A Manchester-based spirit brand was left disappointed last night after being brutally rejected on the BBC show Dragon’s Den.
German-born Manchester resident Max Ruether, who runs his moonshine business O’Donnell Moonshine out of the Northern Quarter, faced up to the five business moguls on Thursday – asking them for a £200,000 investment in exchange for a 5% equity share.
At first, things seemed to be going well. Max appeared in his bootlegger garb – flat cap, white shirt and braces – alongside multiple mason jars filled with different flavours of moonshine and everyone, bar Touker Suleyman, happily got stuck into the sampling.
Peter Jones was so enthusiastic, in fact, he was chugging the stuff straight from the bottle.
Image: O’Donnell Moonshine
But as the dragons started to dig into the figures, it soon became clear that all did not add up. The business was in debt to the tune of £870,000 and investment was only available in the UK arm of the company, not its more successful German parent.
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Commenting that the UK business had lost money over the past three years, Touker was the first to issue a brutal rejection – telling the Mancunian entrepreneur his valuation was “ridiculous” before asking “how much of that stuff have you drank?”
He continued, “I find amazing is that you come in here with a business that has a million euros in debt” before surmising it was overvalued, over-indebted, there were too many questions marks and too many doubts.
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Image: O’Donnell Moonshine
Up next, Peter Jones called the business ‘deflating and unexciting’ before announcing he, too, was out. Admitting he could have been a potential investor, he ultimately slammed Max saying “even if I drank everything that’s on this table here I’d still come to the same conclusion.”
Steven Bartlett and Deborah Meaden were quick to follow suit, with Meaden explaining “You’re a tiny shareholder… you’ve made it impossible for me to invest”.
As for Sara Davies, it seemed there could be a glimmer of hope as she enthused about how ‘cool’ the concept was but, ultimately, she opted out too.
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After the show, Max Ruether said: “Whilst it was disappointing not to have received investment, it’s important to pick out the positives from my experience on The Den.
“The feedback was really encouraging and tells me that the brand and products are absolutely on the right track.
“It’s certainly not the last you’ll hear of O’Donnell Moonshine. For us it’s only the beginning.”
Image: O’Donnell Moonshine
Founded in 2016, O’Donnell Moonshine takes its name from anti-hero Chicago bootlegger Edward ‘Spike’ O’Donnell – a bootlegger during the roaring twenties.
Inspired by the rebellion and inventiveness of the American prohibition era, where illegal alcohol was produced overnight by moonlight to avoid detection, O’Donnell Moonshine is sold in flavours including Tough Nut, Wild Berry, Sticky Toffee, and 72% ABV High Proof.
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Although none of the dragons invested in the business, they did seem impressed with the product.
In an additional comment following the show, Max Ruether said moonshine could overtake gin in popularity: “As consumers continue to grow more adventurous with their choice of spirit, we predict a Moonshine boom in the next three years, much like the gin boom. Moonshine really is the new gin!”
Feature image – O’Donnell Moonshine
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A ‘lost town’ in Yorkshire has been discovered 650 years after being ‘swallowed by the sea’
Clementine Hall
The sunken town is dubbed ‘Yorkshire’s Atlantis’.
Britain’s lost Atlantis is thought to have finally been discovered after falling into the North Sea 650 years ago.
Historians believed it lay at the bottom of the ocean around a mile off from the Yorkshire coast.
Ravenser Odd is a town which sunk to the depths of the sea back in 1362, The Hoot Leeds reports.
Scientists have been in search of the town for years, and have likened its eventual discovery to Atlantis and Pompeii.
The sunken town, dubbed ‘Yorkshire’s Atlantis’, was once a popular stopping place for fishing boats and cargo ship that sat the mouth of the Humber Estuary.
Image: Unsplash
However, a new search closer to the shore has recently uncovered rocks and stonework beneath the water’s surface.
Specialist sonar equipment has been deployed in an attempt to discover the harbour walls of the lost town.
Professor Dan Parsons, a geoscientist at the University of Hull, is leading the search.
He told The Sun: “It’s fascinating, exciting, exhilarating. The exact location of this medieval town hasn’t ever been pinpointed.
“We now have the tools and the technology to go out there and locate it once and for all.”
The search team hope to find the footprint of the town including its sea wall, harbour and foundations.
This will allow them to map it all out and create a 3D map which divers could then use to explore the site.
Scientists say they now have all the data needed and will be analysing the area under the sea in the coming weeks.
After all this, they should be able to confirm whether the findings are infact the lost Yorkshire town of Ravenser Odd.
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Hit Christmas market stall opens permanently at Piccadilly Gardens
Georgina Pellant
Crunch Korean Gansig has become a must-try foodie stall at the Manchester Christma Markets, now it’s pulled up at Picadilly Gardens permanently.
The hit Korean hot dog stall has wowed visitors over the past few years with its cheese, potato and meat-filled creations.
Deep-fried in a crispy waffle coating and then lightly rolled in sugar, these sausages on a stick come drizzled in sweet ketchup and mustard.
Incredibly moreish if we do say so ourselves, since first making their appearance at the 2021 Manchester Christmas Markets they’ve consistently been ranked one of the event’s best food traders.
Now, thanks to a new permanent stall popping up where it all began for the team, Manc foodies can enjoy their hot meaty and cheesy Korean goodies all year long.
Popular flavour choices include all-cheese, all-sausage and half-and-half versions, with a vegetarian-friendly cheese-filled version wrapped in a potato waffle coating, and halal-friendly options that are made using separate batter and fryers.
This really is a hot dog stand that caters to everyone. With owners having previously said they would work on a vegan hot dog once they got their own permanent stand, we don’t expect the plant-powered gang will be left waiting too much longer.
Sharing the news to Instagram, the Crunch Korean Gansig team wrote: “Hey guys, we’ve got exciting news to share! We are launching a new market stall in the Piccadilly garden street food market from tomorrow.
“After two years of successful Christmas trading, we are ready to take on a new challenge, and love to serve our hotdogs to you guys again!
“So come on down to the market and say hi, we love to see you there! See you soon!”
Fans of the Korean hot dog stall have responded to the news with enthusiasm, flooding into the comments to share their excitement.
One person wrote: “So excited we will have to go!!”
Another person said: “Nooooo stop!!! I’m so happy I could cry”