Molly-Mae Hague and adidas drop new collection inspired by matcha and iced lattes
Molly-Mae Hague and adidas drop new collection inspired by matcha and iced lattes
Today, adidas has finally released its hotly-anticipated parnership with Manchester-based influencer Molly-Mae Hague.
The social media superstar has collaborated with the sportswear giant for a limited-edition footwear collection inspired by matchas and iced lattes.
Molly-Mae and adidas Originals have just given fans a look at the shoes for the first time.
The star has curated a limited-edition collection of iconic Originals silhouettes – a Samba and a Superstar.
The first is the Samba Matcha shoes, a premium leather and suede shoe in a soft green colour, with double pink and white laces.
The other is a Superstar II Latte, which again features double laces in coffee-coloured hues, but in the iconic leather Superstar silhouette.
In behind-the-scenes footage of the design process on Molly-Mae’s Amazon Prime documentary series, Behind It All, she described them as ‘matcha cool girl in London’ shoes – and the vision has definitely come to life.
Molly-Mae said: “Seeing my creative vision come to life on two iconic adidas Originals silhouettes that have long been staples in my wardrobe is a true dream.
“Being so closely involved in the design process and creating products that feel fun, timeless, and an authentic extension of my own personal style has been the best experience.
“I am so excited to see how others style them in their own way.”
Steve Marks, VP Brand adidas UK commented: “At adidas, we partner with individuals who define style through authenticity and a deep-rooted connection to our brand.
“Molly-Mae’s relationship with adidas Originals has developed organically over time as a key advocate of the brand and this partnership represents a natural evolution – bringing her signature aesthetic to two of our most iconic silhouettes.”
The limited-edition adidas Originals x Molly-Mae collection drops in stores and online on 9 April, priced at £100 per pair.
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Featured image: adidas