Smirnoff Raspberry Crush vodka to hit supermarket shelves ahead of summer
It looks like Smirnoff might have come up with the perfect boozy drink for a Saturday afternoon in the sunshine: Raspberry Crush Vodka.
The brand is launching the new vibrant pink product from this month – with bottles of the good stuff expected to appear in supermarkets as soon as July 12.
Arriving in 70cl sizes, the raspberry-flavoured voddy is set to pop up on shelves at just the right time – as people kick back in their gardens and enjoy some summertime sipping.
The price of a bottle? £16.50.
Nick Payman, Head of Smirnoff, commented: “The launch of Smirnoff Raspberry Crush is a big step towards further invigorating and adding excitement to the vodka category.
“The vibrancy of the new pack and liquid, from its colour to its taste, will provide maximum shelf stand out and menu appeal for the trade to capitalise on.
“The new launch provides consumers the opportunity to enjoy vodka serves at a wide range of events, from casual, early evening occasions to elevated experiences and get-togethers, and focuses on creating fun, delicious serves.”
Smirnoff’s Raspberry Crush Vodka is expected to arrive in many major supermarkets from mid-July.
Keep your eyes peeled!