Festival, a beer festival in Mancheser, has been hit with complaints. Credit: X, @SimonRThe International Brewing and Cider Festival, a beer festival in Mancheser, has been hit with complaints. Credit: Reddit, u/Luc1dJay
“As the organiser of the oldest international brewing and cider awards in the world, we held the Awards in Manchester this year and wanted to bring the entries from around the world to the public in the city.
“We adapted throughout the two days, ironing out some early teething troubles to deliver a better model as the event progressed.”
But now that Indy Man Beer Con has announced it won’t be returning for 2024, there’s definitely room in Manchester for a new beer festival.
Let’s it comes back to the city again and next time, is a roaring success.
Entertainment union Equity makes £1 bid for Manchester Pride to protect workers from ‘further exploitation’
Emily Sergeant
Performing arts and entertainment trade union Equity has made a £1 bid for Manchester Pride.
You may remember that, back in October last year, Manchester Pride – the charity / organisation that ran the Manchester Pride Festival – entered into voluntary liquidation, and news emerged last week that the assets were being sold off to the highest bidder by liquidators.
By offering a ‘symbolic’ £1 for the assets – which include the Manchester Pride brand name and associated domain names – Equity says its bid has been made to give workers the opportunity to ‘decide the future’ of the event.
The bid is also said to have been made to prevent a repeat of 2025 – which apparently left Equity union members more than £70,000 out-of-pocket in unpaid fees.
Equity’s variety organiser, Nick Keegan, warned that selling the Manchester Pride brand to a commercial buyer risks ‘undermining the values’ of the event and the community that built it.
He worried it could also leave performers and workers ‘vulnerable to further exploitation’.
“Manchester Pride is not just a city-wide party,” Mr Keegan explained. “Its roots in protest are as important today as then.”
He added: “Manchester Pride was built by the LGBTQ+ workers of Canal St and beyond who provide a space and a community for LGBTQ+ people all year round. The event should not be treated as a commodity to be bought and sold off to the highest bidder.
“The cultural workforce are at the heart of Pride, without them, there is no festival.
“After what happened in 2025, with members left tens of thousands of pounds out of pocket, we don’t want to see history repeat itself.”
Equity says that if its bid is successful, the workers will have control over who the ‘asset’ goes to.
“Our bid is about protecting Pride as a community asset, not a commercial one,” the union’s statement continued.
“Allowing the people whose labour was used to build this ‘asset’ to decide how the trademark of Manchester Pride is used in the future will help protect them from further exploitation, as well as preserve the values and the longevity of the event itself.”
Featured Image – Manchester Pride (Supplied)
News
New police hub to be set up in Piccadilly Gardens to help reduce anti-social behaviour
Emily Sergeant
A new police hub is set to be established in Piccadilly Gardens.
In case you missed it, it was announced last week that council tax in Greater Manchester could be increased to help fund improvements to policing, and that a consultation on it has been launched – with local residents urged to have their say.
The police precept helps Greater Manchester Police (GMP) to build on a range of improvements, including the speed of answering 999 and 101 calls, road and transport safety across Manchester city centre, and bringing more sex offenders to justice, among many other things.
Greater Manchester council tax is set to be increased again to help fund improvements to policing, and a consultation is now live. 🏘️🚔📝
But on top of this, Mayor Andy Burnham has also pledged to deliver a new police hub in Piccadilly Gardens as part of a wider drive to improve policing.
GMCA says its ‘top priority’ is to build strong communities where people feel safe, and it is Mayor Andy Burnham and his Deputy Mayors’ responsibility to enable GMP to be an ‘effective and efficient’ police force.
Local leaders say their ambition for 2026 is to maintain a ‘high-performing’ police service by tackling crime and anti-social behaviour, and protecting residents and businesses along the way – and part of this ambition is to increase police visibility in Piccadilly Gardens, which is a much-maligned part of the city centre, by launching a new ‘prominent’ police hub.
The increase in the police precept is also being touted to help increase ‘hot spot policing tactics’ in town centres and other key locations to help drive down theft and other violent retail crimes.
A new police hub is to be set up in Piccadilly Gardens to help reduce anti-social behaviour / Credit: Gerald England (via Geograph) | Rawpixel
“We need GMP to be properly funded if it is to continue to deliver an effective and responsive service for people in Greater Manchester,” commented Mayor Andy Burnham. “The cost of running a modern police force is going up and this is at a time when our city region has become the fastest-growing economy in the UK, with visitor numbers increasing year after year.
“So much is happening here and that includes a number of major and complex incidents over the past year, including a terrorist attack. These incidents added significant pressure to police resources.
“We recognise the ongoing impact of the rising cost of living and do not take the decision to increase the precept lightly. But right now, this increase is our only option to ensure GMP can continue delivering an effective police service that ensures that people feel safe in their own communities.”
Daisy Jackson -
27th March 2024 
