Cult beauty brand P.Louise to open world-first megastore in Manchester
Cult beauty brand P.Louise to open world-first megastore in Manchester
Viral make-up brand P.Louise has finally got the keys to P.Louise City, a world-first immersive beauty megastore in Manchester.
The brand-new destination for all things beauty will be launching an enormous retail space at Trafford Palazzo, spanning a whopping 19,000 sq ft and two floors.
The Manchester-born brand wants to combine shopping, entertainment, education, and community under one roof, hoping to recreate the magical feeling of ‘walking through the gates at a Disney park’.
The news of P.Louise City follows its retail reinvention with Boots stores across the UK, where they installed pink castle facades, giant gondolas, branded lorries, and loads more.
Now, the number-one-rated TikTok shop beauty brand is opening a world-first ‘beauty playground’, with immersive environments, interactive experiences, content creation opportunities, and education spaces.
P.Louise founder and CEO Paige Williams said: “We have had opportunities to go into retail before but I have always said we’d only do it if we could do it our way.
“Launching in Boots was a huge milestone for us because it brought P.Louise to the high street for the very first time, but P.Louise City takes that experience to another level. This isn’t just a store, it is our world brought to life.
“Everything we do is about creating memorable moments for our community and giving them bigger and better ways to connect with the brand they love, and that’s exactly what P.Louise City is all about.”
Leandra Dwyer, Asset Manager at Peel Retail & Leisure, said: “The opening of P.Louise’s first permanent flagship store at Trafford Palazzo marks a significant milestone for the brand and a proud moment for our team.
“The bold and immersive retail concept set to launch at P. Louise’s city store aligns seamlessly with the core vision of Trafford Palazzo – to deliver an extraordinary blend of experiential shopping and entertainment at TraffordCity, the UK’s foremost retail and leisure destination.”
P.Louise City is set to open at Trafford Palazzo in Manchester next month.
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Featured image: Supplied