A new campaign has been launched by National Highways to raise awareness of an ‘intrusive’ driving act that 43% of Brits admit to doing.
Whether intentional or not, tailgating – a term used for driving too closely behind another vehicle – is known to create tension and anxiety for drivers across the UK, and remains a serious safety issue for other road users, which is why National Highways has launched a campaign to tackle the issue.
Recent Government statistics have shown that tailgating leads to an average of 147 deaths or serious injuries every year on motorways and major A-roads, with 60% of drivers saying that being tailgated makes them feel uncomfortable.
But despite this, 43% of drivers admit to tailgating ‘at least sometimes’.
The National Highways’ new campaign, titled Make the Change: Two Seconds is all it Takes, is working to highlight how one person’s driving behaviour, even if unintentional, can cause real stress for others.
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The agency said the simple message in the campaign’s name highlights that all drivers need to do is maintain this ‘suitable’ following distance.
“Small changes in driving behaviour can have a big impact on overall road safety and everyone’s wellbeing on the road,” the campaign reads.
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A new National Highways campaign has been launched to prevent ‘intrusive’ tailgating on UK roads / Credit: pxfuel
“Keeping a safe following distance of at least two seconds is a simple yet vital habit. It significantly improves road safety while promoting a calmer, more respectful driving atmosphere for everyone.
“Following another vehicle too closely can make the driver ahead feel stressed and pressured. It’s much like someone standing too near to you in a queue – uncomfortable and intrusive.
“Respecting space matters just as much on the road as it does in everyday life.”
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As a way of maintaining the two-second gap, the National Highways encourages drivers to ‘pick a fixed point up ahead’, such as a road sign or lamppost, and as the car in front passes it, start counting: ‘one thousand one, one thousand two’.
If you reach that point before finishing the count, you’re too close and need to ease off the accelerator to allow more space.
Featured Image – Edward Lawrence (via Unsplash)
News
Delays on M60 continue after man dies falling from bridge near Trafford Centre
Daisy Jackson
A man has tragically died after falling from a bridge on the M60, near the Trafford Centre.
Police closed the motorway in both directions at around 10am this morning as they responded to the concern for welfare.
The man was on Barton Bridge on the M60, but tragically fell and passed away at the scene.
The motorway was shut anti-clockwise between junction 12 for the M602 and junction 10, and on the clockwise carriageway between junction 9 and 11, with a huge diversion in place.
Although the motorway has reopened as the afternoon has worn on, disruption is ‘likely’ to continue for several hours yet.
National Highways is reporting up to two miles of congestion on the M60 around Barton Bridge.
In a statement released earlier today, a GMP spokesperson said: “Officers are currently responding to a concern for welfare on Barton Bridge on the M60, reported at around 9:40am today (Tuesday 31 March).
“The M60 remains closed in both directions while emergency services are in attendance. Significant delays are expected and drivers are advised to avoid the area where possible.”
GMP later added: “Earlier today, officers responded to a concern for welfare on Barton Bridge on the M60. The man sadly fell from the bridge and passed away at the scene.
“The road remains closed while enquiries continue. Please avoid the area and plan alternative routes where possible as disruption is likely to continue for the rest of the day.”
Molly-Mae Hague and adidas drop new collection inspired by matcha and iced lattes
Daisy Jackson
Today, adidas has finally released its hotly-anticipated parnership with Manchester-based influencer Molly-Mae Hague.
The social media superstar has collaborated with the sportswear giant for a limited-edition footwear collection inspired by matchas and iced lattes.
Molly-Mae and adidas Originals have just given fans a look at the shoes for the first time.
The star has curated a limited-edition collection of iconic Originals silhouettes – a Samba and a Superstar.
The first is the Samba Matcha shoes, a premium leather and suede shoe in a soft green colour, with double pink and white laces.
The other is a Superstar II Latte, which again features double laces in coffee-coloured hues, but in the iconic leather Superstar silhouette.
In behind-the-scenes footage of the design process on Molly-Mae’s Amazon Prime documentary series, Behind It All, she described them as ‘matcha cool girl in London’ shoes – and the vision has definitely come to life.
Molly-Mae said: “Seeing my creative vision come to life on two iconic adidas Originals silhouettes that have long been staples in my wardrobe is a true dream.
“Being so closely involved in the design process and creating products that feel fun, timeless, and an authentic extension of my own personal style has been the best experience.
“I am so excited to see how others style them in their own way.”
Steve Marks, VP Brand adidas UK commented: “At adidas, we partner with individuals who define style through authenticity and a deep-rooted connection to our brand.
“Molly-Mae’s relationship with adidas Originals has developed organically over time as a key advocate of the brand and this partnership represents a natural evolution – bringing her signature aesthetic to two of our most iconic silhouettes.”
The limited-edition adidas Originals x Molly-Mae collection drops in stores and online on 9 April, priced at £100 per pair.
Emily Sergeant -
17th July 2025 
