A Manchester-based spirit brand was left disappointed last night after being brutally rejected on the BBC show Dragon’s Den.
German-born Manchester resident Max Ruether, who runs his moonshine business O’Donnell Moonshine out of the Northern Quarter, faced up to the five business moguls on Thursday – asking them for a £200,000 investment in exchange for a 5% equity share.
At first, things seemed to be going well. Max appeared in his bootlegger garb – flat cap, white shirt and braces – alongside multiple mason jars filled with different flavours of moonshine and everyone, bar Touker Suleyman, happily got stuck into the sampling.
Peter Jones was so enthusiastic, in fact, he was chugging the stuff straight from the bottle.
Image: O’Donnell Moonshine
But as the dragons started to dig into the figures, it soon became clear that all did not add up. The business was in debt to the tune of £870,000 and investment was only available in the UK arm of the company, not its more successful German parent.
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Commenting that the UK business had lost money over the past three years, Touker was the first to issue a brutal rejection – telling the Mancunian entrepreneur his valuation was “ridiculous” before asking “how much of that stuff have you drank?”
He continued, “I find amazing is that you come in here with a business that has a million euros in debt” before surmising it was overvalued, over-indebted, there were too many questions marks and too many doubts.
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Image: O’Donnell Moonshine
Up next, Peter Jones called the business ‘deflating and unexciting’ before announcing he, too, was out. Admitting he could have been a potential investor, he ultimately slammed Max saying “even if I drank everything that’s on this table here I’d still come to the same conclusion.”
Steven Bartlett and Deborah Meaden were quick to follow suit, with Meaden explaining “You’re a tiny shareholder… you’ve made it impossible for me to invest”.
As for Sara Davies, it seemed there could be a glimmer of hope as she enthused about how ‘cool’ the concept was but, ultimately, she opted out too.
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After the show, Max Ruether said: “Whilst it was disappointing not to have received investment, it’s important to pick out the positives from my experience on The Den.
“The feedback was really encouraging and tells me that the brand and products are absolutely on the right track.
“It’s certainly not the last you’ll hear of O’Donnell Moonshine. For us it’s only the beginning.”
Image: O’Donnell Moonshine
Founded in 2016, O’Donnell Moonshine takes its name from anti-hero Chicago bootlegger Edward ‘Spike’ O’Donnell – a bootlegger during the roaring twenties.
Inspired by the rebellion and inventiveness of the American prohibition era, where illegal alcohol was produced overnight by moonlight to avoid detection, O’Donnell Moonshine is sold in flavours including Tough Nut, Wild Berry, Sticky Toffee, and 72% ABV High Proof.
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Although none of the dragons invested in the business, they did seem impressed with the product.
In an additional comment following the show, Max Ruether said moonshine could overtake gin in popularity: “As consumers continue to grow more adventurous with their choice of spirit, we predict a Moonshine boom in the next three years, much like the gin boom. Moonshine really is the new gin!”
Feature image – O’Donnell Moonshine
News
Remarkable Lake District rescue of dog missing for THREE WEEKS
Daisy Jackson
A dog who was missing for almost three WEEEKS in the Lake District has, miraculously, been rescued.
Little Teddy went missing on 2 August, disappearing from his owner on Helvellyn.
Volunteers from Keswick Mountain Rescue Team spent the following weeks searching for the scrappy dog, with one eventually hearing him barking from Dry Gill.
The poor dog had got stuck in the gill in a dangerous location that required a full team of seven to bring him to safety.
Remarkably, Teddy appeared to be uninjured, though he had lost quite a bit of weight after three weeks living wild on the fell.
His rescuers gave him a small amount of food before securing him in a rucksack and carrying him back to Swirls car park.
The whole rescue took around three and a half hours, when Teddy was reunited with his very relieved owner and taken to the vets.
Teddy making his way down from HelvellynTeddy the dog was part of a rescue mission in the Lake DistrictTeddy was rescued after three weeks missingCredit: Keswick Mountain Rescue
Keswick Mountain Rescue said: “The team are absolutely delighted to share this update, as the news of this missing dog had deeply affected so many people across our local community.
“A remarkable outcome after nearly three weeks on Helvellyn, and a huge well done to everyone who kept searching and never gave up on Teddy.”
The mountain rescue team is funded entirely through donations – you can use ‘Buy me a coffee’ to make a small donation HERE, or donate the normal way HERE.
Full list of road closures for Manchester Village Pride 2026
Emily Sergeant
The full list of road closures set to be in place for Manchester Village Pride this weekend have been released.
Manchester Village Pride is a beloved celebration of LGBTQ+ life in Manchester, known for bringing thousands of people into city centre every August bank holiday weekend for four fun-filled, glitter-covered, disco-driven days… and although 2026 may look a little different to usual, you can always count on the city to welcome everyone in.
Every year, the lineup offers a wide range of activities for the LGBTQ+ community and allies to join together and celebrate, as well as provide opportunities to advocate for equality, engage families and young people, and celebrate queer arts and culture.
This year’s event is set to kick off this Friday 28 August and round out on bank holiday Monday (31 August).
🏳️🌈 On Saturday [29 August], it's the #PrideParade so you'll see plenty of rainbows in the city centre.
To allow the parade to take place: – There will be road closures in place – Some buses may operate on diversion – Trams in the city centre may experience minor delays
And of course, for the celebrations to all take place as safely and seamlessly as possible, a number of road closures and restrictions will need to be put in place, and Manchester City Council has now published a list of everything you need to know.
It’s advised that anyone making their way into and around the city centre this weekend use other modes of transport – such as buses, trams, and trains.
But for those who need to drive, you’ll want to pay attention to this list before setting out on any journeys.
The full list of road closures for Manchester Village Pride 2026 has been released / Credit: The Manc Group | Supplied
Saturday 29 August
All roads in this list will be closed from 6am to 7pm:
Liverpool Road (Water Street to Deansgate)
Wollam Place (30m south of Liverpool Road to Liverpool Road)
Potato Wharf (Castlefield Hotel entrance to Liverpool Road)
Old Medlock Street
Lower Byrom Street (40m north of Liverpool Road to Liverpool Road)
Duke Street (Rice Street to Liverpool Road)
Stone Street (Liverpool Road to Bridgewater Street)
Barton Street (Bridgewater Street to Tonman Street)
Southern Street (Bridgewater Street to Liverpool Road)
Bridgewater Street (Collier Street to Deansgate)
Tonman Street (Liverpool Road to Longworth Street)
Saturday 29 August
All roads in this list will be closed from 9am to 7pm:
Deansgate (Trafford Street to Peter Street)
Quay Street (Little Quay Street to Deansgate)
Peter Street (Deansgate to Oxford Street)
Camp Street (Deansgate to Longworth Street)
St James Street (Deansgate to Longworth Street)
Jerusalem Place (Jacksons Row to Deansgate)
Marron Place (Jacksons Row to Deansgate)
Watson Street (Windmill Street to Peter Street)
Museum Street (Windmill Street to Peter Street)
Mount Street (Windmill Street to Bootle Street)
Southmill Street (Windmill Street to Bootle Street)
Lower Mosley Street (Windmill Street to Oxford Street)
Oxford Street (Peter Street to Whitworth Street)
Chepstow Street (Great Bridgewater Street to Oxford Street)
Portland Street (Oxford Street to Abingdon Street)
Princess Street (Faulkner Street to Whitworth Street)
Whitworth Street (Beaver Street to Fairfield Street)
Samuel Ogden Street (Bombay Street to Whitworth Street)
Sackville Street (Bombay Street to Whitworth Street)
Fairfield Street (Whitworth Street to London Road)
Minshull Street (Fairfield Street to Aytoun Street)
Back Acton Street (Fairfield Street to Ebden Street)
Minshull Street (Fairfield Street to Ebden Street)
Bus lanes will also be suspended on Bridge Street from Gartside to New Bailey Street, Whitworth Street West from Deansgate to Albion Street, and Portland Street from Princess Street to Newton Street, on the Saturday (29 August) too – running from 6am to 7pm.
Georgina Pellant -
25th February 2022 
