A true music entertainment pioneer and UK culture shaper left the building on Sunday, and his passing has rocked the foundation of many in the UK music industry and beyond.
Last night it was confirmed that Youtube star and SBTV founder Jamal Edwards had passed away, aged 31. Tributes have been pouring in thick and fast following the news of his death.
The son of Loose Women star Brenda Edwards, Jamal was awarded an MBE for his services to music in 2014. Described by his mum as an “inspiration” and the “centre of [her] world”, she has confirmed that he died of a “sudden illness” over the weekend.
After the devastating death of Jamal, our thoughts are with Brenda today. She’s sent us this message: pic.twitter.com/EZWH3b5tcX
He is credited with helping to kick start the careers of huge artists like Skepta, Ed Sheeran, Dave and Jessie J through his Youtube channel, but his impact stretched much wider than that – touching many artists in Manchester and beyond.
As Despa Robinson, CEO and founder of Birmingham-based record company B£83 Music wrote in tribute: “He left the door open and 1000s of us ran through it.”
I used to talk to this 15 y/o kid on MSN & we compared notes on cameras in my early Despacam days.
That kid went on to become a giant by the name of Jamal Edwards. He left the door open & 1000s of us ran through it.
SBTV first launched in 2007 with a grainy video recording of a rap battle, filmed by Jamal on a college excursion to Cadbury’s chocolate factory in Birmingham. This DIY aesthetic would go on to define the channel in more ways than one.
Changing the career trajectory for a host of underground UK artists, SBTV helped to make artists ubiquitous at a time when urban music in the UK was changing rapidly and the industry just hadn’t caught up.
Instead of waiting to get airplay on the radio or for a label to sign them, artists could pave their own way by getting onto his Youtube – and they flocked to him.
SBTV launched the same year as YouTube did.
Its hard to describe just how hard things were for UK rappers at that time. But the best example is the charts – where there were 0 (zero) UK rappers in the Top 100.
Jamal’s vision gave a real platform to the underrepresented.
SBTV wasn’t the only channel doing this – but it was very much up there. Over the years, Jamal’s Youtube featured a huge array of Mancunian up-and-comers including DRS, Tobi Sunmola, Bugzy Malone, Shotty Horroh, Skittles, MC Fox, Fumez, Chimpo, Blizzard, Lady Ice and many more.
As Manchester rapper Lady Ice put it: “Back then no one was really looking at us Manny artists and being a female was worse.”
“In 2014 Jamal Edwards was the first person that gave me an opportunity to hit a major platform. You believed in me.”
“You have done incredible things for the scene. A true pioneer. Fly high.”
Harnessing the power of Youtube before others had caught on, SBTV successfully undercut the traditional music industry trajectory and launched a whole new generation of urban artists to fame in a way that took the mainstream by surprise.
As Guardian columnist Kieran Yates wrote of Edwards back in 2017, “[he] enabled and emboldened artists to make the case that they had a real following. He legitimised the voices of the streets.”
Manchester rapper Blizzard has credited SBTV with shaping his career, but he has also spoken highly about him as a person too – tweeting about how he was there for him at his lowest ebb.
This is why Jamal is the GOAT
I posted I was suicidal early last year and he phoned me out of the blue before ANYONE, even family – and he just chatted to me for nearly an hour about how things were gonna get better and I'll never ever forget that. 💔
Further tributes from Manchester artists have come from Konny Kon and Tyler Daley of Children of Zeus, who this morning tweeted “We should all make an effort to tell people while they’re here what we think of them”.
Manchester rapper and producer Chimpo described him as a pioneer and gentleman, writing: “Rest Easy Jamal. All the success he had n legendary things he achieved, my man still had all the humbleness and enthusiasm in the world. A pioneer and a gentleman.”
And a Mancunian reporter for ITV, Jam Williams-Thomas, said: “This man did so much for grime and UK music. I grew up watching SBTV to see all the underrepresented artists of the scene. His grind is unmatched. A real inspiration and a huge, huge loss to the industry. Honoured to share first names with you. RIP Jamal Edwards.”
RIP Jamal Edwards, a real trailblazer.
I remember seeing this ad spot in the X-Factor back in 2011 & being instantly inspired to get into media. Prayers for his family 🕊 pic.twitter.com/wc2BbiDjO3
Manchester night tsar and Warehouse Project founder Sacha Lord tweeted: “RIP the nicest, loveliest guy in the industry, Jamal Edwards. Shocked and very very saddened, A legend.”
Manchester’s Thirty Pound Gentleman founder, Danny ‘Falz’ Fahey, wrote: “Jamal E Edwards is a pioneer and creator we can’t ever forget in our culture. Always with the self belief and encouragement for our young people, always close to the ground regardless of his remarkable success. Rest well.”
Dave tweeted: “Thank you for everything. Words can’t explain.”
Vernon Kay wrote: “Jamal Edwards. RIP. Always someone you were drawn to. Learnt so much from him every time we met…A pioneer and a generous dude. Shocked he’s gone.”
Feature image – Flickr
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Bee Network trams and buses hit by first wave of delays as thousands flock to Oasis gigs
Danny Jones
Greater Manchester’s Bee Network is now facing its first wave of congestion and delays as thousands of Oasis fans travel into the city region and towards Heaton Park by tram.
An approximate 80,000 fans are expected at each of the Live ’25 homecoming shows, with countless Oasis die-hards not just travelling from across the boroughs but up and down the county, as well as from overseas.
While additional tram services and bus provision have been planned way in advance of the huge music and cultural event, the delays and crowds are starting to gather as the show’s start times edge ever closer.
The official Bee Network social media team has now informed commuters and gig-goers of the current situation on the Metrolink lines.
Due to the volume of demand, there are queues for trams and delays to Bee Network services, but things are moving.
We've laid on extra trams for Oasis, with double-trams leaving full from Victoria every six minutes.
As you can see, with Manchester hitting temperatures of 30C today, while it makes for the perfect weather for an outdoor gig, there are growing concerns for those on public transport and queuing to get into the park.
In terms of the trams and buses, extra services are being put on throughout the city, especially on the direct line from Victoria Station to Heaton Park along the already packed post-work Bury line.
With “double-trams leaving full from Victoria every six minutes”, according to officials, while things are getting increasingly busier, they insist that things “are moving.”
An Oasis travel ‘masterplan’ was announced earlier this week to help deal with the hordes of fans; however, reports of those heading to Heaton Park being told to walk amid “hour and a half” wait times are already circulating online.
Today's the day it FINALLY all begins… can you believe it? 😭
Don't forget, if you're heading to Heaton Park later on, then @BeeNetwork has released its transport 'masterplan' for you to follow to make your journey seamless. 🎶🐝
With more Manchester dates coming this month, and the stage times for each concert now confirmed, authorities are once again urging Oasis fans to get there as early as possible – especially if they hope to get the best spot to watch the reunion shows.
It goes without saying that we hope everyone has an incredible time, but we can only echo their statement and would remind you all to stay hydrated, seek shade from direct sunlight when/where possible and look after each other.
And finally, for anyone with any questions ahead of Oasis’ Live ’25 reunion tour shows here in Manchester, you can find our full Heaton Park gig guide down below.
Featured Images —Megan Sheraton (via X)/Transport for Greater Manchester (TfGM)
News
Oasis issue official ‘severe weather advice’ ahead of Manchester gigs
Daisy Jackson
Two things are inescapable in Manchester this week – one, it’s VERY warm, and two, Oasis are back.
The Gallagher brothers will officially reunite on stage in their home city on Friday and Saturday night, for the first two of their five Heaton Park gigs.
And they’ve been greeted by incredibly un-Manchester weather – scorching sunshine and soaring temperatures.
It’s lead to Oasis themselves now issuing an official statement with ‘severe weather advice’.
And yes, they have now said that we should all be wearing bucket hats for our health. Brilliant.
Temperatures will hit 29ºC on Friday and 30ºC on Saturday, with very high UV warnings issued by the Met Office for both Oasis gigs.
Oasis have shared ‘severe weather advice’ for their Manchester gigs in Heaton Park, warning fans to ‘prepare for extreme sun and heat’.
They shared tips such as ‘wear sun screen’ and ‘stay hydrated’ both at the gigs themselves and when travelling back and forth.
Oasis also said ‘wear a (bucket) hat’ and to stick to the shade where you can.
They also added: “Look after yourself and look after each other.”