The Manc Group has launched a new Audio North platform, created to showcase the music scene across all cities and towns in the North of England.
Through video-led content, Audio North will deliver artist interviews, backstage venue secrets, concert highlights, music-inspired vox-pops, live-streamed events and much more, bringing the thriving music scene in the north of England to life on social media.
Through The Manc Group’s websites, Audio North will also bring readers gig announcements as they happen, venue updates, festival line-ups, music reviews, artist stories and more.
We’re already behind pages including The Manc, The HootandThe Sheff, covering cultural news from Manchester, Leeds, Sheffield and the surrounding areas.
With a combined 2.3 million followers across our social media platforms and a million website users each month, the group is now dedicated to showcasing the best of the music scene up North.
Audio North is all about championing local and visiting talent to the Northern region, including The Manc Group’s home cities plus neighbouring icons like Liverpool, Newcastle and beyond.
It’s about celebrating the region’s rich musical histories, from Oasis and The Beatles to Pulp, Take That, Pulp and more, while demonstrating to the world that the North is still king of the music industry.
ADVERTISEMENT
Building on existing partnerships with the UK’s leading venues including the AO Arena in Manchester and the First Direct Arena in Leeds, as well as smaller grassroots venues, plus a long-standing partnership with StreamGM, the new channel will celebrate and amplify British Northern music.
Video series that will launch with Audio North will include ‘Short Stuff’, 60-second videos delving into the histories and origins of local music scenes; ‘On The Street’, chatting to music lovers on the streets and in the queues outside venues; and ‘Audio Meets’, where rising stars and established artists will give their own insights into the music industry, plus an ongoing partnership with Spill The Sound.
Audio North at the First Direct Arena LeedsNight and Day Cafe in ManchesterSerge of KasabianCredit: The Manc Group
Abbie Bartlett, head of brand at The Manc Group, said: “We’re so proud of our northern roots and our home cities, and especially the world-famous music scenes that exist here.
ADVERTISEMENT
“From The Leadmill to the AO Arena, Night & Day Cafe to the First Direct Arena, The Cavern Club to Brudenell Social Club, we can’t wait to show off all the places and events that make the North such a vibrant and lively place to live.
“Nothing can compare to the buzz of seeing live music, but we hope through Audio North we can provide the next best thing to being inside an actual concert.
“It’s about time we change the London-centric narrative around the UK’s music scene and bring all eyes up North.”
Here’s an example of the kind of exclusive content you can expect from the newly unified entertainment brand and music outlet:
Laura Graham, StreamGM’s Producer said: “The North has always produced a rich source of incredible music, and StreamGM has enjoyed a long-standing partnership with The Manc Group because we share an innate passion, pride and dedication to the region’s music scene.
ADVERTISEMENT
“Having worked with The Manc Group on a number of very successful music and cultural campaigns over the years, StreamGM is thrilled about the launch of Audio North, and we are here for it!
“Together, StreamGM and Audio North will promote the diversity and global acclaim of our local music and culture. This will include exclusive, collaborative content with two of StreamGM’s biggest online music series: Spill The Sound – a northern indie music show presented by Louise Schofield that platforms renowned and breakthrough talent, and MainRoom; our live-streamed underground clubbing series that brings grassroots northern dancefloors to living rooms across the world, featuring exciting new DJs and club nights from across the region.”
Audio North launches on Thursday 18 July – you can follow it on Instagram HERE.
For more information and to share local music news, email [email protected].
30 years ago, the IRA detonated a 1,500kg lorry bomb on Corporation Street in the heart of Manchester – here’s the story
Georgina Pellant
Today marks three whole decades since an explosion from the inside of a lorry parked on Corporation Street shattered windows and destroyed buildings across the city centre.
Causing an evisceration that stretched for miles, when the 1,500 kilogram IRA bomb went off in 1996, it was the biggest detonation in Great Britain since the Second World War.
Following the explosion, the city fell silent – leaving rack, rubble and ruin in its wake. Famously, one red post box was left standing – today fitted with a memorial plaque in remembrance of the tragedy.
It seems scary to think that back then, most people could only stand there, watch on and worry.
The bomb caused an estimated £700 million worth of damage to Manchester’s infrastructure and economy, and over a quarter of a century later, locals still tell the stories of where they were when it went off – and of the devastation it left behind.
Notably, one resident of the Cromford Court maisonettes on top of the Arndale – a 77-year-old RAF veteran suffering from the flu – didn’t even bother to get up when the telephone warning to evacuate hit, considering himself to have survived much worse feats during his time in military service.
Having been a rear gunner in a Lancaster in the war, he reportedly told police and authorities “he was buggered if he was going to let a small bomb affect him.”
In subsequent years, Danny O’Neill has become a part of an urban legend surrounding the bomb as his staggering story has been told time and time again.
Around 90 minutes prior to the detonation, the Provisional Irish Republican Army had telephoned in warnings – meaning that around 75,000 people were able to be evacuated from the area before the bomb went off from the back of a van.
However, the bomb squad were unable to defuse it in time, leading to over 200 injuries from people still left in the area.
Thankfully, despite those injuries, there were no fatalities, and many of those reported traumas came from the shattering of thousands of windows and other damage to buildings in which unsuspecting people were getting on with their days.
Several buildings near the explosion were damaged beyond repair and had to be demolished, while many more were closed for months for structural repairs, and this prompted the biggest regeneration of Manchester city centre ever – something that is still continuing to this day, arguably at a more rapid rate than ever.
The city lay dormant for days after the explosion, as people came to terms with what had happened and kept their distance. Many moved out of the centre for a period of time, while many more simply decided not to visit for fear of another incident.
It was a desolate place, eerily quiet, and in need of some serious TLC.
According to Home Office statistics, an estimated 400 businesses within half a mile (0.8 km) of the 1996 blast were affected, 40% of which did not recover.
Credit: Manchester Libraries
Market Street – near the explosion and at that time the second-busiest shopping street in the UK – was considered by some a “fearful” place, and one that was to be “avoided like the plague”.
The prospect of pulling Manchester’s bustling city centre out of its darkest depression was not casually approached by those in charge.
It was acknowledged as a mammoth task from the get-go, but Greater Manchester has never let anything get in its way. Despite how steep the hill is that we’re standing at the base of, we always manage to reach the peak, ready to go again.
Manchester City Council green-light new venue at Medlock Square, with Mamma Mia! The Party to open the immersive space
Danny Jones
The smash-hit ‘Mamma Mia: The Party’ is set to land in Manchester next year as the maiden event of another brand-new space set to open as part of the upcoming Medlock Square development.
Etihad Campus has seen a lot of moving pieces over the past few years, be it the building of Co-op Live, the ongoing expansion of Man City’s home ground, the soon-to-launch hotel attached to the stadium and now Medlock.
But those in control of the land are content with stopping there; this looks to be just the start of a whole new evolution for the East Manchester area, with an as yet untitled new immersive arts, experience and events venue also set to join the new slate of projects.
You see another glimpse of the purpose-built mini arena, of sorts, down below.
With plans having now been approved by the City Council, the ‘immersive’ space will be situated between the Etihad, Co-op Live and Medlock Square itself, holding up to 600 guests per performance.
Currently set to open in late 2027, following the rest of the square’s launch window being fully rolled out, we still don’t know the name of this next addition, but the structure itself will dovetail with the surrounding buildings and areas as part of seasonal activations, live shows and sports screenings, as well as pop-ups, brand collaborations and more.
Looping back, the interactive, multimedia extravaganza that is ‘Mamma Mia! The Party’ will finally be making its Manc debut as part of the 10th anniversary of the all-singing, all-dancing and even all-dining in-demand production.
As per an official press release from the Medlock Square media team, the show will combine “live music, theatre, food and storytelling” and “offer visitors an unforgettable night out.”
The original UK production at The O2 in London has now surpassed more than 1,500 performances, with a total of 700k guests attending these shows in 110 countries across the globe. Safe to say it’s rather popular.
As for Medlock Square and the surrounding Etihad Campus, Manchester City supporters have also been given another look at the soon-to-open, immersive hotel tie-in experience.
With a skywalk, rooftop bar, a new MCFC shop and various other bits set to spill out onto Medlock Square, it all feels like a period of wholesale changes over in the blue half of the city – especially with the football club bidding farewell to their manager Pep Guardiola after more than a decade.
Following the new and improved North Stand being named after him in the first of many tributes, the City Football Group (CFG) are also set to commission a statue in his honour over the coming months.
Meanwhile, Medlock Square is also due to open later this year, although an official completion date has not been confirmed.
You can stay up to date with all the latest on Mamma Mia! The Part’s Manchester shows right HERE.
Not forgetting a brand-new women’s football facility, too, there is so much stuff going on over at the Etihad that it can be hard to keep track, but here’s the latest look at some of the rooms set to feature in the hotel of the same name.
Daisy Jackson -
18th July 2024 
