MediaCityUK makes huge pledge to Salford Youth Zone
MediaCityUK has committed a sizeable new pledge to nearby Salford Youth Zone, becoming a key patron for the increasingly important community cornerstone.
Initial work on Salford Youth Zone (SYZ) only began back in 2023 but is already promising to become an important outlet for so many through the borough.
Set to open later this summer and now with backing from none other than the hugely influential entity that is MediaCityUK, SYZ’s inaugural year will hopefully get off to a wonderful start.
As its own city with the national media hub boasting a huge reputation of its own, its great to get more eyes on and profile behind the project.
Teaming up with Salford Council and Empower Youth Zone (EMPOWER) – the youth work charity behind the already established HideOut Youth Zone in Gorton and the soon-to-open SYZ – MediaCity has become the latest and one of their most generous patrons yet.
Pledging a huge donation of £100,000, MediaCity will be supporting the charity at large with an extensive volunteering and business support programme over the next four years at the very least.
As a Landsec Futures employability partner and influential hub for the creative industries in the UK, MediaCity are looking to work closely with SYZ and its partners to provide greater access in creative spaces and with local businesses.
Landsec (who have recently acquired full ownership of the MediaCity brand) are equally committed to creating places that deliver lasting positive impact for both communities and the environment.
As per an official announcement of the partnership, “It joins the growing EMPOWER patron community, funding vital services that enable young people to break down barriers, unlock potential, and build brighter futures.”
Salford Youth Zone – situated adjacent to Belvedere Road and Broadwalk in Pendleton – is set to open seven days a week, deliver more than 200 volunteering days each year, as well as offer completely free membership to support thousands of young people in the city and across Greater Manchester.
For those who have come across the exciting new ‘FRAMELESS’ exhibition over in Salford Quays, this comes not only in collaboration with the National Portrait Gallery but SYZ itself in one of its first big activitations for 2025.
Speaking in an official statement, MediaCity Managing Director Martin Chown said of the welcome new partnership: “Salford is an important part of our journey, and deepening our roots here reflects our commitment to enriching the communities we’re part of.
“Partnering with EMPOWER will help us continue to drive forward a thriving creative community while s upporting talented young people. MediaCity has become a cornerstone of Salford’s identity, helping the city attract leading businesses and driving investment into the city.
“It’s a bridge between Salford and the creative industries, and we want to ensure local people feel like a career in the creative industries is within their reach. EMPOWER’s arrival in Salford will make a material difference to young people and the wider community, so we’re proud to be supporting the team.”
Adam Farricker, CEO of Empower, went on to add: “Our partnership with Landsec is another powerful step towards our mission to support young people across Greater Manchester. MediaCity sits at the heart of the city, and we want our young people to feel connected to its energy and community spirit.
“Young people are full of potential but often need the right support to overcome the barriers they face and truly believe in themself. Together, with the MediaCity team and Landsec, we’re working to ensure every young person, regardless of their background, has the opportunity to grow, succeed, and move towards a better future.”
With the recently unveiled ‘Content Studio’ to boot, it’s happening in Salford and another exciting event is also heading back to MediaCity this season.
Read more:
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- Global sportswear brand PUMA to open new UK HQ in £87m Manchester development
- Salford City have been bought by a new consortium led by Gary Neville and David Beckham
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Featured Images — Arran Bee (via Flickr)/Salford Youth Zone/Sophia J Carey (supplied)