The Manc Group has launched a new Audio North platform, created to showcase the music scene across all cities and towns in the North of England.
Through video-led content, Audio North will deliver artist interviews, backstage venue secrets, concert highlights, music-inspired vox-pops, live-streamed events and much more, bringing the thriving music scene in the north of England to life on social media.
Through The Manc Group’s websites, Audio North will also bring readers gig announcements as they happen, venue updates, festival line-ups, music reviews, artist stories and more.
We’re already behind pages including The Manc, The HootandThe Sheff, covering cultural news from Manchester, Leeds, Sheffield and the surrounding areas.
With a combined 2.3 million followers across our social media platforms and a million website users each month, the group is now dedicated to showcasing the best of the music scene up North.
Audio North is all about championing local and visiting talent to the Northern region, including The Manc Group’s home cities plus neighbouring icons like Liverpool, Newcastle and beyond.
It’s about celebrating the region’s rich musical histories, from Oasis and The Beatles to Pulp, Take That, Pulp and more, while demonstrating to the world that the North is still king of the music industry.
ADVERTISEMENT
Building on existing partnerships with the UK’s leading venues including the AO Arena in Manchester and the First Direct Arena in Leeds, as well as smaller grassroots venues, plus a long-standing partnership with StreamGM, the new channel will celebrate and amplify British Northern music.
Video series that will launch with Audio North will include ‘Short Stuff’, 60-second videos delving into the histories and origins of local music scenes; ‘On The Street’, chatting to music lovers on the streets and in the queues outside venues; and ‘Audio Meets’, where rising stars and established artists will give their own insights into the music industry, plus an ongoing partnership with Spill The Sound.
Audio North at the First Direct Arena LeedsNight and Day Cafe in ManchesterSerge of KasabianCredit: The Manc Group
Abbie Bartlett, head of brand at The Manc Group, said: “We’re so proud of our northern roots and our home cities, and especially the world-famous music scenes that exist here.
ADVERTISEMENT
“From The Leadmill to the AO Arena, Night & Day Cafe to the First Direct Arena, The Cavern Club to Brudenell Social Club, we can’t wait to show off all the places and events that make the North such a vibrant and lively place to live.
“Nothing can compare to the buzz of seeing live music, but we hope through Audio North we can provide the next best thing to being inside an actual concert.
“It’s about time we change the London-centric narrative around the UK’s music scene and bring all eyes up North.”
Here’s an example of the kind of exclusive content you can expect from the newly unified entertainment brand and music outlet:
Laura Graham, StreamGM’s Producer said: “The North has always produced a rich source of incredible music, and StreamGM has enjoyed a long-standing partnership with The Manc Group because we share an innate passion, pride and dedication to the region’s music scene.
ADVERTISEMENT
“Having worked with The Manc Group on a number of very successful music and cultural campaigns over the years, StreamGM is thrilled about the launch of Audio North, and we are here for it!
“Together, StreamGM and Audio North will promote the diversity and global acclaim of our local music and culture. This will include exclusive, collaborative content with two of StreamGM’s biggest online music series: Spill The Sound – a northern indie music show presented by Louise Schofield that platforms renowned and breakthrough talent, and MainRoom; our live-streamed underground clubbing series that brings grassroots northern dancefloors to living rooms across the world, featuring exciting new DJs and club nights from across the region.”
Audio North launches on Thursday 18 July – you can follow it on Instagram HERE.
For more information and to share local music news, email [email protected].
Government grants pubs permission to stay open until 5am for England’s next World Cup match
Emily Sergeant
Pubs across the country are being granted permission to stay open until the early hours of the morning on Sunday.
As England’s World Cup journey continues, the Three Lions are set to face Mexico in a Round of 16 knock-out match at the Azteca Stadium on Sunday night, but due to time differences between the two countries, this means that kick-off will be at 1am GMT here – a time when pubs are closed, and let’s face it, a lot of us are already in bed ready for work the next day.
But, in what is set to be a big ‘boost’ for pubs and bars – and football fans – nationwide, the Government has given permission for alcohol licensing hours to be extended for Sunday night’s match.
The Home Secretary has the legislative power to extend licensing hours on occasions of ‘exceptional international, national or local significance’, so this change removes the need for individual premises to apply for extended hours.
This extension to 5am adds to the already-granted extensions for England’s knock-out games that kicked off up until 10pm.
Communities Secretary Steve Reed is set to write to Council leaders across the country to inform them of these changes.
“Football might be coming home but we’re making sure fans don’t have to,” Prime Minister Keir Starmer said in an emphatic statement.
Pubs are allowed to stay open until 5am on Sunday / Credit: Road to Victory | We Are Football (Supplied)
“Pubs staying open until the final whistle is good news for supporters and good news for the pubs and venues that bring our communities together. The whole country will be backing the team. Come on England.”
Michael Kill, who is the CEO of the Night Time Industries Association (NTIA), said the extension is ‘fantastic news’ that will be ‘hugely welcomed’ by operators.
He continued: ““This pragmatic approach allows venues to focus on what matters most – bringing communities together to support the national team.
“Major sporting occasions like this deliver a significant boost to hospitality businesses while creating an atmosphere that unites the country.”
Featured Image – Road To Victory (Supplied)
News
Manchester’s free summer picnic is coming back to Oxford Road
Danny Jones
Manchester’s free ‘Summer in the City Picnic’ is returning to the Oxford Road Corridor later this year, promising plenty of live music and entertainment, family-friendly fun, outdoor activities and lots more.
Coming back to Circle Square for the second time, the now annual and completely free city centre festival will set up for its sophomore edition right on Symphony Park.
Surrounded by numerous local businesses located within the thriving Bruntwood SciTech and Vita Group neighbourhood, this mini-district is once again set to draw in crowds from all over Manchester.
With that in mind, get your coolers, picnic baskets and blankets ready: it’s time for some alfresco fanfare.
Kicking off next month for one day only, Circle Square‘s ‘Summer in the City Picnic’ 2.0 will get underway pretty much from the outset, with the organisers promising a full day of festivities.
Visitors can look forward to an even more jam-packed schedule than last year, with creative workshops and interactive experiences, DJs right through to the evening, alongside roaming steel drum performances and even silent disco adventures, just to name a few.
Other events include: sip and paint sessions, pop-up mini golf and basketball shoot-outs; ‘foot pool’, a seasonal bouquet bar, as well as a dedicated picnic space for dogs, complete with bespoke pup portraits. Adorable.
2025 saw plenty of furry friends steal the show and become local celebrities for the day, and we’re sure ’26 will be no different.
The long picnic tables will once again take centre stage, creating a relaxed space for families and friends to come together over great food from Circle Square’s wide mix of indie restaurants and cafes, such as Gooey, Onda, Hello Oriental, Half Dozen Other, Saffa Soul, North Bar, Monkey Trio and more.
Punters are, obviously, to bring along their own picnic bits, packed lunches and favourite scran, but it’s nice to have the option of treating yourself to stuff on-site.
Better still, Circle Square’s proximity not only to Oxford Road train station, but the St Peter’s Square tram stop and various bus routes (even Piccadilly isn’t really that far) means that this is super accessible for anyone interested – not to mention that it’s completely free and open to all members of the public.
Taking place on Saturday, 8 August, we hope to see you there and hopefully with the sun shining.
Daisy Jackson -
18th July 2024 
