A massive beer and cider festival that took place in Manchester last weekend has addressed fall-out on social media after some attendees slammed it as the ‘weirdest most dysfunctional festival ever‘.
People have said that the International Brewing and Cider Festival had a ‘strange atmosphere’ due to there being ‘no one there’, had a limited selection of drinks, and was generally ‘a bloody awful evening’.
Some people have even gone so far as to compare it to the now-infamous Wonka Experience.
But the festival has now hit back at these harsh reviews online, saying that there were more than 400 different types of beer and cider available, with around 800 attendees over the weekend.
In a statement, they apologised for a ‘less than perfect experience’.
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The International Brewing and Cider Festival – a not-for-profit trade organisation – stressed that ‘early teething troubles’ were ironed out as the event progressed through its four sessions.
As well as inviting breweries from around the world to serve up beers under one roof in one of Manchester’s coolest venues, the beer festival had 19 food and drink traders, and a programme of live music and DJs.
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Despite only receiving a couple of actual complaints directly, the festival has been hit with criticism on social media.
Visitors to the beer festival at Depot Mayfield had shared photos of a mostly-empty venue at points over the weekend, with many saying it was ‘freezing’ inside.
One person wrote: “I went with a mate and we left after an hour. The venue was so freezing that the beer itself was too cold to enjoy.”
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Someone else said: “This was by a country mile the worst event (not just beer event) I’ve ever attended. Truly horrific.”
The International Brewing and Cider Festival, a beer festival in Mancheser, has been hit with complaints. Credit: X, @SimonR
A detailed tale of the experience on Reddit, which said the International Brewing and Cider Festival was a ‘contender for Manchester’s Wonka experience’.
They said that they were ‘greeted by an extremely rude person’ and then struggled to order a beer, with several beers on the list unavailable and ended up with ‘a plastic cup of foam’.
The person said: “It was still early at this point so I expected it to get a bit busy but it never did combined with some depressing music and freezing cold temperatures the atmosphere was strange.”
Someone else said on X: “It was a massive scam. Willy Wonka type scam. No one there. Beers not great. It absolutely was not worth £40. The keg bar was closed, the cask bar closed at 8:30, the only decent beer available was from the few independent brewers who had decided to stick around (half had left). No atmosphere as no one there. Just awful.”
Another person said: “I don’t think I’ve been to a worse organised event. The term ‘Couldn’t organise a pi55 up in a brewery’ was made for this festival.
“Mid session there were less than 100 people. The signs on the cask and keg were too small to read at any distance. People pouring on the bar had no knowledge of any of the beers & no info in the app.
“For the entry fee of £20 to drink out of plastic, beer costing ‘town prices’, & some of the brewers had packed up and left hours before the end, left me feeling like I’d been ripped off.”
A spokesperson for the International Brewing & Cider Festival said: “We are very sorry that some people had a less than perfect experience – this was our first Festival and when you start something new, there will be learnings.
“We are a not-for-profit trade organisation representing the value chain, supplying the brewing and beverage industry.
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The International Brewing and Cider Festival, a beer festival in Mancheser, has been hit with complaints. Credit: X, @SimonRThe International Brewing and Cider Festival, a beer festival in Mancheser, has been hit with complaints. Credit: Reddit, u/Luc1dJay
“As the organiser of the oldest international brewing and cider awards in the world, we held the Awards in Manchester this year and wanted to bring the entries from around the world to the public in the city.
“We adapted throughout the two days, ironing out some early teething troubles to deliver a better model as the event progressed.”
But now that Indy Man Beer Con has announced it won’t be returning for 2024, there’s definitely room in Manchester for a new beer festival.
Let’s it comes back to the city again and next time, is a roaring success.
Beloved play The Curious Incident of the Dog in the Night-Time set to return to the stage in Manchester
Emily Sergeant
One of the most beloved stage plays of the 21st Century is returning to Manchester.
Based on the celebrated 2003 novel of the same name that captivated readers worldwide, and inspired a groundbreaking National Theatre production, The Curious Incident of the Dog in the Night-Time is returning to one of Manchester‘s most iconic stages in early 2027 as part of a major UK tour.
The new play is adapted from Mark Haddon’s multi-million-selling novel by acclaimed Playwright Simon Stephens, and will be directed by Ned Bennett.
Taking over the Manchester Opera House stage in March 2027, critics have described the production as ‘inventive, gripping, and moving’.
The Curious Incident of the Dog in the Night-Time combines the intrigue of a whodunnit with a powerful coming-of-age story to create an ‘unforgettable’ theatrical event.
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If you’re not familiar with the plot, the play tells the story of Christopher Boone – a gifted child with a brilliant mind for numbers, but unsettled by the unpredictability of people and everyday life.
When a neighbour’s dog is killed, he finds himself under suspicion, but determined to prove his innocence, Christopher becomes both detective and suspect, drawn into a mystery that grows darker and more complex with every clue he uncovers.
What begins as the search for a culprit soon reveals secrets closer to home, ultimately forcing him to confront truths that will test his courage, his family, and his understanding of trust, independence, and the wider world.
The Curious Incident of the Dog in the Night-Time is coming to Manchester / Credit: Supplied
“The journey of The Curious Incident of the Dog in the Night-Time has been an extraordinary adventure,” commented Playwright Simon Stephens, as the new adaptation was announced this week.
“It has taken me all over the world. From church halls to enormous auditoria, and from school drama clubs to Wembley Way.
“I am thrilled that Christopher Boone is about to head out again through the United Kingdom. He is a boy defined by his determination and his bravery. This feels like a time when those characteristics are more urgently needed than ever.”
The Curious Incident of the Dog in the Night-Time is coming to Manchester Opera House as part of its UK tour from Tuesday 2 – Saturday 6 March 2027, and tickets go on general sale next Friday (21 November) at 10am.
Manchester set to host five UEFA EURO 2028 matches – including England’s opening game
Emily Sergeant
Manchester has been confirmed to be the host of five matches at the upcoming UEFA EURO tournament in 2028.
This also, crucially, would include England‘s opening match, should they qualify directly.
The joint announcement by Manchester City and Manchester City Council today comes as UEFA has now released key details about the UK & Ireland 2028 competition – which, as it stands, is less than 1,000 days away.
It has been confirmed that the Etihad Stadium – which is known as The City of Manchester Stadium when not relating to Manchester City football club – will host four Group Stage matches across four different groups, offering both local and international football fans the chance to see a range of different national teams in action.
On top of this, Manchester will also be the host a Round of 16 knockout match as the tournament progresses.
UEFA EURO 2028 will kick off at the National Stadium of Wales in Cardiff on Friday 9 June 2028, culminating in the Final at Wembley Stadium on Sunday 9 July 2028.
Across the UK and Ireland, nine stadiums will host matches during the upcoming tournament – with other northern stadiums including Everton Stadium in Liverpool, and St James’ Park over in Newcastle.
More than three million tickets – as sold by UEFA – are set to be available for the tournament, and more information on this will be issued in due course.
Following an independent assessment, UEFA EURO 2028 is expected to generate up to £3.6 billion in socio-economic benefits for the UK and Ireland between 2028 and 2031, with benefits including job creation, regional growth, and direct spending from international visitors.
The countdown has started in Manchester for #EURO2028!
Five matches are scheduled to be played here – including England's opener if they qualify – and more than 300,000 fans will be welcomed to the city in June 2028.
Daisy Jackson -
27th March 2024 
