The list of emergency service workers who can get Christmas discounts at Asda this year
"We really want to say thank you to our members for doing everything they can to help protect the most vulnerable this year, and every year."
Asda has announced that it will be offering emergency workers a 10% discount on their shopping throughout the festive season.
The retailer’s new dedicated discount is redeemable to anyone who holds a Blue Light Card – which is a nationally-recognised scheme giving discounts to certain key workers and armed forces personnel – and can be taken advantage of in all of Asda’s 633 stores up and down the UK until Sunday 2 January 2022.
The 10% discount is available on all food and drink, George at Asda clothing and homeware, as well as toys, gifts, and optical.
Blue Light card holders just need to show their card at the checkout to redeem the discount.
Asda said it has launched this Christmas discount to recognise the valued work these individuals do each day to keep everyone safe.
Speaking on the launch of the discount, Derek Lawlor – Chief Merchandising Officer at Asda – said: “Blue Light cardholders work in difficult and dangerous situations every day of the year to provide support to people across the UK who need it the most [and] we wanted to recognise this and thank them for everything they do by offering a discount in our stores this Christmas.
“We really want to say thank you to our members for doing everything they can to help protect the most vulnerable this year, and every year.”
Who can get the Asda 10% Christmas discount?
All those who hold a Blue Light Card are eligible for the 10% discount on food and drink, George at Asda clothing and homeware, toys, gifts, and optical.
- 4×4 Response
- Ambulance Service
- Blood Bikes
- Border Force
- British Army
- Cave Rescue
- Community First Responders
- Fire Service
- Highways England Traffic Officer
- HM Armed Forces Veterans
- HM Coastguard
- HM Prison Service
- Immigration Enforcement
- Lowland Search and Rescue
- MoD Fire Service
- MoD Police
- Mountain Rescue
- Red Cross
- Reserve Armed Forces
- Royal Air Force
- Royal Marines
- Royal Navy
- Search and Rescue
- Social Care Workers
- St Andrews Ambulance
- St John Ambulance
- UK Visas and Immigration
The 10% discount is valid in stores only, and the terms and conditions are available on the Asda website here.
You can find more information on Blue Light Card eligibility here.
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