JD pulled off a massive party in a phone shop in the Northern Quarter last night, with a surprise set from one of the world’s hottest DJs right now, Josh Baker.
The North West sportswear giant opened ‘Phones-4-Youse’ to coincide with the release of its new JD Christmas advert, which played on screens to the packed-out crowd.
Josh Baker stars in the Christmas campaign, ‘Where are you going?’, which is a self-directed portrait of youth culture, all films entirely on mobile phones by young people.
JD chose to shoot its new campaign without rigs, sets, or lighting crews, and instead used footage shot by 286 individuals around the world.
These user submissions captured life exactly as the young people involved see it.
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The JD party last night was a moment of music, community and energy, with Josh Baker performing to a delighted and packed-out crowd in a pop-up phone shop.
Josh Baker at the JD event last night
Every corner of the venue told the JD story, with branding and clips of the ad everywhere.
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The ‘Where are you going?’ campaign celebrates a generation that refuses to be put in a box, showing the energy, emotion and individuality that drives them forward.
Whether it’s collecting exam results or chasing platinum records, it’s a snapshot of the life of young people right now.
One voice says: “I want to be famous. If that doesn’t work, I’ll just become a pharmacist.”
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Stills from the JD Christmas campaign ‘Where Are You Going?’
Another admits “You can fail, you can make mistakes…but really, who cares.”
Someone else confides: “I’m scared we’re not going to be friends in 10 years,” while another adds: “I wanna have fun, times are changing – you get me.”
There are some famous faces involved, like Cole Palmer having his picture taken with fans, Nemzzz in the club with his crew, and Jade Thirwell between takes in the studio.
And you can see Paddy the Baddy mentoring the next generation of talent in the gym, and Myles Lewis-Skelly in the tennis court with a friend.
Sky Newman also stars, riding with a friend.
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The entire campaign showcases the simple, joyful moments that exist in all of our camera rolls.
Neil Corrie, Marketing Director at JD, says: “Young people today don’t need to be told who they are, they’re already showing us.
“JD’s ‘Where are you going?’ isn’t about them, it’s made by them. It’s their voice and their direction. This is youth culture, not as a trend to follow, but as a movement to believe in.”
The JD ‘Where are you going?’ Christmas campaign has launched on the JD YouTube and across digital and OOH channels today, with exclusive drops also online HERE and in stores across the UK.
Aldi on Market Street is officially open again, with a major upgrade
Daisy Jackson
Good news for literally everyone in the city centre – Aldi on Market Street is BACK after a major upgrade.
The supermarket in the Manchester Arndale has been closed for what feels like an eternity (okay, three weeks) while it was given a refurbishment as part of Aldi’s Enhanced Project Fresh initiative.
The closure had left some shoppers less than impressed, with locals previously taking to social media to say it had ‘ruined my f***in day‘.
But after weeks of waiting, the Market Street branch is now back open, and Aldi says there are plenty of changes for shoppers to discover.
The revamped store has been given a new floor layout, upgraded refrigeration and repositioned departments, all designed to make navigating the shop a little easier.
Having popped in this morning, we can confirm that the aisles feel significantly less claustrophobic than they did previously.
One of the biggest additions is a brand-new in-store bakery, alongside expanded chillers and an enhanced fresh produce section.
Buzzball BiggiesThe new Aldi bakery on Market StreetAnd magnums of Aldi’s own chicken wineLoads of new self checkoutsThe aisles feel much wider and calmer in the new Aldi Market Street
There’s also a larger food-to-go chiller, while the freezer section has been redesigned with easy-to-browse freezers.
And for anyone who has ever found themselves trapped in a city-centre supermarket queue, Aldi has also introduced an improved queuing system for its self-checkouts, with the changes intended to ease congestion during the busiest periods.
Store Manager Mark Strickland said: “We thank our customers for being patient during this period of closure and we hope the improvements we’ve made to the store create a noticeably better experience for our shoppers.
“The new floor, upgraded refrigeration, and repositioned departments now make shopping at Aldi Arndale easier and more comfortable than ever.
“We’re looking forward to welcoming back familiar faces and new customers to showcase what we’ve achieved.”
The makeover forms part of Aldi’s wider investment programme across its stores, including the rollout of updated CO₂ refrigeration systems.
According to Aldi, the carbon reduction from the completed programme will be equivalent to the amount of energy used to heat more than 6,500 homes.
So, while Mancs might have had to survive without their Market Street Aldi for a little while, there’s now a shiny new reason to head back into the Arndale.
Berghaus’ first North West standalone store arrives in Manchester Arndale
Lydia Mastrolonardo
Berghaus has chosen our very own Manchester Arndale to be the home of its first standalone brand store location in the North West.
This brand new 2,750 sq ft retail space has joined a wave of recent arrivals at the Arndale including Arc’teryx, Alo Yoga, Pro:Direct, GARAGE and Represent, further equipping you for all of your fashion, sportswear, and lifestyle retails needs.
This iconic British outdoor clothing and equipment brand was founded in 1966, by a pair of mountaineers, Peter Lockey and Gordon Davison, who have always led with the view that ‘the outdoors belongs to everyone.’
This belief is reflected through the design of pieces with practicality in mind, encouraging us all to spend a little less time glued to our screens and a little more outside in nature.
Berghaus is widely known for its trusty cutting edge technologies, making it popular with athletes and outdoor enthusiasts, with the clothing aiming to accommodate exploration of the world and all of the wonderful and wild weather conditions it offers.
With this said, in recent years Berghaus has also gained a cult following of young consumers, seeking fashionable items, in the light of the gorp-core and athleisure craze – it turns out you can explore and look good doing it.
As Franck Denglos, EMEA President, Pentland Brands, commented: “60 years after Berghaus was founded in the North of England, opening our first standalone in the North West feels like a natural homecoming.
The beautiful new Berghaus store in Manchester ArndaleBerghaus is the latest addition to Manchester ArndaleYou can pick up technical gear and gorp-core fashionThe store has loads of amazing displaysTechnical gear includes climbing kitThere’s even Berghaus for dogs
“As a bold, outdoor and British brand, we’re excited to put down roots in Manchester and connect with consumers in one of the UK’s most vibrant retail destinations. Manchester Arndale’s scale, energy and reach make it the perfect stage for the next chapter of the Berghaus story.”
Steve Gray, Head of European Retail Asset Management at Global Mutual, said: “Berghaus joining Manchester Arndale is a clear example of how leading retailers are responding to evolving consumer trends and investing in standout physical retail destinations.
“The brand is a fantastic addition to our lineup and further enhances the scheme’s appeal to Gen Z consumers who are driving the popularity of gorpcore and outdoor-inspired fashion.”
Moreover, Scott Linard, Portfolio Manager for M&G Real Estate, added: “Securing Berghaus for its first standalone store in the North West is another major endorsement of Manchester Arndale and the strength of our retail offer.
“The brand’s decision to open its first brand store UK location here reflects the confidence major retailers have in the destination and the continued demand we’re seeing for premium outdoor and sportswear brands.”
What a win for Manchester.
If you’ve been waiting for the right excuse to finally commit to that hike or camping trip this summer – here it is.
Get yourself kitted out and get outdoors – it’s time to touch some grass.
Daisy Jackson -
7th November 2025 
