A Manchester-based spirit brand was left disappointed last night after being brutally rejected on the BBC show Dragon’s Den.
German-born Manchester resident Max Ruether, who runs his moonshine business O’Donnell Moonshine out of the Northern Quarter, faced up to the five business moguls on Thursday – asking them for a £200,000 investment in exchange for a 5% equity share.
At first, things seemed to be going well. Max appeared in his bootlegger garb – flat cap, white shirt and braces – alongside multiple mason jars filled with different flavours of moonshine and everyone, bar Touker Suleyman, happily got stuck into the sampling.
Peter Jones was so enthusiastic, in fact, he was chugging the stuff straight from the bottle.
Image: O’Donnell Moonshine
But as the dragons started to dig into the figures, it soon became clear that all did not add up. The business was in debt to the tune of £870,000 and investment was only available in the UK arm of the company, not its more successful German parent.
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Commenting that the UK business had lost money over the past three years, Touker was the first to issue a brutal rejection – telling the Mancunian entrepreneur his valuation was “ridiculous” before asking “how much of that stuff have you drank?”
He continued, “I find amazing is that you come in here with a business that has a million euros in debt” before surmising it was overvalued, over-indebted, there were too many questions marks and too many doubts.
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Image: O’Donnell Moonshine
Up next, Peter Jones called the business ‘deflating and unexciting’ before announcing he, too, was out. Admitting he could have been a potential investor, he ultimately slammed Max saying “even if I drank everything that’s on this table here I’d still come to the same conclusion.”
Steven Bartlett and Deborah Meaden were quick to follow suit, with Meaden explaining “You’re a tiny shareholder… you’ve made it impossible for me to invest”.
As for Sara Davies, it seemed there could be a glimmer of hope as she enthused about how ‘cool’ the concept was but, ultimately, she opted out too.
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After the show, Max Ruether said: “Whilst it was disappointing not to have received investment, it’s important to pick out the positives from my experience on The Den.
“The feedback was really encouraging and tells me that the brand and products are absolutely on the right track.
“It’s certainly not the last you’ll hear of O’Donnell Moonshine. For us it’s only the beginning.”
Image: O’Donnell Moonshine
Founded in 2016, O’Donnell Moonshine takes its name from anti-hero Chicago bootlegger Edward ‘Spike’ O’Donnell – a bootlegger during the roaring twenties.
Inspired by the rebellion and inventiveness of the American prohibition era, where illegal alcohol was produced overnight by moonlight to avoid detection, O’Donnell Moonshine is sold in flavours including Tough Nut, Wild Berry, Sticky Toffee, and 72% ABV High Proof.
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Although none of the dragons invested in the business, they did seem impressed with the product.
In an additional comment following the show, Max Ruether said moonshine could overtake gin in popularity: “As consumers continue to grow more adventurous with their choice of spirit, we predict a Moonshine boom in the next three years, much like the gin boom. Moonshine really is the new gin!”
Feature image – O’Donnell Moonshine
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Plans submitted for new £250 million mixed residential neighbourhood in Stockport
Danny Jones
Plans have officially been submitted for a brand-new £250 million neighbourhood in the heart of Stockport town centre.
The new mixed residential mini-village simply dubbed, ‘Stockport 8’, has been put forward by the local LLP of the same name, set up as part of a partnership between Stockport Council and ECF (English Cities Fund – itself a joint venture between Homes England, Legal & General, and Muse).
Set to cost a quarter of a million, the proposed neighbourhood is just the latest step of the ever-growing Stockport Mayor Development Corporation (MDC) masterplan, a wider £500m scheme to transform the specific Stockport Town Centre West area into the most sustainable, liveable town centre in the UK.
With a planning application now submitted, we’ve also been given another look at what the new Stockport neighbourhood would look like if green-lit.
We first heard reports of the new Stockport 8 neighbourhood back in January after CGIs of what the developers envisioned were shared with the public, alongside how it fit into the West blueprints.
The overall goal of the development is to create a high-quality, green neighbourhood featuring a mix of housing tenures to suit existing and new homeowners and tenants.
Aiming to build a grand total of 1,300 high-quality, energy-efficient homes all told as part of a whipping £1bn investment in Stockport town centre, there will also be room for businesses and community spaces on the ground floor level to knit into the existing centre and its community.
There’s also an insistence from those behind the project to create different atmospheres, creating new environments for people to meet, socialise, relax and enjoy, such as residential courtyards and green roofs, as well as the usual modern amenities re: parking, vehicle charging, bike storage etc.
All told, the council and their development partners – which include chief designers, shedkm, and landscape architects, Planit – are hoping to contribute nearly a third of the homes in Stockport MDC masterplan, which is hoping to surpass 4,000 homes over a total of 130 acres.
As well as helping contribute to the busy and vital road network that is continuing to be redeveloped, the goal is to create a safe and sustainable travel environment too, with a pedestrian-only street running through the centre of the scheme.
With one big road (Cook Street) running throughout the neighbourhood, the new builds will also look to knit into Stockport’s existing structure, celebrating the area’s rich heritage and character by even reintroducing historic street patterns and street names.
If you’re interested in the skyline-changing new project, you can find out more HERE.
Planning permission applications in Manchester can sometimes take upwards of 13 weeks due to the various individual stages and processes, so we’re still a while of way from knowing if/when Stockport 8 will begin work but with a summer 2027 completion date, it could be a huge moment for the town.
Hidden drug den full of cannabis plants worth £100k exposed by police in Bury
Emily Sergeant
Police in Bury have exposed a drug den worth an estimated £100,000 hidden behind closed doors during early morning warrants.
Greater Manchester Police (GMP) explained, earlier this week (9 December), officers from the Radcliffe and Elton and Church Neighbourhood Teams were joined by Bury’s newest district commander, Chief Superintendent Kirsty Oliver, to conduct a warrant at an address on Mitchell Street.
The warrant was conducted by acting on intelligence that was gathered from members of the public within the community.
Officers the address, where they forced entry and discovered what has been described as a “sophisticated cannabis farm” within the property.
A hidden drug den full of cannabis plants worth £100k has been exposed by police in Bury / Credit: GMP
The set-up was spread across two floors, and according to police, resulted in around 300 plants being seized overall – with half of them being at the beginning of their growth-cycle, and 100 which had been harvested.
All the plants seized have a combined street value of an estimated £100,000, it is believed.
On top of this, a vehicle was also seized after officers found it suspiciously parked outside the premises, and following further inspection, it was discovered to be outstanding as stolen and had false registration plates.
Early morning warrants uncover a hidden drug den worth an estimated £100,000 in #Bury thanks to intelligence from within the community.
Police believe that the warrant could be linked with West Balkan’s Organized Crime Groups, and are investigating additional lines of enquiry.
Chief Superintendent Kirsty Oliver, Bury’s new district commander, thanked the public for their help in yesterday’s warrant.
“We received information sent in by concerned members of the community who wanted to create a safer environment,” Chief Superintendent Oliver explained.
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“Communities are essential to preventing and solving crime, and I encourage you to continue to report any criminal acts or suspicious behaviour to us and let us know what is happening in your area.”
Georgina Pellant -
25th February 2022 
