A massive beer and cider festival that took place in Manchester last weekend has addressed fall-out on social media after some attendees slammed it as the ‘weirdest most dysfunctional festival ever‘.
People have said that the International Brewing and Cider Festival had a ‘strange atmosphere’ due to there being ‘no one there’, had a limited selection of drinks, and was generally ‘a bloody awful evening’.
Some people have even gone so far as to compare it to the now-infamous Wonka Experience.
But the festival has now hit back at these harsh reviews online, saying that there were more than 400 different types of beer and cider available, with around 800 attendees over the weekend.
In a statement, they apologised for a ‘less than perfect experience’.
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The International Brewing and Cider Festival – a not-for-profit trade organisation – stressed that ‘early teething troubles’ were ironed out as the event progressed through its four sessions.
As well as inviting breweries from around the world to serve up beers under one roof in one of Manchester’s coolest venues, the beer festival had 19 food and drink traders, and a programme of live music and DJs.
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Despite only receiving a couple of actual complaints directly, the festival has been hit with criticism on social media.
Visitors to the beer festival at Depot Mayfield had shared photos of a mostly-empty venue at points over the weekend, with many saying it was ‘freezing’ inside.
One person wrote: “I went with a mate and we left after an hour. The venue was so freezing that the beer itself was too cold to enjoy.”
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Someone else said: “This was by a country mile the worst event (not just beer event) I’ve ever attended. Truly horrific.”
The International Brewing and Cider Festival, a beer festival in Mancheser, has been hit with complaints. Credit: X, @SimonR
A detailed tale of the experience on Reddit, which said the International Brewing and Cider Festival was a ‘contender for Manchester’s Wonka experience’.
They said that they were ‘greeted by an extremely rude person’ and then struggled to order a beer, with several beers on the list unavailable and ended up with ‘a plastic cup of foam’.
The person said: “It was still early at this point so I expected it to get a bit busy but it never did combined with some depressing music and freezing cold temperatures the atmosphere was strange.”
Someone else said on X: “It was a massive scam. Willy Wonka type scam. No one there. Beers not great. It absolutely was not worth £40. The keg bar was closed, the cask bar closed at 8:30, the only decent beer available was from the few independent brewers who had decided to stick around (half had left). No atmosphere as no one there. Just awful.”
Another person said: “I don’t think I’ve been to a worse organised event. The term ‘Couldn’t organise a pi55 up in a brewery’ was made for this festival.
“Mid session there were less than 100 people. The signs on the cask and keg were too small to read at any distance. People pouring on the bar had no knowledge of any of the beers & no info in the app.
“For the entry fee of £20 to drink out of plastic, beer costing ‘town prices’, & some of the brewers had packed up and left hours before the end, left me feeling like I’d been ripped off.”
A spokesperson for the International Brewing & Cider Festival said: “We are very sorry that some people had a less than perfect experience – this was our first Festival and when you start something new, there will be learnings.
“We are a not-for-profit trade organisation representing the value chain, supplying the brewing and beverage industry.
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The International Brewing and Cider Festival, a beer festival in Mancheser, has been hit with complaints. Credit: X, @SimonRThe International Brewing and Cider Festival, a beer festival in Mancheser, has been hit with complaints. Credit: Reddit, u/Luc1dJay
“As the organiser of the oldest international brewing and cider awards in the world, we held the Awards in Manchester this year and wanted to bring the entries from around the world to the public in the city.
“We adapted throughout the two days, ironing out some early teething troubles to deliver a better model as the event progressed.”
But now that Indy Man Beer Con has announced it won’t be returning for 2024, there’s definitely room in Manchester for a new beer festival.
Let’s it comes back to the city again and next time, is a roaring success.
Brewdog’s beer hotel in Manchester has closed with immediate effect
Daisy Jackson
The ‘beer hotel’ operated by Brewdog in Manchester has closed with immediate effect, as part of the Scottish brewery’s £33m sale.
A whopping 38 Brewdog bars around the UK have closed, resulting in hundreds of job losses.
As well as the beer hotel known as DogHouse in Manchester, which was home to a large bar and rooftop terrace, the Oxford Road brewpub known as the OutPost has also closed.
The DogHouse Hotel on Fountain Street had a range of boutique bedrooms, fitted with features like beer fridges in the shower, beer taps in the room, guitars, record players, and pet beds.
Just 11 pubs have been retained in the rescue deal, including the Brewdog bar on Peter Street in Manchester city centre.
The brewery has been bought by US beverage and medical cannabis company Tilray for £33m, a sale which includes its UK brewery operations, brand, and a handful of pubs.
Yesterday, Brewdog announced all of its bars would be closed for the day to enable staff to attend staff meetings.
Administrators confirmed yesterday that 484 jobs had been lost in the sale, with 38 bars closing.
Unite, the union which represents thousands of hospitality workers, said it is ‘appalled’ at how Brewdog staff have been treated during the sale.
Unite general secretary Sharon Graham said: “This is a devastating day for Brewdog workers. Nearly 500 lost livelihoods while yet another corporate deal is stitched together behind closed doors.
“Brewdog workers built this brand. They deserved respect. Instead, they were treated as disposable pawns. Unite will not rest until our members have legal and financial justice.”
Unite national lead for hospitality Bryan Simpson said: “The way in which senior management have conducted themselves throughout this sales process has been nothing short of a national disgrace – with workers being given no information about the company’s plans or their futures.
“For the CEO to tell workers that they were redundant with immediate effect, on a conference call with only 25 minutes notice, has echoes of P&O and is deplorable. Unite will be ensuring that our members receive everything they are legally entitled to.”
Brewdog was founded in 2007 by friends James Watt and Martin Dickie.
Council approves £1 billion budget to ‘improve Manchester’ after 14 years of Government funding cuts
Emily Sergeant
Manchester City Council has officially approved a £1 billion budget for 2026/27.
After 14 years of funding cuts and ‘unfunded pressures’ from 2010 to 2024, which saw Manchester among the hardest hit places in the country, Manchester City Council says that its financial position has improved this year due to ‘fairer funding’ from the current Government which overall reflects the city’s needs.
For the first time this year, the Council’s revenue budget exceeds £1 billion (£1.045 billion, to be exact.)
This leaves the Council able to invest even more in supporting residents’ priorities, and ultimately begin to build back some of things which were previously affected by austerity.
As well as continuing to support those who are considered to be most in-need in the city, this current 2026/27 budget also makes a series of investments in measures – which the Council says will make ‘visible improvements’ across the city.
Some of these measures include £5.13m towards ‘ significantly enhancing’ street cleaning services across the city, more than £1.7m to boost the maintenance of public spaces, especially parks and green spaces, and almost £1m to further crack down on flytipping and littering.
This year, there’ll also be one-off investments of £1.1m improve road, pavement, and path surfaces, and £500,000 to increase pavement and footpath gritting in local centres.
The Council has approved a £1 billion budget to ‘improve Manchester’ / Credit: Chris Curry (via Unsplash) | Manchester City Council
Elsewhere, capital funding will continue to be used to build the Council, social, and ‘genuinely affordable’ homes that the city needs, as well as invest in local high streets and district centres across the city.
“Manchester is an incredible city which we are all proud to call home,” commented Cllr Bev Craig, who is the leader of Manchester City Council.
“We’re seeing record levels of investment in our neighbourhoods and communities, more council and social homes built than for decades and stronger economic growth than anywhere in the UK.
“But we believe that Manchester can be even better, and that’s what we’re determined that this budget will help achieve – a city where everyone can have a good home, a good job and a good life in an well cared for, invested-in neighbourhood.
“That’s exactly where the extra funding available to us in this budget is being focused.”
Daisy Jackson -
27th March 2024 
