Wilko has come under fire for selling a controversially-titled hot sauce with an image of a burning kangaroo.
The retail giant has quickly pulled the condiment - called “My Outback Is Burning”- from shelves after customers questioned its tastefulness in the wake of the Australian bushfires.
The sauce comes in a pack of eight spicy flavours and contains a label with a flame-covered kangaroo.
Millions of animals have died in Australia due to uncontrollable fires, which are expected to rage on for several more days.
According to The Mirror, Neil Thomson found the bottle "shocking" when his colleague showed it to him.
"I don't know if these things were manufactured before what's happened in Australia happened, but it's something they should have noticed and taken off the shelves," he said.
"To begin with, you look at it [as] quite humorous, but then we thought it was shocking.
"I sent it to a friend of mine who lives in Australia and he was quite shocked.”
A spokesperson from Wilko said: "We sell thousands of gift items over Christmas and select them many months in advance.
"We take all customer feedback seriously and we can see how this bottle within the gift pack may cause upset and would like to apologise for any offence caused, that was never our intention.
"We would like to reassure customers that this item is no longer on sale.
"As a family business, our thoughts are with all the families and wildlife that have been impacted by these devastating fires."