Lancashire Cricket has announced that Emirates has signed a new seven-year extension of the Club’s headline partnership until 2029.
This makes it the longest and biggest sponsorship in English domestic cricket.
The extended partnership with the world’s largest international airline includes naming rights of the Emirates Old Trafford stadium, as well as shirt sponsorship for Lancashire Lightning’s Vitality Blast shirt, and the Club also says it strengthens “one of the most recognisable and respected” sponsorships in sport.
The partnership began in April 2013, and this extension means that not only will Emirates remain as principal headline sponsor at Lancashire Cricket and Emirates Old Trafford, but it’ll also be on the front of the Club’s T20 shirt for at least 17 years.
That’s not all either, as on top of the partnership extension, a new dedicated hospitality, conference, and events space named the Emirates Business Class Lounge will be branded up in the historic Pavilion at Emirates Old Trafford too.
Speaking on the partnership extension, Daniel Gidney – Chief Executive at Lancashire Cricket – said: “This is an historic day for the Club and we’re delighted to announce the Emirates partnership renewal, which positions the sponsorship at Lancashire Cricket as one of the biggest and most recognisable in the game.
“We are hugely proud of our relationship with Emirates, a world class brand with a truly global reach, and this is another very positive step as part of the Club’s continued commercial growth and development.”
— Lancashire Lightning (@lancscricket) May 23, 2022
He continued: “We are incredibly grateful for [Emirates’] support of the Club and we look forward to working with their team over the next seven years and beyond.”
The new partnership extension also comes as Emirates Old Trafford “continues to transform”, even after the £65 million redevelopment work over the past decade, when plans were approved from Trafford Council for work at the ground.
The new project includes plans for a 100-bed hotel extension, 1,025-seater stand, a heritage centre, a guest services hub, and a new retail store facing directly on to Brian Statham Way, and the Club says this continued redevelopment will play a key role in its long-term financial strategy and sustainability moving forward.
It will also “increase and improve” the facilities that can be used by members and supporters.
Lancashire Cricket has announced that Emirates has signed a new seven-year partnership extension / Credit: Lancashire Cricket
“We are very pleased to be extending our partnership with Lancashire Cricket Club until 2029,” added Boutros Boutros of Emirates on the partnership extension.
“Lancashire is a legendary name in English cricket, and as the world’s largest international airline, we are proud to be playing such a big role in the Club’s growth and success, with the new agreement will make this the longest, and biggest sponsorship in English domestic cricket
“We very much look forward to the next seven years of our mutually beneficial relationship.”
Featured Image – Lancashire Cricket
News
Police tell gig-goers to ‘remain vigilant’ as Oasis Live ’25 hits Manchester
Emily Sergeant
Anyone lucky enough to be heading to Heaton Park for the Oasis Live ’25 gigs this summer is being told to ‘remain vigilant’.
Manchester is all set for a sensational summer of sound, as more than 300,000 music fans prepare to descend on our city to see a little-known band called Oasis (sarcasm detected) reform for the first time in over a decade.
And today is finally the big day after what has been a very long-time coming.
With the Gallagher brothers staging five nostalgia-drenched gigs at Heaton Park starting today (11 July), Greater Manchester Police (GMP) has now issued some important advice and information for gig-goers attending what is likely going to be one of the best live shows of their life, and what is sure to be a momentous moment for the city.
Oasis Live ’25 Manchester gig-goers told to ‘remain vigilant’ / Credit: The Manc Group | Simon Emmett (Publicity Picture)
GMP confirmed that it will be working with partners to ensure Oasis’ homecoming shows ‘pass by safely’ on 11, 12, 16, 19 and 20 July.
Planning has been underway within GMP over the past six months, alongside our partners at Manchester City Council, Transport for Greater Manchester (TfGM), North West Ambulance Service (NWAS), Greater Manchester Fire and Rescue Service (GMFRS), and many more.
Police officers will be present around the Heaton Park site, working with event security staff to ‘prevent crime and disorder’, while off-site patrols will also assist with traffic management and policing in the surrounding areas and the city centre.
Efforts are also underway to ‘minimise disruption’ in Manchester city centre and the surrounding areas, GMP confirmed.
We’ll be working with partners to ensure Oasis’ homecoming shows pass by safely at Manchester’s Heaton Park starting from this Friday.
Planning has been underway within GMP over the past six months alongside our partners.
— Greater Manchester Police (@gmpolice) July 10, 2025
“Our priority is to ensure everyone’s safety,” explained Assistant Chief Constable, Matt Boyle.
“We have worked closely with event organisers and partners to make sure the event is safe and enjoyable for those attending, whilst minimising any crime or antisocial behaviour impacts on local residents.
“We will have a large and highly visible policing operation in place in Heaton Park, the city centre, and on routes into and out of the venue to help people enjoy the event. We also have neighbourhood police officers and staff in place who are dedicated to dealing with local residents’ concerns.
“Our advice to fans attending is to enjoy yourselves but to remain vigilant, keep your belongings safe, and report anything suspicious to police or security staff so we can act on it.”
Major Co-op Live concert cancelled with fans already inside venue
Daisy Jackson
Major Co-op Live gig Jeff Lynne’s ELO has been cancelled this evening – after fans had already entered the venue.
Jeff Lynne’s ELO were set to perform the second of two nights at the huge Manchester venue tonight, as part of their final UK tour.
The Over and Out Tour should have been taking place on both the 9 and 10 July before heading to London’s BST Hyde Park Festival on Sunday.
But the show has been cancelled minutes before the legendary band were due to take to the stage.
Fans had already taken their seats inside the massive Co-op Live Arena when the news broke that the gig would not be able to take place ‘due to illness’.
77-year-old Jeff Lynne himself, who recently broke his hand in an accident, is said to be ‘devastated’ that he is unable to perform.
Jeff Lynne’s ELO has been cancelled at Co-op Live
A statement from the band said: “Unfortunately due to illness tonight’s (Thursday 10th July 2025) scheduled performance of Jeff Lynne’s ELO at the Co-Op Live will not be going ahead.
“Jeff is devastated he cannot perform this evening.
“More information will become available as soon as possible. For refunds please go to your point of purchase.”
According to fans, audiences inside Co-op Live were told the show was cancelled with just 45 minutes to go.
One person wrote: “The concert that never was. Cancelled with 45mins to go. Get well soon Jeff Lynne.”
Literally mins after this picture was taken Jeff Lynn cancelled 😞 @JeffLynnesELO Broke his hand a few days ago and has played the best he can and well done to you ! But then decides to cancel 2nd night n Manchester very last minute ! But it’s ok just ask for a refund !!! 😡 pic.twitter.com/wv1JfWPwk5
Emily Sergeant -
23rd May 2022 
