There are no boundaries when it comes to Home Bargains. It's even the World Champion's store of choice.
Fury is back in the country after pummelling the living daylights out of Deontay Wilder in Vegas on the weekend, and on Tuesday he was spotted by excited onlookers in the discount shop's Morecambe branch.
The heavyweight fighter, worth £60 million, returned home a hero following his triumph, and fans rushed to greet him as he picked up some cheap gifts for his kids.
Fury is a familiar presence in the coastal town since moving there with his family, having also been spotted grabbing food in the local Aldi.
The champ pocketed £3.86m from his Vegas victory, with boxing now waiting with baited breath for a bout with fellow Brit Anthony Joshua.