A Manchester-based spirit brand was left disappointed last night after being brutally rejected on the BBC show Dragon’s Den.
German-born Manchester resident Max Ruether, who runs his moonshine business O’Donnell Moonshine out of the Northern Quarter, faced up to the five business moguls on Thursday – asking them for a £200,000 investment in exchange for a 5% equity share.
At first, things seemed to be going well. Max appeared in his bootlegger garb – flat cap, white shirt and braces – alongside multiple mason jars filled with different flavours of moonshine and everyone, bar Touker Suleyman, happily got stuck into the sampling.
Peter Jones was so enthusiastic, in fact, he was chugging the stuff straight from the bottle.
Image: O’Donnell Moonshine
But as the dragons started to dig into the figures, it soon became clear that all did not add up. The business was in debt to the tune of £870,000 and investment was only available in the UK arm of the company, not its more successful German parent.
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Commenting that the UK business had lost money over the past three years, Touker was the first to issue a brutal rejection – telling the Mancunian entrepreneur his valuation was “ridiculous” before asking “how much of that stuff have you drank?”
He continued, “I find amazing is that you come in here with a business that has a million euros in debt” before surmising it was overvalued, over-indebted, there were too many questions marks and too many doubts.
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Image: O’Donnell Moonshine
Up next, Peter Jones called the business ‘deflating and unexciting’ before announcing he, too, was out. Admitting he could have been a potential investor, he ultimately slammed Max saying “even if I drank everything that’s on this table here I’d still come to the same conclusion.”
Steven Bartlett and Deborah Meaden were quick to follow suit, with Meaden explaining “You’re a tiny shareholder… you’ve made it impossible for me to invest”.
As for Sara Davies, it seemed there could be a glimmer of hope as she enthused about how ‘cool’ the concept was but, ultimately, she opted out too.
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After the show, Max Ruether said: “Whilst it was disappointing not to have received investment, it’s important to pick out the positives from my experience on The Den.
“The feedback was really encouraging and tells me that the brand and products are absolutely on the right track.
“It’s certainly not the last you’ll hear of O’Donnell Moonshine. For us it’s only the beginning.”
Image: O’Donnell Moonshine
Founded in 2016, O’Donnell Moonshine takes its name from anti-hero Chicago bootlegger Edward ‘Spike’ O’Donnell – a bootlegger during the roaring twenties.
Inspired by the rebellion and inventiveness of the American prohibition era, where illegal alcohol was produced overnight by moonlight to avoid detection, O’Donnell Moonshine is sold in flavours including Tough Nut, Wild Berry, Sticky Toffee, and 72% ABV High Proof.
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Although none of the dragons invested in the business, they did seem impressed with the product.
In an additional comment following the show, Max Ruether said moonshine could overtake gin in popularity: “As consumers continue to grow more adventurous with their choice of spirit, we predict a Moonshine boom in the next three years, much like the gin boom. Moonshine really is the new gin!”
Feature image – O’Donnell Moonshine
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Oasis finally confirm ‘private ballot’ ticket information for reunion tour
Daisy Jackson
Oasis have just announced more information about how tickets will be sold through a ‘private ballot’ for their extra reunion tour dates.
The group added two additional shows at Wembley Stadium after their initial 17 gigs across London, Manchester, Dublin, Edinburgh and Cardiff generated huge demand and sold out in a day.
Oasis and Ticketmaster came under fire though for the use of dynamic pricing, which saw ticket prices shoot up by hundreds of pounds by the time people made it through the online queues.
For these additional reunion tour dates at Wembley, ticket sales will look a little different.
They’ll be using a ‘private ballot’, which will give first dibs to those who missed out on the first ticket sale.
You’ll only be invited to register for the sale if you signed into your Ticketmaster account on Saturday 31 August, and joined a queue for a specific show.
And you’ll only receive an invitation if you DIDN’T manage to bag tickets the first time round.
THEN you’ll be able to register for the actual ballot, which still doesn’t guarantee you a ticket but does at least get you into a (hopefully less lengthy) queue.
“Invitations to enter the private ballot will be sent overnight tonight (Saturday) to eligible fans we have been able to identify.
“If you signed into your Ticketmaster UK account on Saturday, 31st August, and were able to join a queue for a specific show, but didn’t get a ticket-then you may be eligible to take part and will receive an email on how to register for the ballot.
“Keep an eye on the inbox associated with your Ticketmaster account, and don’t forget to check your junkmail.
“Once successfully registered, you will be entered into the ballot for a code for access to the final Wembley on sale.
“Due to the demand for the shows and to avoid last week’s long queues, codes will be strictly limited. Entry to the ballot does not guarantee you will receive a code.
“The ballot is only open to invited fans. You must register with the email to which your invitation was sent and which is registered with your Ticketmaster account.
“All other entries will be discounted. If you do not receive an email then unfortunately you will not be eligible for the ballot.
“You will be automatically discounted from the ballot, even if you go through the registration process.”
Featured image: Simon Emmett
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Manchester Airport named UK’s worst in annual Which? survey for third year running
Emily Sergeant
Manchester Airport has officially been declared the worst airport in the UK, according to a new survey by Which?… yet again.
The summer travel season may be drawing to a close now, with hundreds of flights having taken off and landed in our region over the last couple of months, but for any Greater Manchester holidaymakers who are still yet to jet off, an annual ranking by consumer choice group Which? has proved to be pretty grim reading.
That’s because several terminals at the UK’s third largest airport have found themselves at the bottom of the list in Which? latest findings.
Manchester Airport has hit back at the survey and defended itself, saying its own passenger surveys suggest people are “much more positive” about the airport, adding that it was “proud to give people in all parts of the North easy and affordable access to nearly 200 different destinations across the world”.
For its annual survey, Which? spoke to nearly 7,000 passengers to gather feedback about their experiences of flying from UK airports over the last 12 months, and asked them to score the airports across 11 categories.
Manchester Airport has been named the worst in the UK for the third year running / Credit: The Manc Group
Some of these categories including seating, staff, toilets, and of course, the queues we all dread at check in, bag drop, passport control, and security.
And just like in both 2022 and again in 2023, it was Manchester Airport Terminal 3 that ranked right at the bottom, receiving the lowest customer satisfaction score of 37%.
Manchester Terminal 1 ranked one place above that with a score of 40%, while Manchester Terminal 2 was a little further up the the list with a score of 51%, and just saw Luton Airport, London Stansted, and Belfast International Airport sandwiched in between it.
According to Which?, some of the complaints it received about Manchester Airport from passengers who responded to the survey this year was that older people struggled with long walks due to travelators being broken since 2021, difficulties with finding a seat, and “horrendous” queues with people apparently being “corralled like cattle”.
As mentioned though, Manchester Airport has slammed Which?’s findings in a formal statement.
The UK’s third largest airport has hit back at the survey results and defended itself / Credit:
Describing the survey as “disappointing to see”, Manchester Airport’s statement reads: “We understand not every experience is perfect and want all passengers to feel able to raise their concerns directly with us. That is why we speak to them on a daily basis, surveying hundreds of people a month to get in-the-moment feedback from a full range of perspectives.
“That is in stark contrast to Which?, which conducted a tiny and unrepresentative survey of its members six months ago, asking them to recollect airport experiences that could have been as far back in time as April 2023.
“Which? fully understands that its readers form a narrow group of passengers whose views cannot in any way be taken to represent those of the travelling public at large, but chooses to promote its survey findings as if they do.”
Manchester Airport says it’s disappointing see Which? “chase cheap headlines” with its “sensational and over-simplified characterisation of airports” and the different roles they play, adding: “To make matters worse, it has printed inaccurate statements about our facilities and security waiting times that paint a more negative picture than reality.
Georgina Pellant -
25th February 2022 
