JD pulled off a massive party in a phone shop in the Northern Quarter last night, with a surprise set from one of the world’s hottest DJs right now, Josh Baker.
The North West sportswear giant opened ‘Phones-4-Youse’ to coincide with the release of its new JD Christmas advert, which played on screens to the packed-out crowd.
Josh Baker stars in the Christmas campaign, ‘Where are you going?’, which is a self-directed portrait of youth culture, all films entirely on mobile phones by young people.
JD chose to shoot its new campaign without rigs, sets, or lighting crews, and instead used footage shot by 286 individuals around the world.
These user submissions captured life exactly as the young people involved see it.
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The JD party last night was a moment of music, community and energy, with Josh Baker performing to a delighted and packed-out crowd in a pop-up phone shop.
Josh Baker at the JD event last night
Every corner of the venue told the JD story, with branding and clips of the ad everywhere.
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The ‘Where are you going?’ campaign celebrates a generation that refuses to be put in a box, showing the energy, emotion and individuality that drives them forward.
Whether it’s collecting exam results or chasing platinum records, it’s a snapshot of the life of young people right now.
One voice says: “I want to be famous. If that doesn’t work, I’ll just become a pharmacist.”
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Stills from the JD Christmas campaign ‘Where Are You Going?’
Another admits “You can fail, you can make mistakes…but really, who cares.”
Someone else confides: “I’m scared we’re not going to be friends in 10 years,” while another adds: “I wanna have fun, times are changing – you get me.”
There are some famous faces involved, like Cole Palmer having his picture taken with fans, Nemzzz in the club with his crew, and Jade Thirwell between takes in the studio.
And you can see Paddy the Baddy mentoring the next generation of talent in the gym, and Myles Lewis-Skelly in the tennis court with a friend.
Sky Newman also stars, riding with a friend.
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The entire campaign showcases the simple, joyful moments that exist in all of our camera rolls.
Neil Corrie, Marketing Director at JD, says: “Young people today don’t need to be told who they are, they’re already showing us.
“JD’s ‘Where are you going?’ isn’t about them, it’s made by them. It’s their voice and their direction. This is youth culture, not as a trend to follow, but as a movement to believe in.”
The JD ‘Where are you going?’ Christmas campaign has launched on the JD YouTube and across digital and OOH channels today, with exclusive drops also online HERE and in stores across the UK.
Manchester United reportedly set to release first-ever fourth kit for 2026/27 season
Danny Jones
In what will be a club-first, it’s being claimed that Manchester United will be releasing a fourth kit for the 2026/27 campaign.
And no, we don’t mean a special one-off pre-match jersey or training shirt; this will be an additional alternative Man United strip to be worn in games next season.
With the current term set to conclude in just a couple of games’ time, and the Red Devils having now secured a return to the Champions League, they’re marking their comeback with their inaugural fourth kit – one for each of the competitions they will be playing in this year.
Football clubs often rotate between two or even three kits, but it’s not all that often that you see a side springing for another one.
💣💣💣 𝐁𝐑𝐄𝐀𝐊𝐈𝐍𝐆: Adidas to Release First-Ever Manchester United 4th Kit in 26-27: https://t.co/xDJa8inmPG
As broken by reliable football fashion source, Footy Headlines, while there isn’t much information around what the kit will look like, or even what the colour will be just yet, it is believed it will be a variation on the classic trio of red, white and black used for home shirts, shorts and socks.
Historically, most teams that have opted to take on an extra kit usually do so when competing in more tournaments than most terms – such as Manchester City in the most recent Club World Cup – for special anniversary matches, milestone derbies, cup-ties or some kind of limited-edition collaboration.
However, according to the online outlet, this fourth kit will be match-worn at some point in 2026/27, though we are yet to get a clear timeline.
Meanwhile, posters for the new MUFC home shirt are currently going up outside Old Trafford.
Footy Headlines state that the launch is expected in early next year, rather than for the start of 26/27, and many supporters are already speculating that it will be worn primarily for European/cup fixtures.
Shirts like these are always likely to become collectors’ items, and it goes without saying that, besides being a helpful rotation when it comes to potential kit clashes, this will no doubt serve as yet another money spinner for both them and Adidas.
United’s current deal with the German kit manufacturers runs until 2035, and if this proves to be a popular addition to their sportswear lineup and the ever-growing ‘casual culture’ among fans, we wouldn’t be surprised if you see even more fourth shirts coming out of Manchester in the future.
Speaking of footy kits, for those who haven’t seen it already, he’s a close-up look at the aforementioned Manchester United home strip for next season.
Featured Images — Matt Bloomfield (via Flickr)/The Manc Group
Shopping
You can watch The Devil Wears Prada 2 for ‘FREE’ across Greater Manchester
Thomas Melia
Did you know you can watch The Devil Wears Prada 2 for free across Greater Manchester just by taking a quick trip to the shops?
If you’re eager to watch Miranda Priestly (Meryl Streep), Andy Sachs (Anne Hathaway) and the Runway Magazine crew on the big screen once again, you can do so for ‘FREE’ – well, basically…
After making its cinema premiere earlier this month, 20 years since the first film, The Devil Wears Prada 2 continues the story with more iconic quotes and a whole host of celebrity cameos.
One of these is pop phenomenon Lady Gaga, who also appears on the soundtrack for this stylish sequel alongside artists like Miley Cyrus, Doechii, and Brit acts Raye and Olivia Dean.
Just like real life, the story follows the real-life fashion news outlet and media brand, Runway Mag, undergoing some major changes.
For instance, they’re wrestling with scrapping print editions of their beloved publication and swapping this for online short-form content.
The sequel to this fashion-focused film also sees role reprisals from Stanley Tucci and Emily Blunt, with new additions from Lucy Liu, Kenneth Branagh and Justin Theroux.
Now, enough of us talking at “a glacial pace”, let’s get all of you fashion fans those free cinema tickets before they go out of style.
An all-new promotion courtesy of not one, but three notable names: The Devil Wears Prada 2, Diet Coke and Sainsbury’s.
The UK Supermarket chain is currently running a promotion during the film’s big-screen run, where if you purchase a 30-pack of Diet Coke, you can get free tickets to The Devil Wears Prada 2.
Simply purchase one of the big crates of Diet Coke between Wednesday, 29 April and Tuesday, 19 May, before snapping a picture of your receipt and uploading it online.
So it really is that simple, all you have to do is buy a 30 pack of Diet Coke and get a free cinema ticket for doing so – did somebody say girl maths?
For more info and to upload your receipt, visit the promotional website HERE.
There’s even an exclusive The Devil Wears Prada 2 X Diet Coke pop-up in Manchester city centre TODAY (Friday, 8 May) at Exchange Square from 12-8pm.
And they’re not just handing out a few Cokes; there’s even limited edition merchandise and more to get your hands on.
Daisy Jackson -
7th November 2025 
